International trade & global supply chains
Ayoub Rhejjou
B2B Sales / Key Account Manager (Trading / Import-Export / Distribution) • International Sales • Commercial / Trading Coordinator • Vendor / Supplier Account Manager
London
Summary
Dynamic International Trade & Commercial Manager with a proven track record at Ayoub Group Limited, driving $4M+ in sales through strategic supplier negotiation and effective inventory planning. Adept in cross-cultural communication and product development, I excel in enhancing marketplace performance and fostering strong B2B relationships.
Overview
20
20
years of professional experience
2
2
Languages
Work History
International Trade & Commercial Manager (Founder)
Ayoub Group Limited (Cycleafer)
01.2017 - 12.2025
- Founded and led a consumer products brand, managing end-to-end international supply chain operations from product concept to global distribution (China/UK/EU/US).
- Sourced, negotiated and managed overseas suppliers across China, Vietnam and Hong Kong; coordinated production timelines, lead times and supplier performance.
- Directed product development and private label execution (specifications, sampling/iterations, packaging and labeling coordination).
- Managed order execution and logistics: production follow-up, basic QC alignment, freight/shipping coordination, export documentation support and delivery tracking.
- Owned commercial performance across marketplaces (Amazon/Shopify/eBay): pricing, margin awareness, forecasting, inventory planning and continuous improvement based on customer feedback.
- Delivered $4m+ total sales and built brand credibility supported by 100k+ positive customer reviews; collaborated with Amazon commercial teams to improve marketplace performance.
Sales Manager
Ningbo Jeffry International Trading Co., Ltd.
02.2016 - 01.2024
- Managed repeat international buyers and key accounts: enquiries, quotations, replenishment orders, order processing, follow-up and aftersales support.
- Developed new business by converting potential buyers through product guidance, sampling, pricing, MOQs, lead times and first-order execution across time zones.
- Coordinated private label and packaging work for buyers, including packaging concepts, artwork coordination, labeling requirements and carton marks.
- Supported order execution from supplier to buyer: production follow-up, alignment of requirements, issue resolution and dispatch readiness.
- Coordinated international shipping support with logistics partners/freight forwarders: export documentation, dispatch updates, tracking and delivery confirmation.
- Acted as the main bridge between overseas suppliers and international customers to ensure smooth communication, on-time delivery and high buyer satisfaction.
Managing Director (Operations & Client Service)
Ehousing SARL (Airbnb Property Management)
01.2020 - 03.2023
- Temporarily relocated during COVID; operated Ehousing until the business was sold and handed over.
- Co-founded and operated an Airbnb property management business, delivering consistent service standards and high guest satisfaction.
- Managed end-to-end operations: property onboarding, guest communications, dynamic scheduling, housekeeping coordination, maintenance planning and quality checks.
- Implemented operational routines and controls to improve response times, service consistency and issue resolution.
- Managed supplier/contractor relationships to ensure reliable service delivery and cost control.
- Achieved Airbnb Superhost status and completed a structured handover following sale of the business.
Customer Service & Sales Assistant
Marks & Spencer
01.2013 - 02.2015
- Marks & Spencer was an early UK integration role when I first arrived. I took it to get established quickly and build UK workplace experience. My long-term career path has been international trade, supplier negotiation and building supply chains.
- Delivered high-volume customer service in a fast-paced retail environment, maintaining strong service standards under pressure.
- Supported sales floor operations: customer enquiries, product guidance, refunds/returns and payment processing.
- Resolved customer issues calmly and efficiently, escalating when needed and protecting the customer experience.
- Followed cash-handling and compliance procedures while supporting daily store targets and teamwork.
Administrative (Temporary)
NHS GP Practice BOA
07.2012 - 01.2013
- Early UK roles were to integrate fast; my core career is international trade and commercial supply chain.
- Provided administrative support in a busy NHS GP practice.
- Managed patient queries professionally (in person and by phone), booked appointments and maintained accurate records.
- Handled sensitive information with discretion and followed confidentiality and clinic procedures.
- Supported day-to-day clinic workflow by prioritising tasks, coordinating with staff and keeping communication clear.
Sales /Manufacturing Production Associate
Marjane Holding
05.2007 - 01.2009
- Inspected final products to assess compliance with quality standards and established tolerances.
- Made sure that products were produced on time and are of good quality.
- Assembled products according to changing daily work orders and specific customer needs.
- Documented production information via daily system logs and discussed issues with management.
- Enhanced production efficiency by implementing Lean Manufacturing principles and optimizing workflow processes.
- Participated in troubleshooting efforts when problems arose during the manufacturing process in order to minimize disruptions to production schedules.
IT & Operations Support – Family Property Business
Family Business
08.2005 - 08.2006
- Worked effectively in fast-paced environments.
- Worked flexible hours across night, weekend, and holiday shifts.
- Paid attention to detail while completing assignments.
- Organized and detail-oriented with a strong work ethic.
- Learned and adapted quickly to new technology and software applications.
- Resolved problems, improved operations, and provided exceptional service.
Education
High School Diploma -
Extended Diploma – Management & Organisational Strategy
London, United Kingdom 04.2001 -
High School Diploma -
Computer Science Higher Diploma
Morocco 04.2001 -
High School Diploma -
High School / Pre-bachelor Coursework
Morocco 04.2001 -
Skills
International trade operations
B2B sales & account management
Key account management (repeat buyers)
Supplier negotiation
Overseas sourcing (Asia)
Vendor / supplier management
Order management & order execution
Quoting & pricing (MOQs, lead times)
Product development (concept to launch)
Private label & packaging coordination
Manufacturing coordination
Quality control coordination (basic QC alignment)
International logistics & shipping coordination
Export documentation support
Inventory planning & forecasting
Cross-cultural communication
Accomplishments
- Built and scaled Cycleafer to $4m+ total sales across UK/EU/US markets.
- Achieved 100,000+ positive customer reviews, building strong brand credibility and repeat demand.
- Managed overseas manufacturing across China, Vietnam and Hong Kong, coordinating suppliers, lead times and delivery execution.
- Supported international buyers at a China-based trading company: repeat orders, new buyer conversion, private label/packaging coordination and international shipping support.
- Achieved Airbnb Superhost status and completed a structured handover following the sale of the business.
Additional Information
Right to work: British citizen | Driving licence: Full UK | Availability: Immediate
Open to: Permanent / Contract / Temp-to-perm | Happy to complete a practical task/case study during interview
Interests
Supplier negotiation & manufacturing
Product development & private label packaging
Logistics & shipping optimisation
Commercial strategy & B2B customer relationships
Timeline
Managing Director (Operations & Client Service)
Ehousing SARL (Airbnb Property Management)
01.2020 - 03.2023
International Trade & Commercial Manager (Founder)
Ayoub Group Limited (Cycleafer)
01.2017 - 12.2025
Sales Manager
Ningbo Jeffry International Trading Co., Ltd.
02.2016 - 01.2024
Customer Service & Sales Assistant
Marks & Spencer
01.2013 - 02.2015
Administrative (Temporary)
NHS GP Practice BOA
07.2012 - 01.2013
Sales /Manufacturing Production Associate
Marjane Holding
05.2007 - 01.2009
IT & Operations Support – Family Property Business
Family Business
08.2005 - 08.2006
High School Diploma -
Extended Diploma – Management & Organisational Strategy
04.2001 -
High School Diploma -
Computer Science Higher Diploma
04.2001 -
High School Diploma -
High School / Pre-bachelor Coursework
04.2001 -
Based in London (N12); open to London / hybrid roles.
Based in London (N12) and open to London-based and hybrid roles.