Innovative writer and football coach with 5+ years experience across industries. Background in producing thought leadership articles, video scripts and advertising copy. Leveraging multi-channel marketing expertise, data-driven approaches and targeted promotions to increase brand engagement. Enjoys and is dedicated to creating compelling content by crafting stories which evoke emotion.
Hi, I’m
Ayon Anwar
London
Summary
Overview
6
years of professional experience
Work history
FreelanceElephant and Castle, London
COPYWRITER
09.2022 - Current
Job overview
- Crafted relevant, compelling and valuable copy specifically directed at target audiences, increasing web traffic by 10%
- Curated thought leadership blog posts featured in cyber-security industry publications, elevating clients status as SME and positioning them for promotion
- Conducted A/B testing on various copy elements, leading to 15% improvement in click-through rates
- Translated technical concepts into readable and interesting copy, allowing accessibility for audiences with varied levels of understanding
- Led 5 projects from conception to delivery, collaborating with key stakeholders to understand brief, ensuring consistency of tone and completion by deadline
bmactiveWandsworth, London
HEAD MENTOR/COACH
09.2022 - 08.2023
Job overview
- Conducted extensive research in scientific journals, enabling creation of persuasive pitches across various sectors, leading to 5% conversion rate
- Fostered strong client relationships, promoting overall wellbeing and productivity through holistic approach, resulting in 20% increase in program attendance within 6 months
- Proactively managed conflicts and resolved issues through sports based, conversational approach, ensuring program continuity and effectiveness
- Designed and implemented customised sports sessions for individuals of all skill levels, incorporating progressions and regressions for optimal skill development
- Cultivated growth mindset environment by implementing 360 degree feedback framework, resulting in 95% retention rate
Anfield IndexRemote
WRITER
01.2018 - 10.2022
Job overview
- Published engaging football content, reaching extensive readership of 100,000+, contributing to platform's growth
- Boosted website traffic by 5% through addition of strategic and captivating content
- Proofread copy from fellow writers to check spelling, punctuation, grammar usage and context to ensure consistency across platform
- Contributed valuable insights to podcasts, underpinned by meticulous research, further enhancing platform's reputation
- Initiated and managed content optimisation project that streamlined publication process and improved content quality
XLR8/Just Football AcademyPymble, Sydney
HEAD COACH
01.2020 - 09.2022
Job overview
- Spearheaded development and delivery of up to 14 weekly training sessions, focusing on iterative improvement process for efficient performance development
- Acted as mentor to up 6 coaches at once, fostering skill growth and tactical development, contributing to highly competent coaching team
- Enhanced relationships with players through dedicated time discussing progress, goals and life, resulting in 100% retention between seasons
- Established and conducted bi-annual player development workshops for groups of 10 or more, contributing to holistic player growth
- Curated and edited club newsletters providing updates to stakeholders on player development and community engagement
Northern TigersTurramurra, Sydney
Opposition/Performance Analyst
02.2022 - 09.2022
Job overview
- Leveraged digital analytics platforms to create over 30 annotated video clips weekly, providing comprehensive performance assessments and transformation opportunities
- Designed and executed robust performance frameworks and processes that supported achievement of key objectives, resulting in 15% decrease in shots conceded
- Generated critical performance reports that enhanced team insight and informed strategic improvements
- Played pivotal role in influencing half-time team talks with real-time analysis, contributing to in-game success
- Collaborated with coaching staff to develop data-driven player development program, resulting in 90% satisfaction rate
RFi GroupCircular Quay, Sydney
Research Analyst
03.2019 - 10.2020
Job overview
- Increased client market share by 5% through delivery of strategic advice grounded in meticulous research and analysis
- Effectively visualised data to enrich written content and simplify complex insights, improving accessibility to broad audience
- Researched and published market analysis articles for ABF magazine with 20,000+ viewership
- Delivered comprehensive reports and presentations of findings to senior management and executive leadership, ensuring data-driven decision-making
- Initiated and managed cross-functional research project that resulted in breakthrough market trend analysis
Education
University of New South Wales
Bachelor of Materials Science and Engineering
University overview
Experimental/analytical thesis - Shape Memory Alloys for Automotive Applications
Football Federation Australia
C License
04.2001
University overview
Professional Football Scouts Association
Talent Identification in Football Level 2
04.2001
University overview
Mental Health First Aid
Youth Mental Health First Aid Officer
04.2001
University overview
Skills
- Excellent communication skills
- Research and critical analysis
- Data-driven decision making
- Creative and detail-oriented
- Versatility and adaptability
- Leadership and mentoring
Technical Skills
Technical Skills
- Microsoft SharePoint
- CMS (Wordpress, Medium)
- Content marketing strategy
- Proofreading and copy editing
- SEO and keyword optimisation
- Iterative content creation process
- Film annotation (Metrica sports, Hudl)
- Multi-sport knowledge
- Tactical analysis
Languages
English
Native language
English
Native
A1
Bengali
Fluent
A1
Spanish
Elementary
A2
Interests
Interests
- Travel
- Fitness
- Music
- Writing
Volunteering
Volunteering
- Story factor writing mentor
- Red Cross blood drive
Timeline
COPYWRITER
Freelance
09.2022 - Current
HEAD MENTOR/COACH
bmactive
09.2022 - 08.2023
Opposition/Performance Analyst
Northern Tigers
02.2022 - 09.2022
HEAD COACH
XLR8/Just Football Academy
01.2020 - 09.2022
Research Analyst
RFi Group
03.2019 - 10.2020
WRITER
Anfield Index
01.2018 - 10.2022
Football Federation Australia
C License
04.2001
Professional Football Scouts Association
Talent Identification in Football Level 2
04.2001
Mental Health First Aid
Youth Mental Health First Aid Officer
04.2001
University of New South Wales
Bachelor of Materials Science and Engineering
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