Ayobami Oduntan

• Managed clients' budget in achieving about 90% of the business objectives across markets by creating visibility for the brand based on target audience understanding and experience in consumer insights.
• Developed all the script for Radio Jingles production
• Negotiations to achieve best Return on Investment
• Strategic partnerships with major vendors to get more discounts
• Managed clients to ensure smooth flow and execution of all campaigns
• I worked on all post-campaign analysis for all clients
• Followed up with media buying agency on deliverable
• Timely delivery of all assigned tasks
• Identified target audiences and analysed characteristics, behaviour, and media habits.
• Advised clients on the optimum mix of products and distribution channels for greatest success.
• Maximized media coverage through tactical planning and communications.
• Developed holistic advertising strategies to achieve revenue and awareness goals.
• Devised client media plans to meet customer and business targets.
• Prepared and presented campaign proposals to clients for approval.
• Networked with media and PR professionals to build campaign reach.
• Brainstormed ideas with clients and stakeholders to maximise project potential.
• Proofread the advertisement and marketing content before release.
• Developed targeted advice for decision-makers on how best to reach target consumers and build awareness.
• Managed multi-channel advertising campaigns to support sales objectives.
• Leveraged market and competitor data to identify market opportunities and gaps.
• Organized marketing plans and programmes to best support business growth and development.
• Coordinated client data and utilised planning tools for optimised forecasting.

• Managed clients' budget in achieving business objectives across markets, creating visibility, market share, customer acquisitions and revenue
• Develop strategies for Clients according to individual briefs
• Manage clients and vendors to ensure smooth flow and executions of all campaigns
• Worked on all post campaign analysis for all clients
• Follow up with buying team to ensure all campaigns are executed as planned to ensure 100% compliance on all said campaigns.

• Propose relevant media usage for each of the clients brands
• Developed topnotch strategies for visibility and BTL marketing objective
• Worked on PR for Lontor, GREE and GAC Motor
• Created a working relationship for Del-York International getting best discounts possible
• Media savings for the agency.

• Managed clients' budget in achieving business objectives across markets, creating visibility, market share, customer acquisitions and revenue
• Developed topnotch strategies for visibility and BTL marketing objective
• Pushed awareness for Sweet Nutrition's Mom pride seasoning leading to over-subscription and scarcity in the market due to higher demand
• Transformed Dangote's classic seasoning – Northern market, into a market leader becoming the go-to seasoning
• Corrected the public perception about Lacasera products, increased product stickiness, acquired new customers and improved market share through strategic marketing and Activation
• Activated marketing communications for Smile to improve sales
• Pioneered the marketing strategy to promote UBA Market Place
• Target Group profiling for a sustenance campaign on behalf to First Ally to create top of mind for the brand.

• Supported the Federal Government with aggressive campaign strategy, to capture TG and public adoption, for You Win Connect program
• Achieved top of the mind awareness, among young Nigerians to subscribe for the initiative
• Worked with various media houses, across multiple channels, to push media assets.

• Identified and profiled all clients' TG into media habits, media mix and consumption to develop bespoke marketing strategies
• Drove the implementation of multiple marketing strategies for Nigeria Breweries Plc to create Top of Mind awareness for 6 of its brands
• Initiated partnership with top media stations and channels, negotiated on clients' behalf to get the best ROI
• Increased awareness and adoption of Philips Consulting e-Learning platform as part of their strategic direction towards inclusive education
• Developed strategy and implemented all Media buying for Purple Media's gender equality initiative
• Joined the campaign to increase the adoption of University of Liverpool's curriculum in Nigeria.

Status: In-View

Status: 2010