Ayla Mazmanova

• Account Management: Built strong relationships with corporate clients (Medium/Enterprise), acted as a primary contact, and tailored solutions to clients’ security needs.
• Sales & Revenue Growth: Drove business through upselling, cross-selling, renewals, and managing channel/partner relationships, while overseeing quotes, POs, and sales target achievement.
• Client Advocacy: Ensured seamless client experiences by acting as a client advocate and coordinating with internal teams; conducted regular business reviews to assess satisfaction.
• Market Expertise: Stayed updated on IT security trends, provided insights on emerging threats, and represented the company at industry events to promote solutions.
• Reporting & Strategy: Tracked account performance, analyzed market trends, forecasted opportunities, and presented updates to senior management.

• Managed and developed the Middle East region.

• Executed end-to-end sales processes.

• Conducted product demos and presentations at CxO and senior levels.

• Monitored partner performance and managed marketing activities.

• Mentored Sales Development Representatives.

• Handled renewals and upselling.

• Client Relationship Management: Built and maintained strong relationships with enterprise clients in the UK and Ireland, addressing inquiries and tailoring solutions to client needs.
• Sales & Revenue Growth: Identified upselling and cross-selling opportunities, developed account strategies, managed quotes/purchase orders, and met sales targets.
• Account Planning & Strategy: Created comprehensive account plans, monitored performance, and collaborated with marketing and product teams on targeted initiatives.
• Customer Advocacy: Acted as a client advocate by coordinating with internal teams to resolve issues, improve satisfaction, and conduct business reviews.
• Market Expertise: Stayed informed on industry trends, provided actionable insights, and represented Fortinet at industry events and conferences.
• Reporting & Analysis: Tracked key metrics, analyzed client data, and delivered regular reports to senior management.

• Project Management: Defined objectives, timeframes, and targets while ensuring quality standards and project guidelines were met.
• Performance Oversight: Monitored Inside Sales and Lead Generation teams, supported daily objectives, and drove sales cycles on monthly/quarterly bases.
• Forecasting & Reporting: Created pipeline/revenue forecasts and built detailed forecast reports using CRM, Excel, and internal tools; ensured Salesforce (SFDC) data integrity.
• Client Representation: Represented client interests, executed project outcomes, and provided regular updates on campaign results, hours, and budget usage.
• Team Support & Training: Provided training materials, monitored results, and offered guidance to improve team performance and achieve project objectives.
• Account Growth: Maintained strong client relationships, oversaw accounting/costing/billing, and identified opportunities for account growth.