SPSS
Ayesha Rehman
Associate Recruitment Consultant
Birmingham
Summary
Data-driven Marketing and Recruitment Specialist skilled in employer branding, talent acquisition, and engagement strategies. Experienced in analyzing consumer and employee behavior to inform campaigns and recruitment initiatives. Proficient in online recruiting, job boards, and managing high-performance teams. Adept at translating insights into actionable strategies that drive measurable results.
Overview
5
5
years of professional experience
Work History
Marketing Assistant
Wastewater Fuels
03.2025 - 10.2025
- Organized and managed events, webinars, and trade shows to boost brand visibility and stakeholder engagement.
- Ensured compliance by developing risk assessments and safety plans for events.
- Created marketing materials and digital content to support campaigns and strengthen brand messaging.
- Managed company website and social media, scheduling posts, and monitoring engagement.
- Collaborated with founders and stakeholders to align initiatives with business goals.
- Handled administrative duties, including calendar management, meeting coordination, and partner correspondence.
- Coordinated investor and client meetings, ensuring a professional and welcoming environment.
Marketing Consulting Intern
Airtime Rewards
08.2024 - 01.2025
- Researched international expansion opportunities through industry trends and market analysis.
- Assessed marketing strategies by analyzing transaction patterns, card usage, and customer demographics.
- Conducted exploratory data analysis on spending behavior to inform personalized, global marketing strategies.
- Determined and evaluated gaps in business processes using tailored assessments.
- Created detailed documentation outlining best practices for future consulting engagements, increasing overall effectiveness of projects delivered by the firm.
- Managed multiple priorities simultaneously while maintaining high-quality standards on all project deliverables.
HR Intern
Skyray Ventures
10.2021 - 01.2022
- Supported end-to-end recruitment, sourcing, screening, and coordinating interviews.
- Improved shortlisting efficiency by streamlining candidate evaluation processes.
- Managed scheduling and communications to ensure a positive candidate experience.
- Maintained accurate employment records for compliance and workforce planning.
- Built strong relationships with candidates and hiring managers while managing multiple priorities.
- Managed confidential personnel files, maintaining accuracy and upholding strict privacy standards.
HR Sub-Team Lead
GaoTek Inc.
06.2021 - 09.2021
- Led and coached over 30 HR team members to achieve recruitment targets and maintain high standards.
- Tracked candidates and interns, delivering weekly reports to support pipeline decisions.
- Onboarded new hires, and mentored team members to accelerate productivity.
- Conducted interviews, recommended top talent, and resolved conflicts to ensure smooth delivery.
- Promoted a positive work environment by fostering teamwork, open communication, and employee recognition initiatives.
- Enhanced overall team performance by providing regular coaching, feedback, and skill development opportunities.
Business Development Executive
Tech360
08.2020 - 10.2020
- Sourced new business partners to strengthen networks and expand market reach.
- Managed social media platforms to boost brand visibility and audience engagement.
- Analyzed market trends to shape content strategy, and ensure industry relevance.
- Developed articles, blogs, and web content to drive traffic and support business initiatives.
- Collaborated with design teams on web development to create user-friendly, brand-aligned pages.
Education
MSc. - Business and Management
ASTON
01.2025
BSc. (Hons.) - Management Science
LUMS
06.2022
Skills
- Full cycle Recruitment
- Content Creation & Management
- Data visualization
- Market Research & Data analysis
- Reporting & tracking
- Employee Engagement & Retention Strategies
- Client and Stakeholder Awareness
- Knowledge of psychology
- Computer literacy
- Event Management
- Analytical thinking
Software
R programming
Recruitment & Sourcing Tools
Collaboration & Scheduling Tools
Microsoft Office Suite
Google Workspace
Timeline
Marketing Assistant
Wastewater Fuels
03.2025 - 10.2025
Marketing Consulting Intern
Airtime Rewards
08.2024 - 01.2025
HR Intern
Skyray Ventures
10.2021 - 01.2022
HR Sub-Team Lead
GaoTek Inc.
06.2021 - 09.2021
Business Development Executive
Tech360
08.2020 - 10.2020
MSc. - Business and Management
ASTON
BSc. (Hons.) - Management Science
LUMS
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