Ayanfe Yussuf Murtada
Birmingham,BIR
Summary
Results-driven Business Intelligence Analyst specializing in data analysis, focused on leveraging business data to enhance profitability and foster sustainable growth. Expertise in data visualization tools such as Tableau and Power BI, along with extensive experience in managing both structured and unstructured datasets. Proficient in SQL and Python, with a solid foundation in machine learning and automation using n8n. Recognized for transforming complex datasets into actionable insights that significantly improve decision-making processes, while consistently pursuing new skills to adapt to evolving industry demands.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Data and BI Analyst
CLIENT SOLUTION ASSOCIATE LIMITED
01.2024 - Current
- To use system approach, logical, structured and project-planned, when solving business issues.
- Applying creativity and innovation in approaches utilized in systems development.
- Built strong working relationships with clients to understand their operations, focusing on activities that could benefit from process optimization, system integration, or redesign initiatives that led to a measurable 10% reduction in operational costs.
- Data acquisition for analysis, cleaning and checking for validity and credibility
- Performing simple and complex comparisons and trends to analyses all possible observations and patterns.
- Introducing ranking and contribution analysis for business processes improvement.
- Carrying out variance correlation & frequency analysis to find out useful information.
- Reporting of activities through the live dashboard from Data warehouses.
Business Intelligence Analyst
AVENUE IMPACT CONSULTING, UK
03.2023 - 01.2024
- Played a key role in migrating BI reports from the previous company domain to the new one following an acquisition, reducing report maintenance costs by 15% through consolidation and standardization.
- Collaborated with stakeholders and cross-functional teams to gather requirements, design data solutions from scratch, and deliver customised reports and drill-through dashboards, improving reporting efficiency and reducing ad-hoc request turnaround time by 20%.
- Led internal automation projects and developed new solutions using Power Automate and Power Apps, cutting manual workload by 25% and freeing up resources for higher-value tasks.
- Resolved data refresh and stability challenges, ensuring consistent and uninterrupted data flow, which reduced downtime and increased analyst productivity by 12%.
- Managed Row-Level Security (RLS) implementation to safeguard sensitive data, ensuring compliance while reducing the risk of data exposure and avoiding potential regulatory penalties.
- Designed and implemented automated workflows to capture weekly dataset screenshots and store them in a database, improving data accuracy and accessibility.
- Developed and maintained interactive dashboards using Tableau to visualize key performance indicators.
Business Intelligence Analyst
ARGITECH LIMITED
09.2016 - 09.2022
- Championed new data collection processes that streamlined communication with customers, improving response times and reducing service-related costs by 12%.
- Led the development and maintenance of data warehousing solutions using SQL (tables, views, and other components), improving data accessibility and cutting reporting preparation time by 20%.
- Developed dashboards and generated reports in Power BI, presenting actionable insights to management that supported cost-saving decisions and strategic planning.
- Provided analytics and insights across all teams, aiding decision-making, problem-solving, and reconciliation, which reduced manual effort and improved resource utilization by 15%.
- Created a customer insights dashboard that increased retention by 25% while also uncovering cost-saving opportunities that optimized marketing spend.
- Analyzed sales trends, customer behavior, and marketing campaign effectiveness, enabling leadership to allocate resources more effectively and increase ROI.
Education
Bachelor of Science - Information Technology
University of Huddersfield
Huddersfield, United Kingdom01.2023
HND - Computer Science
Federal Polytechnic Ede
Ede, Osun State, Nigeria01.2014
The West African Senior School Certificate Examination - GSCE
GOF INT'L College
Osogbo, Osun State, Nigeria01.2007
Skills
- Data Analysis & BI: Power BI, Tableau, Qlik, KPI Tracking
- Programming & Databases: SQL, Python (Pandas, NumPy), DAX
- Data Engineering: ETL, Data Warehousing (Azure Synapse, BigQuery), Data Modelling, Data Cleansing
- Machine Learning & AI: Deep Learning, ML Methodologies, Keras, Trend Analysis
Technical Skills
Professional Skills
- Business & Strategy: Business Analysis, Market Analysis, Requirements Gathering, Competitive Analysis
- Automation & Workflow: Power Automate, n8n, Process Optimization, Dashboard Creation
- Project Delivery: Agile Methodology, Dashboard Creation, Business Intelligence Roadmap Design, Reporting
- Soft Skills: Communication, Teamwork, Problem-Solving, Critical Thinking
- Other: Data Security, Database Management, Organizational Skills, Attention to Detail
Certification
- BCS, The Chartered Institute for IT — BCS Foundation Certificate in Business Analysis v4.1
June 2025 – June 2026 - CompTIA — Data+ (Data Analytics)
September 2025 - Training: Azure Data Engineer Technologies for Beginners (Udemy)
March 2024
Languages
English
Full Professional
French
Limited Working
Yoruba
Native or Bilingual
Timeline
Data and BI Analyst
CLIENT SOLUTION ASSOCIATE LIMITED
01.2024 - Current
Business Intelligence Analyst
AVENUE IMPACT CONSULTING, UK
03.2023 - 01.2024
Business Intelligence Analyst
ARGITECH LIMITED
09.2016 - 09.2022
Bachelor of Science - Information Technology
University of Huddersfield
HND - Computer Science
Federal Polytechnic Ede
The West African Senior School Certificate Examination - GSCE
GOF INT'L College
INTERESTS
Sports,Football (team player, strategy-focused), Continuous Learning (AI,data & cloud technologies)
ADDITIONAL INFORMATION
Statistical Expertise: Hypothesis Testing, Probability Distribution.