Awanish Kumar
Milton Keynes,UK
Summary
Data and Digital Analytics Professional with 12+ years of experience transforming complex datasets into actionable insights that drive business performance and strategic decision-making. Skilled in performance analytics, marketing analytics, digital analytics, and data analytics, with strong expertise in SQL, Python, data visualisation, and cloud-based environments (BigQuery, Databricks, GCP, AWS), and platforms like Adobe Analytics, Google Analytics (GA4 and 360), Adobe Target, AEP, CJA. CDP, Experienced in SEO, analytics and paid media analytics. Analytics Developer specializing in Adobe Experience Platform (AEP), Customer Journey Analytics (CJA), and Adobe Launch implementation, delivering scalable enterprise analytics solutions. Designing and maintaining dynamic dashboards and automated reporting frameworks using Power BI, Tableau, and Data Studio Identifying user experience issues and opportunities through behavioral analytics and A/B testing strategies Delivering ad hoc deep-dive analyses to uncover key business trends and inform digital strategies Working cross-functionally with product, UX, marketing, and leadership teams to integrate data-driven decision-making at every stage Communicating complex datasets in a clear, visual, and actionable manner to influence strategic planning and business outcomes Forecasting digital trends and providing predictive insights for optimizing commercial performance
Overview
1
1
Certification
16
16
years of professional experience
Work History
Sr Data Analyst
Publicis Groupe
London
12.2025 - 05.2026
- Performed advanced exploratory data analysis on large-scale marketing and commercial datasets using Python (pandas, NumPy, matplotlib) and SQL, uncovering trends, patterns, and actionable business insights across performance analytics and digital analytics domains.
- Conducted deep-dive marketing analytics, including funnel analysis, attribution modeling, customer segmentation, and campaign ROI measurement using SQL and Python, leveraging expertise in SEO and paid media performance analytics.
- Optimised data pipelines and transformation workflows in BigQuery and Databricks to enable efficient querying of multi-source datasets across web, CRM, and campaign data.
- Designed and maintained dynamic Power BI dashboards and automated reporting frameworks to track marketing performance, customer acquisition, and digital KPIs — enabling self-serve analytics across stakeholder teams.
- Collaborated with cross-functional teams (product, marketing, engineering) to design scalable data models aligned with business requirements and reporting needs.
- Partnered with IT to productionise analytics solutions in cloud environments using Databricks and BigQuery, ensuring reliability, governance, and seamless deployment.
- Translated complex technical findings into clear insights for non-technical stakeholders, facilitating informed decision-making at leadership level.
Lead Analyst
VML Commerce & Technology
London
01.2022 - 05.2025
- Evaluate, select, and implement marketing technology platforms (e.g., Adobe Analytics, Google Analytics, AEP, CJA, Segment, etc.) to align with business objectives.
- Facilitated seamless integration of MarTech tools with CDPs and other enterprise systems to support data-driven decision-making.
- Set up and optimize digital analytics tools to track user behavior, campaign performance, and ROI.
- Collaborate with stakeholders to define KPIs and create custom dashboards for actionable insights.
- Design and implement comprehensive data collection frameworks for digital platforms, ensuring accuracy and compliance with data privacy regulations (e.g., GDPR, CCPA).
- Established governance frameworks that standardised data structures, taxonomies, and workflows, improving data consistency.
- Developed strategies for managing first-party, second-party, and third-party data, enhancing customer insights.
- Mentor team members on MarTech platforms, data strategies, and analytics best practices.
- Conduct training sessions for stakeholders to understand and leverage marketing technology effectively.
- Stay up-to-date with emerging MarTech trends, tools, and techniques to identify opportunities for innovation.
- Develop and maintain technical documentation for all MarTech platforms and processes.
Senior Associate Data Analytics L2
Publicis Sapient Pvt Ltd
London
08.2016 - 10.2022
- Developed reporting strategy and analytics framework for Marketing/Retention channel to optimise performance insights.
- Led analytics implementation and reporting initiatives for major clients, enhancing data-driven decision-making.
- Implemented Google Analytics 360 and Adobe Marketing Cloud.
- Utilized Google Analytics API in Python for reporting and admin configuration.
- Customized tracking using JavaScript and HTML.
- Implemented mobile app analytics.
- Troubleshot implementation or reporting issues.
- Analysed client business needs to align key business results with relevant KPIs.
- Cultivated relationships with stakeholders to ensure alignment on project goals and deliverables.
- Assisted clients by addressing queries and providing relevant support through helpdesk.
Senior Executive Online Marketing
Askmebazaar.com (Getit Store Pvt. Ltd.)
Noida
12.2013 - 07.2016
- Executed e-commerce tracking using Google Analytics and Omniture SiteCatalyst.
- Set up advanced Google Analytics profiles and filters.
- Converted business requirements into detailed implementations via DTM and GTM, ensuring alignment with strategic objectives.
- Developed tracking solutions using JavaScript and HTML, improving accuracy and depth of data collection.
- Translated Key Performance Indicators (KPIs) into implementations that provide consistency and scale for websites.
- Provided actionable business intelligence regarding customer and prospect behavior on the website.
- Designed reporting dashboards using Business Objects, facilitating insights into customer behaviour and informing business metrics.
- Managed weekly executive reporting for the Marketing/Retention channel.
- Understood how web analytics implementations translate into reporting.
- Troubleshot implementation or reporting issues.
Senior Executive Digital Marketing
Mydala.com
Delhi
01.2012 - 11.2013
- Delivered reports and analytics to inform marketing strategies and improve customer retention efforts.
- Converted business requirements into targeted implementations through DTM and GTM, enhancing campaign effectiveness.
- Established and maintained strategic partnerships with clients to enhance collaboration.
- Delivered high level of service to customers in effort to build upon future relationships.
- Ensured organisation adhered to industry regulations and internal policies.
Web Developer
Creative Lipi Webtech Pvt. Ltd.
Noida
12.2010 - 12.2011
- Utilised JavaScript, HTML, and CSS to create interactive and visually appealing web pages.
- Developed and maintained responsive website designs, improving user experience across various devices.
- Developed and implemented features for web development projects.
- Planned websites and applications to best showcase multimedia.
Web Developer
Visha Consultant (CreativeSeoDesign)
Delhi
02.2010 - 11.2010
- Developed web design and development projects, enhancing SEO optimisation and ensuring client satisfaction.
- Utilised JavaScript, HTML, and CSS to create interactive and visually appealing web pages.
- Developed and maintained responsive website designs, improving user experience across various devices.
- Designed websites and applications to effectively showcase multimedia content. to best showcase multimedia.
Education
master’s - computer application
Kalinga University
Raipur07-2016
Skills
- Google Analytics 360 suite
- GA4
- Adobe Analytics
- Adobe Marketing Cloud
- Google Tag Manager
- Tealium
- AEP, XDM, CJA, RTCDP
- SEO
- Google Ads
- MarTech Integration
- SQL
- Python
- R
- BigQuery
- Databricks
- Data Pipeline Optimisation
- Cloud Infrastructure
- GCP
- AWS
- Data visualisation tools
- Power BI
- Data Studio
- HTML
- CSS
- JavaScript
- Pentaho
- Audience Manager
- Adobe Target
Certification
- Google Analytics 4 Certification
- Adobe Analytics Developer
Timeline
Sr Data Analyst
Publicis Groupe
12.2025 - 05.2026
Lead Analyst
VML Commerce & Technology
01.2022 - 05.2025
Senior Associate Data Analytics L2
Publicis Sapient Pvt Ltd
08.2016 - 10.2022
Senior Executive Online Marketing
Askmebazaar.com (Getit Store Pvt. Ltd.)
12.2013 - 07.2016
Senior Executive Digital Marketing
Mydala.com
01.2012 - 11.2013
Web Developer
Creative Lipi Webtech Pvt. Ltd.
12.2010 - 12.2011
Web Developer
Visha Consultant (CreativeSeoDesign)
02.2010 - 11.2010
master’s - computer application
Kalinga University