Summary
Overview
Work history
Education
Skills
Certification
Accomplishments
Custom
Timeline
Generic
AVIRAL CHAUDHARY

AVIRAL CHAUDHARY

London,City of London

Summary

Strategic and results-driven digital transformation leader with 14+ years of global experience in Revenue Growth Management (RGM), Trade Promotion Management (TPM), SAP S/4HANA, CRM, and Consumer Packaged Goods (CPG) transformation programs. Proven expertise in leading value stream alignment with organizational goals, delivering scalable TPM/RGM technology solutions, and embedding Agile and DevOps practices across complex global ecosystems.

Recognized for delivering large-scale implementations across EMEA, Americas, and APAC, aligning digital vision with commercial strategy, and driving end-to-end program execution — from strategy, backlog prioritization, and user story development to stakeholder engagement and operational excellence. Certified in SAP S/4HANA Cloud and CRM, with deep knowledge of TPM architecture, commercial planning, and data-driven trade performance.

Overview

14
14
years of professional experience
4
4
years of post-secondary education
1
1
Certification

Work history

Intercompany Lead – Digital Transformation (S/4 Hana)

Ernst & Young PLC UK
London
03.2024 - 06.2025
  • Led end-to-end digital transformation of Scotland Toll to Contract Manufacturing across the ICO workstream, aligning technology strategy with business goals.
  • Developed and presented a business case, technology roadmap, and capability vision to leadership, enhancing stakeholder alignment and execution clarity.
  • Facilitated retrospectives and problem-solving workshops to identify bottlenecks, resulting in improved decision-making speed.
  • Created and delivered a transformation business case for an operating model redesign, including change impact assessment, initiative definition, and ROI-focused cost/benefit analysis.


Global Solution Architect - TPM/Order to Cash

Diageo Business Services
07.2021 - 03.2024
  • Developed transition plans and remediation strategies for SAP TPM (On/Off Trade) to S/4HANA, improving agility and operational efficiency.
  • Led product backlog prioritization based on business value and feasibility; translated user feedback into actionable user stories and MVPs.
  • Collaborated with business partners and process owners to drive iterative development, retrospectives, and continuous value delivery in Agile environments.
  • Built strong partnerships with global/local commercial teams, finance, IT, and sales leadership to align goals and enhance solution adoption.
  • Acted as a strategic liaison between business and technical teams, translating complex solution roadmaps into clear, executable plans.
  • Directed multi-disciplinary teams delivering end-to-end TPM/OTC capabilities, including promotion planning, execution, contract settlements, fund management, P&L, and analytics.
  • Led functional design, testing, deployment, and support for business process improvements across global markets.
  • Ensured on-time, high-quality delivery by proactively managing project risks, enforcing compliance, and maintaining SLA-driven development standards.


TPM Lead - NAM

Ernst & Young GDS
10.2018 - 03.2021
  • Delivered large-scale TPM/RGM implementations across the Americas, aligning digital vision with commercial strategy and organizational priorities.
  • Led end-to-end program execution, including strategic planning, backlog prioritization, and user story development to ensure value delivery.
  • Defined and communicated the TPM/RGM solution vision for global programs, including key initiatives at HP Hood, ensuring cross-functional alignment.
  • Ensured all digital solutions aligned with business goals and IT roadmaps, enhancing operational efficiency and long-term scalability.
  • Developed and led digital transformation roadmaps to modernize legacy SAP TPM systems to S/4HANA, improving system agility and performance.
  • Applied deep knowledge of data-driven trade performance to inform strategic initiatives, improving decision-making and ROI.

SME - TPM/Commercial excellence

HCL technologies Denmark
07.2014 - 10.2018
  • Standardized Trade Promotion Management (TPM) processes globally across multiple business units, supporting the harmonization of Order to Cash, Customer Planning, and Deduction Management functions.
  • Designed future-state TPM processes integrated with CRM platforms, third-party merchandising solutions, and analytics tools, enabling scalable digital transformation.
  • Managed cross-functional teams delivering end-to-end TPM capabilities including promotion planning, trade fund management, claims processing, settlements, and P&L/ROI analytics.
  • Led functional design, testing, deployment, and post-go-live support across multiple global TPM rollouts, ensuring adoption and business alignment.

Senior Consultant - Global TPM excellence

IBM India Pvt Ltd
Vevey, Switzerland
07.2011 - 06.2014
  • Delivered end-to-end TPM implementations across EMEA and AOA regions, covering campaign management, rebates, settlements, and trade analytics.
  • Strengthened stakeholder confidence by owning process requirements from blueprint through deployment, ensuring alignment with global standards.
  • Gained deep expertise in TPM data architecture, reporting frameworks, and global template design, driving consistency and scalability across markets.

Education

MBA - Marketing

Master’s in business administration
01.2007 - 01.2008

Bachelor of Commerce - Business Administration And Management

Kurukshetra University
Kurukshetra, HR
07.2002 - 06.2005

Skills


  • Strategic planning
  • Technology Strategy & Roadmapping
  • Value Stream Management
  • Problem-solving
  • Cross-Functional Collaboration
  • Business Process Design & Optimization
  • Product Ownership & Backlog Prioritization
  • Program & Portfolio Management
  • Stakeholder Management (Global & Local)
  • Change Management & Enablement

Certification

  • Certified in SAP TPM
  • Certified in Dynamics 365 - CRM
  • Certified in CPG framework - IBM framework
  • Certified in Agile framework
  • Certified in S/4 Hana Cloud Public 2023
  • Certified in Qualtrics customer experience expert
  • Certified in SAP process management and tools

Accomplishments

  • Delivered TPM solution across 30+ markets globally with consistent stakeholder satisfaction.
  • Transformed commercial planning through integrated data solutions built on HANA and Azure cloud.
  • Defined and delivered scalable solutions across TPM, CBP, and RGM, improving visibility and ROI tracking.
  • Recognized for bridging business and IT effectively and reducing implementation timelines through agile collaboration.
  • Successfully led and delivered large-scale global TPM programs for major clients including Nestlé, LEGO, HP Hood, ensuring business alignment, scalability, and measurable value realization.

Custom

  • TPM platforms (e.g. CBP, Anaplan, SAP TPM, Aforza, CAS)
  • Data & Analytics enablement
  • JIRA, Confluence, or similar backlog tools
  • Cross functional process expertise

Timeline

Intercompany Lead – Digital Transformation (S/4 Hana)

Ernst & Young PLC UK
03.2024 - 06.2025

Global Solution Architect - TPM/Order to Cash

Diageo Business Services
07.2021 - 03.2024

TPM Lead - NAM

Ernst & Young GDS
10.2018 - 03.2021

SME - TPM/Commercial excellence

HCL technologies Denmark
07.2014 - 10.2018

Senior Consultant - Global TPM excellence

IBM India Pvt Ltd
07.2011 - 06.2014

MBA - Marketing

Master’s in business administration
01.2007 - 01.2008

Bachelor of Commerce - Business Administration And Management

Kurukshetra University
07.2002 - 06.2005

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AVIRAL CHAUDHARY