AVIRAL CHAUDHARY
London,City of London
Summary
Strategic and results-driven digital transformation leader with 14+ years of global experience in Revenue Growth Management (RGM), Trade Promotion Management (TPM), SAP S/4HANA, CRM, and Consumer Packaged Goods (CPG) transformation programs. Proven expertise in leading value stream alignment with organizational goals, delivering scalable TPM/RGM technology solutions, and embedding Agile and DevOps practices across complex global ecosystems.
Recognized for delivering large-scale implementations across EMEA, Americas, and APAC, aligning digital vision with commercial strategy, and driving end-to-end program execution — from strategy, backlog prioritization, and user story development to stakeholder engagement and operational excellence. Certified in SAP S/4HANA Cloud and CRM, with deep knowledge of TPM architecture, commercial planning, and data-driven trade performance.
Overview
14
14
years of professional experience
4
4
years of post-secondary education
1
1
Certification
Work history
Intercompany Lead – Digital Transformation (S/4 Hana)
Ernst & Young PLC UK
London
03.2024 - 06.2025
- Led end-to-end digital transformation of Scotland Toll to Contract Manufacturing across the ICO workstream, aligning technology strategy with business goals.
- Developed and presented a business case, technology roadmap, and capability vision to leadership, enhancing stakeholder alignment and execution clarity.
- Facilitated retrospectives and problem-solving workshops to identify bottlenecks, resulting in improved decision-making speed.
- Created and delivered a transformation business case for an operating model redesign, including change impact assessment, initiative definition, and ROI-focused cost/benefit analysis.
Global Solution Architect - TPM/Order to Cash
Diageo Business Services
07.2021 - 03.2024
- Developed transition plans and remediation strategies for SAP TPM (On/Off Trade) to S/4HANA, improving agility and operational efficiency.
- Led product backlog prioritization based on business value and feasibility; translated user feedback into actionable user stories and MVPs.
- Collaborated with business partners and process owners to drive iterative development, retrospectives, and continuous value delivery in Agile environments.
- Built strong partnerships with global/local commercial teams, finance, IT, and sales leadership to align goals and enhance solution adoption.
- Acted as a strategic liaison between business and technical teams, translating complex solution roadmaps into clear, executable plans.
- Directed multi-disciplinary teams delivering end-to-end TPM/OTC capabilities, including promotion planning, execution, contract settlements, fund management, P&L, and analytics.
- Led functional design, testing, deployment, and support for business process improvements across global markets.
- Ensured on-time, high-quality delivery by proactively managing project risks, enforcing compliance, and maintaining SLA-driven development standards.
TPM Lead - NAM
Ernst & Young GDS
10.2018 - 03.2021
- Delivered large-scale TPM/RGM implementations across the Americas, aligning digital vision with commercial strategy and organizational priorities.
- Led end-to-end program execution, including strategic planning, backlog prioritization, and user story development to ensure value delivery.
- Defined and communicated the TPM/RGM solution vision for global programs, including key initiatives at HP Hood, ensuring cross-functional alignment.
- Ensured all digital solutions aligned with business goals and IT roadmaps, enhancing operational efficiency and long-term scalability.
- Developed and led digital transformation roadmaps to modernize legacy SAP TPM systems to S/4HANA, improving system agility and performance.
- Applied deep knowledge of data-driven trade performance to inform strategic initiatives, improving decision-making and ROI.
SME - TPM/Commercial excellence
HCL technologies Denmark
07.2014 - 10.2018
- Standardized Trade Promotion Management (TPM) processes globally across multiple business units, supporting the harmonization of Order to Cash, Customer Planning, and Deduction Management functions.
- Designed future-state TPM processes integrated with CRM platforms, third-party merchandising solutions, and analytics tools, enabling scalable digital transformation.
- Managed cross-functional teams delivering end-to-end TPM capabilities including promotion planning, trade fund management, claims processing, settlements, and P&L/ROI analytics.
- Led functional design, testing, deployment, and post-go-live support across multiple global TPM rollouts, ensuring adoption and business alignment.
Senior Consultant - Global TPM excellence
IBM India Pvt Ltd
Vevey, Switzerland
07.2011 - 06.2014
- Delivered end-to-end TPM implementations across EMEA and AOA regions, covering campaign management, rebates, settlements, and trade analytics.
- Strengthened stakeholder confidence by owning process requirements from blueprint through deployment, ensuring alignment with global standards.
- Gained deep expertise in TPM data architecture, reporting frameworks, and global template design, driving consistency and scalability across markets.
Education
MBA - Marketing
Master’s in business administration
01.2007 - 01.2008
Bachelor of Commerce - Business Administration And Management
Kurukshetra University
Kurukshetra, HR 07.2002 - 06.2005
Skills
- Strategic planning
- Technology Strategy & Roadmapping
- Value Stream Management
- Problem-solving
- Cross-Functional Collaboration
- Business Process Design & Optimization
- Product Ownership & Backlog Prioritization
- Program & Portfolio Management
- Stakeholder Management (Global & Local)
- Change Management & Enablement
Certification
- Certified in SAP TPM
- Certified in Dynamics 365 - CRM
- Certified in CPG framework - IBM framework
- Certified in Agile framework
- Certified in S/4 Hana Cloud Public 2023
- Certified in Qualtrics customer experience expert
- Certified in SAP process management and tools
Accomplishments
- Delivered TPM solution across 30+ markets globally with consistent stakeholder satisfaction.
- Transformed commercial planning through integrated data solutions built on HANA and Azure cloud.
- Defined and delivered scalable solutions across TPM, CBP, and RGM, improving visibility and ROI tracking.
- Recognized for bridging business and IT effectively and reducing implementation timelines through agile collaboration.
- Successfully led and delivered large-scale global TPM programs for major clients including Nestlé, LEGO, HP Hood, ensuring business alignment, scalability, and measurable value realization.
Custom
- TPM platforms (e.g. CBP, Anaplan, SAP TPM, Aforza, CAS)
- Data & Analytics enablement
- JIRA, Confluence, or similar backlog tools
- Cross functional process expertise
Timeline
Intercompany Lead – Digital Transformation (S/4 Hana)
Ernst & Young PLC UK
03.2024 - 06.2025
Global Solution Architect - TPM/Order to Cash
Diageo Business Services
07.2021 - 03.2024
TPM Lead - NAM
Ernst & Young GDS
10.2018 - 03.2021
SME - TPM/Commercial excellence
HCL technologies Denmark
07.2014 - 10.2018
Senior Consultant - Global TPM excellence
IBM India Pvt Ltd
07.2011 - 06.2014
MBA - Marketing
Master’s in business administration
01.2007 - 01.2008
Bachelor of Commerce - Business Administration And Management
Kurukshetra University
07.2002 - 06.2005
Similar Profiles
Nidhi AroraNidhi Arora
Manager at Ernst & Young UK&IManager at Ernst & Young UK&I
Himanshi RawatHimanshi Rawat
Role: Senior Tech Consultant at Ernst & Young UKRole: Senior Tech Consultant at Ernst & Young UK
Vongani Khosa CA(SA)Vongani Khosa CA(SA)
Audit Senior ( ZA Assistant Manager equivalent) at Ernst & Young UK LLPAudit Senior ( ZA Assistant Manager equivalent) at Ernst & Young UK LLP
KETANKUMAR SHAHKETANKUMAR SHAH
Warehouse Forklift Driver at Shure Enterprises (U.K) LtdWarehouse Forklift Driver at Shure Enterprises (U.K) Ltd
Tsedenya TafesseTsedenya Tafesse
Water Resource Expert at Nestle watersWater Resource Expert at Nestle waters