Avikalpa Rai Sinha
London
Summary
Results-driven Senior Sales Account Manager with knack for building strong client relationships. Boosted client retention rates and facilitated multiple high-value deals, significantly increasing revenue. Known for strategic planning and delivering measurable sales growth.
Overview
6
6
years of professional experience
Work History
Senior Sales Account Manager
Amazon
London
09.2024 - Current
- Lead POC of Performance Media Sales for Home & Kitchen's largest account, portfolio of $30M+, managing full funnel media activation across EU11
- Led International Expansion of the account from EU5 to EU11, increasing portfolio size by 45%
- Subject Matter Expert for New Product Betas (Amazon Marketing Cloud, Performance+, clean data room) & driving beta adoptions
Sales Account Manager
Amazon
London
12.2021 - 08.2024
- Planned long term media strategy across Amazon Ad Suite: Prime Video Ads, Sponsored Ads, DSP, delivering $15M in 2023 (+108% YoY)
- Spearheaded launch of 3 categories: LED Face Masks, Robotic Vacuums & Hair Stylers on Amazon through data mining audience reach, potential penetration & bench-marking against market share goals
- Transitioned to Sales Account Manager from Performance Account Manager post converting Amazon's Sales Pitch opportunity in July 2022
Senior Strategic Account Manager
Ve Global
London
03.2021 - 11.2021
- Managed portfolio of $7M across EMEA & MENA on programmatic media (DV360) and in-house virtual assistant onsite tools
- Developed strong client relations with Trade Marketing POCs to drive always on revenue
- Delivered quarterly & annual business reviews while proposing forward looking strategies
Strategic Account Manager
Dentsu
India
11.2019 - 02.2021
- Lead POC for programmatic media advertising across DSPs like DV360, Adobe, Amazon, Criteo managing a portfolio of $5M
- Led the New Business Prospect project for hunting/Cross selling customers on programmatic media, securing 6 new clienteles across e-commerce & BFSI
Pre Sales Manager
Dentsu
India
10.2018 - 10.2019
- Sales Enablement – collaborated with partner teams to hunt for prospects via market research
- Part of the Growth Competency team, strategized and developed omni channel proposals
- Promoted as Strategic Account Manager for Programmatic Media Buying in Nov 2019
Education
Master of Business Administration -
Symbiosis Institute of Management
2016/2016 - 2018/2018
Bachelor of Science - Maths, Physics & Geology
University of Lucknow
Skills
- C-Suite Networking
- Agency Management
- Clean Data Room: Amazon Marketing Cloud
- DSPs: DV360, ADSP, TradeDesk
Timeline
Senior Sales Account Manager
Amazon
09.2024 - Current
Sales Account Manager
Amazon
12.2021 - 08.2024
Senior Strategic Account Manager
Ve Global
03.2021 - 11.2021
Strategic Account Manager
Dentsu
11.2019 - 02.2021
Pre Sales Manager
Dentsu
10.2018 - 10.2019
Master of Business Administration -
Symbiosis Institute of Management
2016/2016 - 2018/2018
Bachelor of Science - Maths, Physics & Geology
University of Lucknow
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