Summary
Overview
Work History
Education
Skills
Additional Information
Timeline
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Ava Jane Makepeace

Sales and Marketing Specialist
Blackpool,BPL

Summary

Remains in tune with latest sales and marketing strategies. Possesses excellent track record in predicting and planning for new sales direction and market trends. Identifies new sales prospects and negotiate deals while maintaining high level of customer satisfaction. Oversees strategies and campaigns throughout product, service or concept lifecycle. Leads by example and inspire sales and marketing staff to perform at peak levels.

Overview

33
33
years of professional experience

Work History

Director of Sales and Marketing

Alpha Digital Networks ltd
Blackpool, BPL
09.2018 - 06.2022
  • Analysed and forecasted monthly sales data of existing marketed companies within designated area.
  • Identified weaknesses in existing marketing campaigns to develop pragmatic solutions within budgetary constraints.
  • Analysed sales and marketing data for improved strategies.
  • Used networking, cold calling and referrals to identify prospective accounts and generate new leads.
  • Sourced advertising opportunities to place adverts in press and social media.
  • Managed sales promotions and marketing strategies on major social media sites.
  • Evaluated market data to develop and create business strategies and marketing plans.
  • Developed positive, performance-based internal sales and marketing culture to include mentoring staff.
  • Utilized CRM software to track sales progression and communicate project needs.
  • Managed production of leaflets, posters and newsletters.
  • Suggested innovative ideas to increase sales and improve customer experience.
  • Capitalized on solutions presented by our CRM software to enhance lead prospecting and sales management.
  • Maintained up-to-date knowledge of competitor products and pricing in market served.
  • Developed compelling presentation decks to gain approval for ideas and communicate results.
  • Identified opportunities and cultivated new business through new cold calls per week.
  • Hired, supervised and coached 10 employees on sales strategies to optimize performance.
  • Encouraged cross-selling of additional products and services through relationship-building and acquired understanding of customer business needs.
  • Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
  • Maintained up-to-date knowledge of all AV products and performed competitor analysis.
  • Communicated progress of monthly and quarterly initiatives to internal and external sales teams.
  • Reduced allowance spending by by improving timing and quality of operational processes.
  • Built relationships with customers and community to establish long-term business growth.
  • Engaged in product training, demonstrations, consumer awareness, branding and acquisition initiatives to raise awareness and revenues.
  • Collaborated with upper management to implement continuous improvements and exceed team goals.
  • Drove team and company profits by developing and strengthening relationships with industry partners and potential clients.
  • Organized promotional events and interacted with community to increase sales volume.
  • Surpassed growth targets and revenue projections by coordinating and planning product sales initiatives.
  • Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
  • Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
  • Compiled and analysed data to determine approaches to improve sales and performance.
  • Increased sales revenue
  • Prepared sales presentations for clients showing success and credibility of products.
  • Developed and executed sales presentations as well as both internal and external product training workshops.
  • Orchestrated successful promotional strategies, boosting revenue .
  • Surpassed sales targets consistently
  • Created and implemented new business opportunities by utilizing strategic networking strategies.
  • Performed analysis of competition to determine strengths and weaknesses as compared to Alpha Digital Networks Ltd .
  • Liaised with sales, marketing and management teams to develop solutions and accomplish shared objectives.
  • Communicated product quality and market comparisons by creating sales presentations.
  • Monitored sales team performance, analysed sales data and reported information to area managers.
  • Marketed all our AV solutions to targeted audience at trade shows and events.
  • Set weekly goals for 4 inside sales representatives.
  • Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
  • Delivered recommendations to long-term accounts to promote brand awareness to key audience.
  • Implemented systems and procedures to increase sales.
  • Prepared and implemented strategic growth plans for territory based on company goals and expectations.
  • Directed sales support staff in administrative tasks to help sales reps close deals.
  • Identified opportunities for growth UK wide and collaborated with sales teams to reach sales goal.
  • Resolved problems with high-profile customers to maintain relationships and increase return customer base.
  • Managed accounts to retain existing relationships and grow share of business.
  • Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
  • Coordinated staff sales meetings to discuss developmental strategy, best practices and process improvements.
  • Increased sales through effectively training employees, closely monitoring regional and local markets and managing inventories.

Sales and Marketing Manager

Lakeview Rest homes Ltd
Blackpool, BPL
09.2017 - 09.2018
  • Looked after Marketing of rest homes for 12 months responsible for generating new business this was temporary contract to help friends, and whilst dad was poorly, it gave flexibility .I conducted all assessments for admission of residents into 3 homes from Luxury assisted living to dementia care . This role gave great insight into the care industry .
  • Managed sales promotions and marketing strategies on major social media sites.
  • Forecasted sales and established processes to achieve sales objectives and related metrics.
  • Developed and implemented SEO techniques to maximize internet traffic and presence.

Account Manager

Yell Limited
Blackpool, BPL
06.2014 - 09.2018
  • Delivered engaging and polished presentations to build connections with potential customers and distinguish business from competitors.
  • Secured high-value accounts through consultative selling, effective customer solutions and promoting compelling business opportunities.
  • Analyzed account details such as usage, sales data and client comments to enhance understanding of effectiveness and client needs.
  • Sold new products and services and developed new accounts to maximize revenue potential.
  • Educated clients on new products or services to increase customer engagement with brand.
  • Recommended brand products to customers to encourage repeat purchases and foster customer loyalty.
  • Liaised with external customers and internal departments to provide and gather information enabling customer requirements to be met.
  • Addressed problems with accounting, billing and service delivery to maintain and enhance client satisfaction.
  • Managed book of business to maintain positive relationships and make effective financial or client-related decisions.
  • Devised strategies to perform at required goal level and achieve monthly quota.
  • Built and strengthened long-lasting client relationships based on accurate price quotes and customer-centric terms.
  • Developed pipeline to monitor sales progress and boost company revenue.
  • Analyzed key competitors to respond to competitive threats.
  • Listened attentively to client feedback to create stronger relations and shape business.

Advertising Sales Manager

Newsquest North West
Blackburn
07.2013 - 06.2014
  • Managed teams of 20 advertising, design and sales professionals.
  • Coached account executives in sales strategies.
  • Coordinated with clients, internal teams and media leaders to consistently grow and improve client relationships based on revenue potential.
  • Set department budgets according to revenue and expense projections.
  • Drove development of digital and print advertising strategies.
  • Communicated product quality and market comparisons by creating sales presentations.
  • Surpassed sales targets consistently.
  • Hired, supervised and coached employees on sales strategies to optimize performance.
  • Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
  • Engaged in product training, demonstrations, consumer awareness, branding and acquisition initiatives to raise awareness and revenues.
  • Created and implemented new business opportunities by utilizing strategic networking strategies.
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Implemented systems and procedures to increase sales.
  • Monitored sales team performance, analysed sales data and reported information to area managers.
  • Coordinated staff sales meetings to discuss developmental strategy, best practices and process improvements.
  • Encouraged cross-selling of additional products and services through relationship-building and acquired understanding of customer business needs.

Advertising Sales Manager

Johnston Press - across various titles and disciplines
05.1996 - 07.2013
  • Developed sales strategies and people skills to entice clients, negotiate contracts and close deals.
  • Coached account executives in sales and fulfilment strategies.
  • Coordinated with clients, internal teams and media leaders to consistently grow and improve client relationships based on revenue potential.
  • Managed teams of 25 advertising, design and sales professionals.
  • Set department budgets according to revenue and expense projections.
  • Drove development of digital and print advertising strategies.
  • Increased profits through providing excellent customer service, following established guidelines and auditing sales reports.
  • Communicated product quality and market comparisons by creating sales presentations.
  • Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
  • Engaged in product training, demonstrations, consumer awareness, branding and acquisition initiatives to raise awareness and revenues.
  • Compiled and analyzed data to determine approaches to improve sales and performance.
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
  • Collaborated with upper management to implement continuous improvements and exceed team goals.
  • Liaised with sales, marketing and management teams to develop solutions and accomplish shared objectives.
  • Built relationships with customers and community to establish long-term business growth.
  • Prepared and implemented strategic growth plans for territory based on company goals and expectations.
  • Monitored sales team performance, analyzed sales data and reported information to area managers.
  • Enhanced profitability by developing pipelines utilizing marketing and sales strategies.

Advertising Sales Executive

Johnston Press - across various disciplines
Blackpool, BPL
06.1990 - 04.1996
  • Developed sales leads and uncovered new business opportunities through prospecting and cold calling.
  • Sold non-traditional advertising in niche publications, commercial publications, digital platforms and direct mail formats.
  • Used consultative sales techniques to pinpoint customers' advertising needs and close on short-term and long-term sales contracts.
  • Created and presented media and advertising packages to prospective customers.
  • Used cold calling to reach out to local business owners needing new advertising products and services.
  • Increased sales average through prospecting for new business at networking events and cold calling.
  • Prepared and delivered sales presentations to businesses to sell new advertising programs.

Education

8 GCSE's

Elmslie Girls School
Blackpool

Skills

    Database Management

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Additional Information

Working for the MNDA as a Regional Fundraiser would be an absolute honour, I first became aware of the association in 2017 when my father was diagnosed with MND , I am not sure what we would have done with out their support and guidance, my father unfortunately died of this relentless disease in 2020 , I have organised many events to help fundraise - which included , stands at The Rebellion Festival in Blackpool , Sponsored Runs , Sponsored Cycle Tours , Sponsored kayaking tours , Sponsored Bingo charity nights and collecting funds at various Local Christmas Light Switch on Events .

I believe working for the association us my true vocation and is meant to be . Please see how I meet your Essential Criteria .

1. A strong background in Community Fundraising- I have always been fundamental in raising funds at many events for MND and various other charities such as Trinity Hospice in Blackpool and most recently we developed 'Fylde Aid for Ukraine ' where we brought together the Fylde Coast Community and sent a large arctic truck to the Ukraine full of humanitarian aid for all the refugees. My key skill is bringing the community together with my large network of friends , associates and colleagues .

2. Demonstrable evidence of working with volunteers- Throughout all the fundraising events I have co-ordinated I have brough together and looked after the welfare of many volunteers , evidence of this on my twitter account .

3.Demonstrable experience of motivating and coaching individuals - as per my CV and throughout my career I have trained and motivated scores of sales teams , delivering countless company induction programmes .

4. Demonstrable experience of devising, implementing and monitoring systems and procedures - Throughout my career I have worked and enhanced various CRM systems , implementing new operational ticketing systems, for customer enhancement , monitoring sales teams performance through monitoring data and implementing various performance management systems and controls .

5. Experience of Managing complex projects - within my most recent role as Sales and Marketing director at an Audio Visual company , I was fundamental in organising the seamless installations of the products from concept - to sales -to procurement , making sure the installations were profitable and within operational budget .

6. Proficient IT skills - I am competent in all Microsoft packages , using CRM systems and software , plus competent in the use of all social media platforms .

7. Ability to work on own initiative without direct supervision- I have always worked without direct supervision , I have always taken the lead in many projects and use my own initiative to complete any project , task I am involved in .

8.Ability to plan, prioritise and multi task , particularly in times of significant pressure - Throughout my career I have always worked to tight deadlines undertaking many jobs at once .

9. Ability to build and maintain relationships- My whole working life I have worked in Sales and Marketing where customers and people are centric to the role . I thrive on building strong long lasting relationships and providing the best customer/client /team journey possible.

10. Ability to communicate effectively, accurately and creatively, both verbally an in writing - Throughout my career I have had to conduct and deliver training sessions , presentations , demonstrate performance verbally and in writing to all levels of people from Chief Executives to brand new interns I thrive on being creative , developing new products . Most recently copywriting for our company website.

11. High level of tact and diplomacy - This is a key strength of mine - especially in a team environment offering motivation , calmness , guidance and I have had show these skills , whilst dad was poorly with MND , with ensuring he was offered the best care , providing dignity throughout .

12. Excellent organisational skills - This has been fundamental throughout my career and personal life , I am thorough always ensuring tasks ,targets, events are met on time and within tight deadlines. Attention to detail is key .

13. Ability to problem solve , throughout my career I have always worked in very stress full environments , problems / situations always arise and my personality is to sit take control and devise alternatives , solutions , calmly and in an organised fashion - ensuring the problem is over come successfully

14 , Ability to work effectively as part of a team - My passion is developing a string team and also being part of a team , allowing individuals to flourish and show their skills ,, I think this is fundamental in any team environment , we all cannot be good at everything - I always believe- 'Team work makes the dream work .

Timeline

Director of Sales and Marketing

Alpha Digital Networks ltd
09.2018 - 06.2022

Sales and Marketing Manager

Lakeview Rest homes Ltd
09.2017 - 09.2018

Account Manager

Yell Limited
06.2014 - 09.2018

Advertising Sales Manager

Newsquest North West
07.2013 - 06.2014

Advertising Sales Manager

Johnston Press - across various titles and disciplines
05.1996 - 07.2013

Advertising Sales Executive

Johnston Press - across various disciplines
06.1990 - 04.1996

8 GCSE's

Elmslie Girls School
Ava Jane MakepeaceSales and Marketing Specialist