Audrey Ryan

I have worked with a number of organisations over the last 6 years with roles including; a four year consultancy with Hall for Cornwall. to dewlap audience engagement strategies, repositioning and rebranding following a period of closure for refurbishment, specific campaign and outreach initiatives to grow and reach audiences form across the county, delivering marketing campaigns for touring shows for Trafalgar Entertainment's regional venues using a range of commercial and digital tools and assets snd a maternity leave cover at The Royal & Derngate Northampton,

Specialisms/Delivered

• Review, restructure and aligning marketing operations
• Developed comprehensive marketing plans for increased audience engagement.
• Campaign and audience demographic analyses to attract new audiences, build loyalty through repeat attendances and inform audience development strategies
• Identified new customer segments and target audiences to expand reach.
• Contributed to performance and pricing strategies to maximise income and audience engagement
• Oversaw development and execution of multi-channel marketing campaigns to drive growth.
• Monitored campaign performance using CRM tools to analyse and report results.
• Optimised impact, supporting development of high-quality marketing content and collateral.
• Oversaw email marketing campaigns, optimising content and delivery for maximum impact.
• Managed multi-channel advertising campaigns working with third party agencies and suppliers, coordinating placements for television and radio, social media and print advertising
• Networked with media and PR professionals to build campaign reach.
• Leveraged market and competitor data to identify market opportunities and gaps in order to attract new customers and position and strengthen brand values
• Managed stakeholder expectations with performance reports and sales forecasts.
• Conducted market research and analysis to identify emerging opportunities
• Managed annual marketing budgets of £400k for cost-effectiveness and maximum ROI.

• Developed and managed comprehensive budgets, approx £1m across seven venues: Theatre Royal Brighton, Bristol Hippodrome, Richmond Theatre, New Victoria Theatre, Woking, Wimbledon Theatre, Princess Torquay and Lea Cliffs Pavilion, Folkestone
• Coordinated cross-functional teams to ensure campaign delivery and success
• Conducted performance evaluations and provided constructive feedback for employee growth.
• Oversaw recruitment process, selecting top talent for various roles.
• Reviewed market trends nationally using central CRM tools for competitive insight and audiences development strategies
• Handled pricing and delivery negotiations with 3rd party suppliers and agencies
• Campaign launches for first time regional touring shows, from number one musicals to opera and drama
• Drafted comprehensive sponsorship proposals to secure partnerships at corporate level
• Formulated marketing and advertising strategies for continuous audience development

• Oversee development and marketing teams and functions
• Improve audience loyalty and retention through effective marketing campaign delivery for touring shows
• Budget management of £400k
• Data analyses of customer demographics, marketing channels, campaign delivery and ROI
• Implemented effective CRM strategies to attract new audiences and increase loyalty
• Generated KPI reports to illustrate overall performance and identify areas for growth
• Formulated marketing and advertising strategies for business planning working with executive and senior management teams
• Developed bespoke sponsorship packages to attract new sponsors and partners
• Monitored sponsorship contracts' performance to ensure fulfilment of terms and conditions.