Athena Hui
London & Hong Kong
Summary
Final-year Culture, Media & Creative Industries student at King's College London and trilingual content creator (15.5K Instagram, 13K YouTube) with brand experience at Hong Kong Disneyland, seeking a graduate media marketing role.
Overview
3
3
Languages
2
2
years of professional experience
Work History
Entertainment & Media Marketing Internship
Hong Kong Disneyland LTD
Hong Kong
06.2025 - 08.2025
- Coordinated on-site activities for the resort's feature on Japanese Nippon TV's hit variety show "Sekai no Hate made Itte Q!" (The Quest), enhancing promotion to a primetime Japanese and international audience
- Planned and executed event logistics for the resort's 20th Anniversary celebration, a flagship brand campaign, incorporating a new daytime show and themed decorations
- Developed decoration installation schedule, conducted on-site checks, and facilitated post-project reviews to identify process improvements
Content Creator & Social Media Entrepreneur
Self- employed
09.2025 - Current
- Grew Instagram to 15.5K followers through brand-aligned content and trend analysis, securing paid collaborations with multiple brands
- Managed brand partnerships end to end: pitched, negotiated, produced content, and reported results to brands
- Developed content strategy using platform analytics to optimise formats, posting times, and topics
- Created and monetised YouTube channel (13K subscribers) and slime content channel, generating ~HKD 20,000 before age 13
President
KCL Chinese Society
10.2024 - 04.2026
- Led marketing strategy and operations for 1,000+ member society, managing 40-person cross-functional team to enhance member engagement
- Drove audience growth through multi-platform social media campaigns and partnerships with sponsors, increasing visibility and collaboration with other societies
- Produced society's flagship variety show from concept to stage, overseeing budget, timeline, promotion and stakeholder coordination to ensure successful execution
Education
Bachelor of Arts - BA Culture, Media & Creative Industry
King's College London
London01-2027
A-Levels - Chinese, Art, Economics, Maths
Shrewsbury School
Shrewsbury, SHR01-2024
Skills
- Marketing: Influencer marketing
- Analytics: Social media analytics, Audience insights
- Content: short-form video, copywriting, digital storytelling
- Event coordination
- Tools: Canva, CapCut, Final Cut Pro, Adobe Premiere Pro, Microsoft Excel, PowerPoint, Word
- Languages: English (fluent), Cantonese (native), Mandarin (fluent)
Languages
English
Proficient
C2
Cantonese
Proficient
C2
Mandarin
Proficient
C2
Timeline
Content Creator & Social Media Entrepreneur
Self- employed
09.2025 - Current
Entertainment & Media Marketing Internship
Hong Kong Disneyland LTD
06.2025 - 08.2025
President
KCL Chinese Society
10.2024 - 04.2026
Bachelor of Arts - BA Culture, Media & Creative Industry
King's College London
A-Levels - Chinese, Art, Economics, Maths
Shrewsbury School