Astrid Darmawan

Supported TikTok Ads APAC as part of the Monetization Product Operations (MPO) team, helping businesses maximize ROI and resolve technical advertising issues. Worked alongside global teams in Singapore, China, Israel, London, and the U.S.

Key Achievements & Responsibilities:

✅ Technical Troubleshooting & Support – Investigated, triaged, and resolved technical issues in Platform, Measurement, and Commerce monetization pillars.

✅ Cross-Functional Collaboration – Partnered with Product, Engineering, Sales, and Marketing teams to enhance advertiser experience.

✅ Process Optimization – Developed workflows to reduce issue resolution times and streamline advertiser support.

✅ Data-Driven Insights – Leveraged HTML, CSS, JavaScript, SQL, and Google Analytics to analyze ad performance and provide recommendations.

Provided strategic advertising solutions for businesses using Google Ads, focusing on campaign management, audience targeting, and ad performance optimization.

Key Achievements & Responsibilities:

✅ Advised businesses on Google Ads campaign strategy, budget allocation, and performance improvements.

✅ Optimized client ad performance, boosting CTR and conversion rates.

✅ Assisted advertisers in resolving account constraints and ad policy violations.

✅ Designed customized digital marketing strategies, identifying opportunities for growth.

Led the License Relations division for 5 franchise brands. Managing a team, ensuring franchisee success and brand consistency.

Key Achievements & Responsibilities:

✅ Managed > 100 franchisees under 5 brands, overseeing operational execution, store opening process, and customer satisfaction.

✅ Strengthened licensee relationships, enhancing retention and engagement.

✅ Resolved franchisee concerns, maintaining brand reputation and service quality.

✅ Served as the primary liaison between franchisees and company divisions (Operations, Finance, Marketing, etc.).

Focused on corporate banking, client portfolio management, and funding growth, consistently achieving KPI targets.

Key Achievements & Responsibilities:

✅ Maintained and expanded corporate client portfolios, driving funding growth.

✅ Built long-term client relationships, ensuring continued engagement and trust.

✅ Provided financial consultation and after-sales support to corporate customers.

Specialised in corporate payroll products, acting as a bridge between Maybank branch offices and headquarters.

Key Achievements & Responsibilities:

✅ Managed corporate client’s payroll banking solutions, ensuring seamless implementation.

✅ Conducted presentations to corporate clients, promoting Maybank’s services.

✅ Worked with internal teams to customize payroll solutions based on client needs.

Selected for Maybank’s elite Management Development Program (MDP), gaining intensive training in Funding, Lending, and Relationship Management.

Key Achievements & Responsibilities:

✅ Completed 3-month banking training in funding & lending strategies.

✅ Managed new & existing customer portfolios, expanding funding opportunities.

✅ Built strong customer relationships, ensuring retention and business growth.

Started my career in B2B corporate sales, representing Sumisho E-Commerce Indonesia (now Monotaro Indonesia) under Sumitomo Group.

Key Achievements & Responsibilities:

✅ Acquired & maintained corporate clients, contributing to sales growth.

✅ Delivered high-impact presentations on e-commerce solutions tailored to business needs.

✅ Handled quotations, purchase orders, and customer inquiries.