Asmita Vashisth
Lancaster
Summary
I’m a strategic storyteller who helps brands find their voice in a way that feels authentic and culturally relevant. With a knack for spotting trends and a research-driven approach, I craft narratives that connect with people. I thrive on bringing creative minds together to shape impactful campaigns that leave a lasting impression.
Overview
3
3
years of professional experience
Work History
Freelancer
Brand Rebellion Outlaws
10.2023 - 07.2024
- Managed and grew social media profiles for Brand Rebellion Outlaws, implementing effective strategies
- Conducted thorough website content checks and design evaluations, ensuring a consistent and visually appealing online presence for clients
- Collaborated closely with cross-functional teams, fostering effective communication and ensuring seamless integration of creative elements into marketing materials
- Maintained a consistent and professional approach in all client interactions, avoiding industry-specific jargon and explaining concepts in a clear and concise manner
- Diligently proofread all content and materials, ensuring accuracy, grammar, and adherence to client guidelines
Senior Account Executive
ArtE Media Tech
04.2023 - 10.2024
- Successfully managed social media accounts for high-profile brands such as Antara and Hathi, driving engagement and increasing brand visibility
- Conducted quality checks for designs, copies, and media plans, ensuring adherence to brand guidelines and delivering high-quality content to clients
- Provided exceptional client servicing and communication, building strong relationships and effectively addressing client needs and concerns
- Developed and executed strategic campaigns, resulting in increased brand awareness and customer acquisition
- Implemented effective online reputation management strategies, monitoring and responding to customer feedback and reviews to maintain a positive brand image
Brand Executive
Rasta
03.2022 - 02.2023
- Coordinated on-ground shoots and influencer activities, ensuring seamless execution and maximum impact for marketing campaigns
- Played a key role in the re-branding of the Hathi brand, developing new brand guidelines and successfully implementing them across various marketing channels
- Maintained consistent formatting and tense usage throughout the work-history section, enhancing readability and professionalism
- Proofread all official communications and materials to ensure accuracy and error-free presentation
Management Associate
MSL India
06.2021 - 11.2021
- Played a key role in managing public relations for Usha International and LIXIL (APAC), effectively promoting brand awareness and enhancing media presence
- Authored and distributed press releases, press notes, and media briefs, ensuring accurate and timely communication of company updates and initiatives
- Monitored and provided daily coverage updates, tracking media mentions and analyzing media sentiment to gauge the impact of PR efforts
- Developed and pitched compelling story ideas to media outlets, resulting in increased media coverage and positive brand exposure
- Cultivated strong relationships with media representatives, fostering positive media relations and maximizing opportunities for media coverage
Education
Master of Science - Advanced Marketing Management
Lancaster University
Lancaster10-2025
Post Graduate Diploma - Public Relations and Corporate Communications
Xavier Institute of Communications
Mumbai02.2023
BA Programme - Economics and Human Resource Management
University of Delhi
01.2020
Skills
- Client Servicing
- Copywriting
- Creative Thinking
- Problem-Solving
- Critical Thinking
- Team Player
- Trendsetting
- Proactive
Timeline
Freelancer
Brand Rebellion Outlaws
10.2023 - 07.2024
Senior Account Executive
ArtE Media Tech
04.2023 - 10.2024
Brand Executive
Rasta
03.2022 - 02.2023
Management Associate
MSL India
06.2021 - 11.2021
BA Programme - Economics and Human Resource Management
University of Delhi
Master of Science - Advanced Marketing Management
Lancaster University
Post Graduate Diploma - Public Relations and Corporate Communications
Xavier Institute of Communications
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