Asmaa Sayed Ahmed Hamed Sayed

• Manage a Book of SMB advertisers, driving revenue growth, campaign performance, and account scaling
• Delivered data-led, scalable account strategies in a high-volume environment, consistently meeting and exceeding revenue targets
• Built strong client relationships and used insights to optimise campaigns using Full Funnel approach improving key metrics (ROAS, CPA, conversions)
• Officially launched the Egyptian market, managing a portfolio of SMB advertisers to drive revenue growth, campaign performance, and account scaling
• Hosted a strategic roundtable in Cairo to have a better understanding on the market and its economy, engage, lead conversations and help businesses grow through insights and experience.

Cross-Functional – Marketing & Partnerships Achievements:

• Led the Ramadan video series and delivered an in-person presentation at a Ramadan 2026 event in Riyadh, sharing platform insights and best practices
• Launched an Affiliate x Ramadan initiative, including a 5-part email series with insights, resources, webinars, and case studies to drive partner engagement.
• Supported expansion of the affiliate programme by recruiting and onboarding new partners
• Delivered strong results: generated $169K+ in revenue and 647 new customer acquisitions

• Develop and implement various client engagement strategies in the region, with a primary focus on KSA and UAE, to drive lead activation.
• Collaborate internally with sales teams to successfully deliver engagements.
• Plan, manage logistics, and execute the Ramadan live event in both the UAE and KSA in 2024.
• Activate and nurture strategic affiliate partners to drive both volume and quality SMBs to TTAM, ensuring alignment with market-specific vertical needs.
• Foster relationships with key affiliates to ensure mutual growth and meet the evolving market demands.
• Focus on existing high-potential affiliate partners according to the Ideal Partner Profile (IPP), ensuring their sustainable growth and facilitating their transition to higher tiers within the partnership program.
• Develop tailored strategies to amplify the performance of these partners.

• Market Assessment & Stakeholder Alignment: Conduct market assessments, define strategic priorities, and align with key regional stakeholders to identify opportunities and refine plans.
• Partner Sourcing & Selection: Develop and maintain an extensive list of potential partners, define criteria for partner sourcing, and engage stakeholders for partner suggestions.
• Partner Engagement & Relationship Management: Organize discovery calls, build strategic partnerships, negotiate contract terms, and ensure smooth execution of joint partner plans (JPP).
• Tracking & Reporting: Regularly update trackers for partners, events, and SBE trading, and conduct business reviews to monitor lead generation, activations, and revenue.
• Program Delivery & Lead Management: Deliver partner lead programs through engagements like workshops and webinars, manage lead capture and sharing processes, and ensure GDPR compliance.
• Delivered over 55 events, webinars, and nurture programs to drive awareness in the market.

• Drive new customer acquisitions for Microsoft Cloud by maximizing up-sell and cross-sell opportunities in collaboration with Sales Agents, Solution Specialists, Territory Channel Managers, and channel partners.
• Gather feedback on the most active channel partners and communicate insights to the business.
• Monitor the hand-off pipeline, collect feedback, and provide updates to stakeholders on deal closure, supporting the execution of close plans.
• Conduct weekly meetings with Account Managers to review their pipeline and identify potential opportunities.

• Demand generation for Oracle Products.
• Handling inbound requests coming from live chats, inbound calls and emails, covering all products (PaaS, SaaS, IaaS, On-premises and Hardware)
• Generating demand from outbound prospecting as a result of sales initiatives, sales programs campaigns & partner campaigns.
• Analyzing customer needs in terms of current business obstacles, identifying projects and scoping potential Oracle solutions.
• Using a variety of tools including but not limited to social media, internet, web-based tools & outbound calling.
• Identify new business opportunities for Oracle’s product offering through engagement with multiple levels of the client organization and proactively endorsing Oracle’s solution relevant to their business challenges.
• Creating a business pipeline meeting an agreed quota of business opportunities. Opportunity creation should consistently meet or exceed target.
• Contributing individually to the team targets, achieving a high level of client satisfaction and quality lead generation.

• Demand generation for Oracle Products.
• Generating demand from outbound prospecting as a result of sales initiatives, sales programs campaigns & partner campaigns.
• Analyzing customer needs in terms of current business obstacles, identifying projects and scoping potential Oracle solutions.
• Using a variety of tools including but not limited to social media, internet, web-based tools & outbound calling.
• Identify new business opportunities for Oracle’s product offering through engagement with multiple levels of the client organization and proactively endorsing Oracle’s solution relevant to their business challenges.
• Creating a business pipeline meeting an agreed quota of business opportunities. Opportunity creation should consistently meet or exceed target.
• Contributing individually to the team targets, achieving a high level of client satisfaction and quality lead generation.

• Oversee Oracle partner and proprietary events (PaaS, SaaS, and IaaS) across the Middle East and Africa.
• Coordinate with the agency responsible for event management, including booking venues, coordinating suppliers, producing banners, making follow-up calls for demand generation events, and printing agendas and feedback forms.
• Design event invitations, agendas, and feedback forms.
• Invite partners to engagement events and customers to demand generation events.
• Calculate event ROI on a quarterly basis.
• Ensure the team’s events meet Proof of Performance (POP) requirements for audit purposes.
• Develop and support both short- and long-term marketing strategies. Invite the partners for Engagement events and customers for demand generation events.

• Manage any procurement activity including RFQ’s (Request for Quotations).
• Issue Purchase Orders using Oracle applications.
• Searching for new suppliers.
• Interact with the suppliers on a day-to-day basis.
• Negotiate prices.
• Track orders status.
• Attended an Intel and an HP event regarding their new products and technologies.

• Helpdesk, first line support; Troubleshoot technical issues in which the users are facing over the phone and by using a remote tool and CRM for opening tickets.
• A member of the communication team; we market the IT services, information and advises to all the OCI users by sending emails, newsletters and flyers.
• Email Help-desk team members the weekly meeting minutes.

• Offshore accounts recruiter: Interview candidates over the phone then ask qualified candidates to come for a face-to-face interview.
• Use methods to widen the hiring process as to reach the target and exceed it like Headhunting, online recruitment, spread the word messages, refer a friend program and use an indirect way of marketing by presenting the company, accounts and benefits.
• English instructor for candidates with minor grammatical and pronunciation mistakes as to qualify them enough to get accepted for the offshore accounts.

• As I always exceeded the target and was 2nd best candidate for a trainer vacancy that I applied for, I was nominated by my manger to be a trainer for 3 months as to learn presentation and technical skills.

• Troubleshoot the technical issues that the customer is facing through the phone
• Managed customer satisfaction surveys by contacting customers to gather feedback on the service provided and reporting any escalations.