Asma Azam Mirza

Supporting the Sales Teams, Business Units, Customers and Partners through the setup and pricing of software and appliance products Enterprise Platform. Includes working with product teams and pricing strategy representatives to identify the best way to structure products, maintain and update product structure and pricing and ensuring compliance with corporate and business policies. Ensures deadlines are met and day-to-day functions of programs and related projects take place as required.

Other responsibilities include leading or participating in the development of new capabilities and process improvement initiatives related to product setup and pricing. Interacts with company’s management, stakeholders, and operational teams to drive process efficiency and effectiveness to achieve metric targets across company’s operations organization.

• Manage the product and pricing setup for software and appliance products through day-to-day follow up on project/program roadmaps. Ensures the deadlines are met and day-to-day functions of programs and related projects take place as required.
• Work with product management, customer support, sales, contract operations, revenue recognition and finance stakeholders as part of program managing the product and pricing setup activities.
• Ability to apply intermediate level of subject matter knowledge to solve a variety of common business issues. Works on problems/projects of complex scope. Exercises independent judgment within defined practices and procedures to determine appropriate action.

• As a Financial analyst, the primary responsibility is to follow the set procedures to approve the special pricing, liaise with multiple stake holders to get the relevant information and also to maintain comprehensive reports regarding the same. Timeliness and accuracy are the key success criteria.
• Review and analyze gross margins for standard pricing requests.
• Develop Pricing Strategies, Identify Target Markets, look for vital pricing related developments and plans.
• Recommend the competent discounts to achieve the healthier profits.
• Engage with Sales managers and finance controllers in seeking sufficient justification and additional details relating to the quote.
• Track and obtain all required approvals in line to compliance requirements.
• Perform pricing modelling/analysis for multiple configurations.
• Evaluating production costs to develop pricing strategies.
• Understanding the impact of pricing on profit margins.
• Developing and defining pricing structures.
• Coordinating sales, public relations, advertising, and marketing personnel to build pricing models.
• Understanding contract negotiations and bids as well as proposal development.
• Understand federal pricing regulations.
• Value Pricing — Optimizing Price Structure and Price Level.
• Understanding and quantifying value-to-customer.
• Measuring and understanding price elasticities — how volume is linked to price.
• Quantifying the customers’ willingness-to-pay.
• Tools and methodologies for value measurement and price optimization (i.e., conjoint analysis, direct pricing questioning techniques, decision support modeling).
• Innovative pricing strategies (i.e., bundling, non—linear pricing, optimal promotional design).
• Deal Desk-Senior Global Pricing Analyst at Juniper Networks, Special pricing controller for EMEA region. Product & Service (Pricing & Negotiation) GBS.

• Understanding Dell Products, Pricing, Discount Policy and providing config recommendations and support decisions for pricing strategies to the sales team to improve profitability and drive top-line attainment.
• Pricing & Commercial decision making and deal structuring.
• Project Financial Management or Financial Management of large Strategic Outsourcing Services Contracts.
• Work with business and other functions as needed on process implementation planning including process implementation, training; and metric gathering.
• Report to the Head of Bid Management and work with other key stake holders (RFP Center Leader, Global Sales/ Production/ Service/ Implementation leaders) in getting inputs in managing RFI/RFP and Bid Management.
• Working closely with vertical BDMs, AMs and Presales Team Pricing Model and Contracting.
• Must understand leveraged sales function and provide requisite support to BDMs and AMs from RSM.
• Works closely with Marketing and sales for supporting GTM plans and campaigns.
• Proven ability to handle bid/ solutions teams and creating high quality responses to medium and large size global RFI/RFP- predictable process, quality and outcomes.
• Ensures compliance in terms of pricing process and compliant bid with regards to risk management due diligence.
• Analyzing customer & component cost trends; Design, implement and maintain pricing infrastructure; Evaluate effectiveness of pricing strategies and modify pricing structures as needed.
• Responsible for monitoring and analyzing the business activities; Produce relevant Analysis Reports to provide business insights and make recommendations in pricing positioning, control mechanism, and process improvement.
• Operate autonomously and make business decision on own, unguided on day-to-day responsibilities; Provide recommendations to the business to ensure that decisions are in line with business financial goals.
• Work with Product Management to develop and implement product price strategies including segment strategies for the various markets and channels.
• Coordinate proposal development with the sales team and management.
• Monitor and update commercial price lists as needed.
• Validate sales quotations for accuracy and profitability.
• Establish a system of documentation, communication and review of internal and external comparative price data, including wins and losses due to price.
• Monitor, analyze, and report on monthly Price Realization (erosion) versus budget commitment on specific SPAs, quotes, market segments and/or customers.
• Monitor contract value, funding needs, and change orders in coordination with contract specialist and adjust budgets accordingly.
• Analyze market dynamics, pricing trends, market opportunities, operating and sales margins in order to develop reports, procedures and tools for pricing and quoting.
• Initiating the change order pricing requests, contract renewals & catalog pricing document.
• Take initiative in identifying and resolving issues around pricing and margins in terms of Audit compliant.
• Participating in projects to map existing processes; lead the definition/documentation of the to-be processes; define/document tool requirements, data changes, business rules, metrics, and training to achieve “to be “process.
• Won Pricing Excellence & Strong Business Partnership award in 2012-13
• Awarded for outstanding performance & lasting contribution 2014
• Excellence support award in 2015-2016

• Lenovo Centre of Excellence Team is a project that helps the sales Team to concentrate more on opportunity and initiates, directs & co-ordinates the tactical pricing programs to meet the business plan.
• Products of Lenovo Consumer Desktop and Notebook cost putting in place once placed the order with production unit.
• Responsible for formulating pricing approval matrix and ensure adherence to all pricing DOA’s.
• Validate offers for all Equipment & Component jobs as per the DOA of the business.
• Working closely with Plant Finance and FP&A Team to ensure efficiencies in product costing.
• Work closely with Transfer pricing team in different poles to ensure that the products have the correct transfer price and market maker flows to the business correctly.
• Function as an Internal Controls manager to ensure that all compliance with documentation is done for pricing approvals.
• Working on the cost of the products once PFV analysis done.
• Maintaining the Road Map of Distributor ageing stock.
• Support on the Special price as per requirement of the market to Distributors/ Business Partners.
• Preparing the Quarterly / monthly Business case of the products.
• Coordinating with production unit to get supply of the products on time.
• Audit Compliance ;
• Special Deal end use verification check.
• I2 cost verification on weekly basis.
• End to End closure of Customer Relation Management process.
• Weekly Interlock call with Distributors to get clear view of the business and working on support with concurrence with finance and product managers.
• Won Excellence support team member award in Oct’10
• National President Special award to team Dec’10
• Recognized to implement best practice sharing project for India operations.

• HP Pricing Team is a project that helps the sales Team to concentrate more on opportunity and initiates, directs & co-ordinates the tactical pricing programs to meet the business plan.
• Products include HP’s Desktops, Notebooks, Workstations, Care packs, thin clients, & other options.
• Big Deal Prioritization through interactions with Product Managers/Sales Managers/Retailers on the Deals.
• Initiate and develop pricing strategy in line with business objective which would help maximize company’s top line.
• Support Sales for large customer acquisition by developing customized pricing based on individual customer needs by keeping overall positive contribution.
• Approve deals depending upon the in-country delegation matrix based on the GM$ & GM%.
• Pricing tool, DART (Deal Analysis Response Tool) Analysis and Cost Validation.
• Analyze the deal by performing forward costing & Margin analysis.
• Tracking deals logged/cleared by Country Sales.
• Audit Compliances.
• Validate appropriâtes M Charge code usage.
• Enforce EUV (end user verification) checks.
• Validate T2 Contract Sign-off.
• Forex Risk Assessment.
• Margin recovery activities – planning, tracking & execution.
• Tracking and Analysis of Won /Lost deals to improve hit ratio.
• Standard Monthly/ Weekly reports of Bid approvals.
• Suggest modification and design the modified process (if required) to improve efficiency.
• Have transitioned the West India Pricing to Pune and have been able to meet the TAT.
• Have also prepared a sample pricing sheet to the SR which enables them to act quickly when on site with the customer negotiating the price.
• Standard Monthly/ Weekly reports of Bid approvals.
• Responsible for preparing and submitting MIS reports on time.

• Handling HP Onsite Project.
• Managing Region engineers, coordinators and assigning calls, arranging the spares, goods & their requirements.
• Working on South India daily, weekly and Monthly MIS reports.
• Follow up on allotted calls & have been able to meet TAT.
• Processing of transport bills & Vendor Invoices on Timely manner.
• A deep view on region Invoices, engineer claims and process for payments.
• Preparing quotation for Paid calls, raising invoices for the customers and follow up for bills payment.
• Providing Training to new joiners to the team.
• Handling petty cash & general accounts.
• Weekly documentation for monthly Audit purpose.
• Responsible to handle region escalations and follow up until customer satisfaction.