Asim Farooqui

• Generating a consistent pipeline of high-quality sales meetings for Practice Directors across multiple sectors including IT/Telecoms, Nuclear/Energy, and Transport.
• Engaging senior decision-makers at FTSE100 and Fortune 500 companies.
• Qualifying prospects by identifying key business challenges and needs using consultative questioning.

• Managing and nurturing a pipeline of leads from initial contact to acquisition, utilising CRM systems like Salesforce and Kraken to field both outbound and inbound enquiries
• Consistently exceeding monthly sales targets by hitting 130% plus, achieving Top Volume Sales in my first year at the company
• Achieving 136 5-star Trust Pilot reviews across Cuckoo and it's legacy brands, Swish and Giganet
• Undertaking daily reporting duties of key sales metrics

• Created engaging copy for external marketing collateral, including product brochures, web pages, and articles to support existing and new product launches
• Collaborated with internal stakeholders to shape briefs and provide creative direction for deliverables
• Supported the launch of iQ, the company’s first interactive online training platform for healthcare professionals
• Assisted with ad-hoc communications such as topical emailers to capitalise on market trend opportunities

• Managed client accounts, creating campaigns to drive sales and urgency, while optimising brand messaging to ensure the needs of each individual client were met
• Provided creative input to design team for campaign assets
• Regularly utilised Wordpress for website amendments
• Monitored and reported on digital performance using Google Ads metrics

• Re-optimised website content for the Warranty Direct brand website to enhance user engagement and drive traffic
• Supported various marketing campaigns across print and digital, creating compelling ads and slogans for publications like Top Gear Magazine, to writing scripts for radio adverts
• Utilised the in-house CRM system to identify customer trends and optimise marketing strategies
• Managed the company blog, newsletter, and PR pieces of copy
• Exposure to project management duties and Google Ads

• Responsible for producing a variety of written copy, mainly news articles and opinion pieces for their Football FanCast publication
• Ensuring articles were SEO optimised based on keyword metrics

• Leveraging IT solutions to key decision makers of businesses to generate leads for tech companies like Cisco and drive their sales output