Ashwaaq Mohamud

MSc Digital Marketing graduate with a background in psychology, combining creative and analytical skills to develop audience-focused marketing strategies. Skilled in social media, content creation, and data analysis, with the ability to turn insights into engaging campaigns. A confident communicator who thrives in collaborative environments.

SNE Studios – Social Media & Marketing Project

• Led social media growth across LinkedIn and Instagram, increasing followers from 28 to 98 on LinkedIn and by 100 on Instagram over 2 months.
• Supported promotion of a documentary screening at Manchester Factory via social media, contributing to a sold-out audience of 1,200 attendees and strengthening event visibility.
• Developed campaign concepts for student film projects, focusing on audience engagement and creative direction.

Co-op Live – Student Membership Campaign (University Project)

• Developed a targeted campaign to increase student engagement using audience research and insight.
• Created campaign concepts and presented ideas at a university event to senior representatives.
• Achieved 80% with strong feedback for creativity and insight.

CHEP & UPP B2B – Supply Chain Marketing Strategy (University Project)

• Produced a full strategic marketing report including SWOT analysis, market research, and audience insights.
• Developed a 4-quarter campaign strategy and presented findings to stakeholders from CHEP and UPP B2B.
• Achieved 76% and received the highest grade within my project group.

Children Residential Care Worker                            | 04/2025 – Current

Social Care Services Clayton LTD- Manchester, UK 

• Assisted children and teens with diverse needs, including non-verbal, using creative communication methods.
• Managed challenging situations calmly and empathetically, maintaining a safe, supportive environment.
• Collaborated with schools, healthcare, and support services to deliver tailored care.
• Maintained accurate records and reports, demonstrating strong organisational and communication skills.

Client Support Specialist  | 12/2023 – 09/2024

Capita - London, UK

• Handled high-volume client queries, delivering clear, tailored guidance to enhance overall customer experience
• Managed multiple systems (CRM and internal platforms) to track customer interactions, analyse information, and ensure efficient case handling
• Collaborated with internal teams to resolve issues and improve service delivery
• Maintained accurate records to support reporting and operational insights

Key Achievements:

• Achieved 100% customer satisfaction on multiple occasions while consistently meeting KPIs

Customer Service Executive | 12/2022 – 06/2023
Concentrix - Manchester , UK

• Engaged customers in a fast-paced environment, building rapport through clear and empathetic communication
• Identified customer needs and recommended upgraded BT Group broadband packages, generating ~30 sales through targeted upselling
• Handled objections and resolved issues efficiently while maintaining accurate customer records

Key Achievements:

• Consistently met KPIs for sales, quality, and response time

Online Support and Social Media Assistant | 04/2022 – 08/2022

Cancer Research UK - London, UK 

• Supported social media activity, assisting with content and engaging with audiences.
• Responded to participant queries and managed accounts, ensuring a smooth experience.
• Assisted with setting up and updating fundraising pages. Tracked performance and shared insights with the team.

Key Achievement

• Achieved 90%+ participant satisfaction while increasing social media engagement by 25%, reaching 1,000+ additional users through consistent digital support.

Outreach and Widening Participation Intern   | 01-2021 – 09/2021

University of Salford - Manchester, UK

• Delivered presentations and mentoring to 50+ students, receiving positive feedback.
• Led recruitment for the Senior Student Ambassador programmes.
• Created promotional content (online materials and leaflets) to encourage school participation.
• Supported summer school planning and activities to boost engagement

Key Achievements:

• Increased summer school participation through targeted promotion and engaging activities.

• Google Analytics 4 (GA4) Essential Training
• Content Marketing and SEO Skills
• Strategic Content Marketing: Attract, Engage and Retain
• Strategies for Creating Viral Short-Form Content
• Social Media Marketing Foundations
• Content Marketing Foundations

Running, travelling, content creation, and reading.