Ashutosh Terni
Glasgow
Summary
Results-driven retail marketing professional with 3+ years' experience driving retail campaigns, partnerships, and sales growth for major Telecom brands. Increased retail sales 30%+ through strategic promotions and digital engagement. Passionate about elevating the retail customer experience and driving footfall, engagement, and conversion both in-store and online.
Overview
6
6
years of professional experience
Work history
Barclays UK
Specialist Advisor - Business Onboarding
Glasgow, Scotland
05.2024 - Current
- Tracked metrics with FullServe & Salesforce spreadsheets and modelled data for B2B clients for business account opening
- Conducted comprehensive risk assessments on business accounts, identifying and mitigating potential threats with a high accuracy rate, ensuring cases were right the first time.
- Streamlined workflows and automated routine tasks, leading to a 30% increase in operational efficiency.
- Developed and implemented strategic plans that supported the sustainability of vulnerable businesses and enhanced overall business performance.
- Recognized best-performing colleagues, promoting a culture of excellence and motivation within the team.
- Recognized by Vice President for exemplary engagement practices and fostering strong team collaboration.
Area Manager - Marketing Planning
Bharti Airtel Ltd.
Pune
01.2021 - 08.2022
- Orchestrated the deployment of Fiber Optics Solutions (FTTH) in residential and commercial Projects, collaborating with cross functional team for faster roll out
- Took charge of negotiating contracts, ensuring they met the specific needs of all parties involved
- Collaborating with legal teams, I obtained necessary approvals, demonstrating meticulous attention to detail
- Created and presented future City Fiber Planning roadmap for laying Fiber Optics Solutions (FTTH), utilizing Google Earth to visualize and map the strategic expansion plan, showcasing the potential growth opportunities, and effectively communicating the vision to the CEO and Vertical Head
- Executed omni-channel retail marketing campaigns, increasing brand loyalty and sales 30%
- Converted sites to fiber broadband, driving retail efficiency and minimizing downtime
- Strengthened 60+ retail B2B contracts through aligning partner needs with our capabilities
- Acquired 500+ retail projects through marketing and pre-sales planning
- Successful acquisition of 0.5 Million Homes across the city; resulted 30% growth in Broadband sales
- Spearheaded comprehensive marketing, pre-sales, strategic planning, channel partner expansion and business development initiatives with the real estate and hospitality industry for the telecom products
- I coordinated canopy activities to create a strong brand presence and drive customer engagement, contributing to increased customer loyalty and sales growth.
Enterprise Sales Officer (B2B)
Reliance Jio Ltd
Pune
01.2021 - 05.2021
- Led Sales and marketing function with 25 Executives for business development of B2B Business in Pune
- Initiatives to create robust Sales Funnel of >250 corporate and MSME accounts in Pune market
- Negotiated and closed major contracts with >50 key Accounts and MSME resulted in 35% increase in annual revenue
- Developed and maintained a customer relationship management, resulting in 20% growth through repetitive business from existing customers
- Managing Lead data base, tracking progress of leads; resulted 50% conversion of quantify leads into Sales
- Devise lead generation, GTM activities, marketing campaigns, and presentations, resulted in a 20% increase in B2B Sales
- Successfully achieved to penetrate 3.5 Lacs business of PRI ILL, P2P products through cross sales in existing customers.
Management Trainee - Contract Acquisition
Tata Sky Broadband (DSP Corporate)
Pune
01.2019 - 12.2020
- Conducted market research, analysed customer preferences and market trends, and identified potential target segments
- Assessed the potential of the FTTH business, evaluated customer demand, and uncovered untapped opportunities
- Actively identified business growth opportunities, analysed customer needs, and recommended innovative solutions
- Collaborated with cross-functional teams for business development, including coordinating marketing campaigns and assisting in customer onboarding.
Education
MSc Marketing -
University of Strathclyde
Glasgow, Scotland 09/2022 - 09/2023
Bachelor of Science - Computer Applications
Sinhgad College of Scienece
07/2015 - 08/2020
Skills
- Retail Marketing Campaigns
- Print & Digital Production
- Sales Enablement Programs
- Partnership Management
- Market Research & Analysis
- Digital Asset Management
- Vendor & Agency Management
- Budgeting & Resource Planning
Languages
English Native speaker
Native
Hindi Native speaker
Native
Marathi Native speaker
Native
Timeline
Barclays UK
Specialist Advisor - Business Onboarding
05.2024 - Current
Area Manager - Marketing Planning
Bharti Airtel Ltd.
01.2021 - 08.2022
Enterprise Sales Officer (B2B)
Reliance Jio Ltd
01.2021 - 05.2021
Management Trainee - Contract Acquisition
Tata Sky Broadband (DSP Corporate)
01.2019 - 12.2020
MSc Marketing -
University of Strathclyde
09/2022 - 09/2023
Bachelor of Science - Computer Applications
Sinhgad College of Scienece
07/2015 - 08/2020
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