Ashton Curtis

Promoted from Account Manager to Senior Account Manager, taking on greater responsibility for a portfolio of key accounts. Consistently drove KPIs, strengthened relationships with clients and high-profile external brands, and focused on growth, retention, and reducing churn.

In this senior role, I spearheaded a major project with Mitchells & Butlers (MAB), driving the expansion of a high-value partnership. I also assumed leadership responsibilities within the Account Management team, mentoring colleagues and fostering their professional growth. Excelled by combining strategic oversight with hands-on leadership, delivering tangible results and lasting impact.

Own and manage a portfolio of 60+ strategic partner accounts across kitchens, hotels, and national pub chains, with full accountability for performance, revenue growth, and long-term partner success. Drive nationwide scaling initiatives through cross-functional collaboration, data-led decision-making, and high-impact partner relationships.

Key Achievements & Impact:

• Doubled total estate GSV, delivering sustained revenue growth through the creation and execution of strategic partnership and expansion plans.
• Led the nationwide launch of Wingfest All Stars as a Deliveroo-exclusive brand, generating £100k in revenue within eight weeks while maintaining a 4.6 live Deliveroo rating.
• Established a trusted, senior-level partnership with the Wingfest founder, leading weekly strategic reviews focused on growth, performance optimisation, and long-term brand expansion.
• Drove measurable improvements in partner KPIs through rigorous performance analysis, structured account reviews, and targeted growth initiatives.
• Built and managed strategic relationships with global brands including Ben & Jerry’s, Heinz, and PepsiCo, delivering high-performing campaigns that increased sales, customer engagement, and brand visibility.
• Led partner retraining and brand optimisation initiatives, combining remote and on-site delivery to ensure consistent operational excellence at scale.
• Expanded brand adoption across the entire partner estate, acting as the primary owner for KPI delivery, performance optimisation, and end-to-end account management.

As a Field Account Executive, I worked closely with restaurants to identify opportunities for business growth by leveraging data on customers, menu performance, and service staff. Maintained deep industry knowledge, including marketplace trends and competitor positioning, to provide tailored solutions. Managed the full sales cycle each month, from lead generation and product demonstrations to negotiating and closing deals. Key achievements include securing high-profile clients, such as Smith & Wollensky and Camino Restaurant Group, through a proactive, in-person cold-sales approach.

Job Role:

• Developed deep expertise in the industry, product, and client operations to provide tailored solutions to restaurateurs.
• Managed the full sales cycle, including lead generation, client meetings, value proposition creation, deal structuring, contract negotiation, and deal closure.
• Consistently achieved or exceeded sales quotas through proactive pipeline management and targeted outreach.
• Conducted discovery calls and on-site visits to identify business challenges and recommend actionable solutions.
• Delivered in-person and online product demonstrations to showcase Lightspeed capabilities to restaurateurs.
• Maintained accurate and up-to-date records within the Lightspeed CRM, ensuring seamless sales tracking and reporting.
• Processed sales quotes and orders with precision, supporting smooth transactions and client satisfaction.
• Focused on 100% net new business within the assigned territory, spending the majority of each week in the field.

As a Account Manager at Wi-Q, I focused on managing high-profile QSR accounts, including global brands such as Shake Shack and Vapiano, driving partner growth, optimising performance, and delivering long-term business success.

Job Role:

• Drive client success as the primary contact for high-profile QSR accounts, building and maintaining strong, long-term relationships.
• Tailor solutions to meet client needs, maximise utilisation of wi-Q products, and deliver measurable business value.
• Excel in upselling and cross-selling, driving revenue growth and enhancing client ROI.
• Manage contract renewals and negotiations, fostering strategic partnerships.
• Collaborate across departments to deliver exceptional client service and adapt solutions to evolving needs.
• Act as a client advocate, aligning expectations with company objectives and resolving issues proactively.
• Strategically develop and execute account plans to achieve client goals and revenue targets.
• Monitor account performance, delivering insights and recommendations for continuous improvement.
• Identify and close growth opportunities within key accounts, maximising client success and company impact.

Promoted to Training and Engagement Specialist within four months, leading venue onboarding, driving full adoption of the Serve product, and training teams on best practices to maximise success with Mr Yum.

Job Role

• Delivered comprehensive staff training across multiple venues, both remotely and on-site, including tailored super-user sessions for management teams.
• Designed and managed incentive programs to drive product adoption and engagement among staff.
• Monitored customer utilisation of products, providing proactive recommendations to enhance uptake and operational effectiveness.
• Supported venues during their critical launch period, ensuring smooth operations and a strong start for new sites.

The Venue Success main responsibility is to implement Mr Yum to a high standard, and ensuring our venues and their customers are actively engaged with the product. As a Venue Success Associate, I was responsible for onboarding new venue partners while working closely with the integrations and menu maker team to onboard new venues to Mr Yum.

Job Role

• Led venue onboarding as a key customer-facing team member, collaborating closely with Integration Specialists and Menu Makers to ensure smooth launches.
• Executed strategic sprints to drive portfolio growth, focusing on marketing initiatives and operational improvements.
• Acted as the primary escalation point for venue contacts, resolving technical issues and ensuring seamless integration with marketing solutions.
• Streamlined operational workflows to accelerate onboarding timelines while maintaining exceptional service standards for venue partners.

As a House Manager / Assistant Manager – The Breakfast Club I supported the General Manager in leading and developing the team to deliver exceptional guest experiences. Leveraged passion and leadership to motivate staff, mentor individuals, and ensure high performance across all Front of House & Back of House operations.

Job Role:

• Delivered exceptional customer experiences while maintaining the highest standards of food and drink quality. Trained and mentored team members to consistently uphold these standards.
• Supported the General Manager in using Basecamp to coordinate team communication and cross-department collaboration, driving operational efficiency.
• Actively exceeded financial targets set by Head Office through careful monitoring of sales, wages, and food costs.
• Attended weekly management meetings to review P&L, wage percentages, and food costs, providing insights and recommendations for improvement.
• Identified and implemented cost-efficient solutions to optimise café operations and improve profitability.
• Created and managed smart rotas, adjusting proactively for events, seasonal fluctuations, and business needs.
• Collaborated with floor and kitchen teams to manage stock, control costs, and beat Cost of Goods targets through accurate counting, reporting, and day-to-day operational controls.

Led the successful launch of a brand-new Dodo Pub location, which has since become one of the chain’s top-performing sites, overseeing all aspects of the opening from design and construction to staffing and operations.

Job Role:

• Played a key role in launching a new pub, contributing to final design decisions and overseeing construction with the Ops team to ensure all project deadlines were met.
• Led recruitment and onboarding of a 20-person team across Front of House and Back of House, ensuring the right talent for a high-performing operation.
• Delivered comprehensive training programs, including Front of House service standards (Dodo Steps of Service) and Bar Training, to prepare staff for a seamless launch.
• Supported the General Manager during the critical opening period, assisting with operational management, team leadership, and day-to-day performance.