Ashlie Bishop
Wrea Green,LAN
Summary
Proactive Marketing Director proficient in leading both traditional and digital marketing campaigns. Highly effective at developing pricing structures, channel partnerships and promotion strategies.
Overview
15
15
years of professional experience
14
14
years of post-secondary education
Work history
Marketing director
Ashlie Jayne Coaching
02.2020 - Current
- Produce digital marketing strategies for multiple client's which improved ROI and attracted client's
- Produce content strategies that converted over 87% of client's
- Produce and execute marketing plans to improve ROI
- Produce above and below the line marketing campaigns which exceed client goals
- Manage, produce and execute social media for clients including advertising such as Facebook ads
- Reviewing results and analysis on a weekly basis to ensure an improvement plan is in place to ensure clients' targets are met
- Produced audits for SEO
- Created and improved sales funnels
- CRM creation using multiple platforms including Kajabi, Kartra, FEA create
- Launch strategies
- Lead generation including lead magnet and sales funnel
- Email marketing
- Podcast creation and editing
- Companies such as Co-op, Manchester Utd, iLash UK, Mum & You
Head Coach
Working Knowledge
04.2022 - 01.2024
- Responsible for 4 x senior coaches
- Monitor, shadow and advise on the development of coaches according to best practice
- Conduct monthly reports to monitor apprentices' development
- Conduct monthly review meetings with senior managers to coach them on business growth
- Review marketing assignments and advise on portfolios ahead of gateway
Trainer and Coach
Working Knowledge
08.2021 - 01.2024
- Conduct monthly one-to-one coaching sessions with business owners and apprentices
- Conduct weekly webinars to apprentices including Social Media, Email Marketing, SEO, Coding
- Conduct monthly reports to monitor apprentices' development
- Review marketing assignments and advise on portfolios ahead of gateway.
- Produce lesson plans and create 12 month training plan for managers and apprentices
- Delivered trainings on SEO, PPC, social media, marketing strategy, coding, website design and branding
- Created PDP reports for each apprentice
Assessor
BCS
01.2022 - 05.2023
- Responsible for assessing Digital Marketing Apprentices
- Conducts interviews for Apprentices and gives final grading
- Ensures competencies are met upon grading Apprentices
- Review a variety of Apprentices evidence including portfolio, employer reference and Synoptic Project
- Produce detailed assessment grading report.
Brand & Campaign Director
The Co-operative
03.2017 - 02.2020
- Responsible for managing multiple, high profile above the line and direct response marketing campaigns (Direct response TV, Video on demand, national radio, outdoor, press, digital) for the Co-op brand
- Managed multiple million pound budget across the campaign, strategy, PR and digital team ensuring commerciality and return on investment
- Responsible for the brand guidelines and legal champion for all departments
- Manage key relationships with strategic, creative and media agencies, senior leadership and internal teams
- Led and developed a team of Assistant Campaign Managers
- Produced the overall strategy for 2017 & 2018 for the marketing department
- Responsible for the media and marketing plan
- Responsible for the ways of working within the marketing department to ensure alignment and consistency
- Responsible for planning and insight management to ensure a much more targeted approach for activity.
Assistant Campaign Manager
The Co-operative Food
03.2015 - 03.2017
- Assisting in multiple campaigns from concept to execution
- Developed creative executions across multiple channels including TV, video on demand, digital, experiential, PR and internal communications
- Working collaboratively with agencies to produce above the line media and project plans
- Developed new processes to improve relationships across multiple business units
- Produced campaign briefs to ensure clarity is maintained on the overall campaign strategy and objectives
- Managed key relationships with multiple agencies to deliver successful campaigns.
Account Manager
K2L Marketing
01.2014 - 02.2015
- Managed multiple projects across a wide range of clients
- Produced detailed marketing and project plans in line with clients' budget
- Managed a team of 10 within the Account Management department
- Analysed weekly and monthly digital reports to develop and improve online activity
- Managed email activity using Mailchimp including test and learn strategies with content
- Produced two campaigns that were award winning (The Drum and Prolific North)
- Updated clients' website including HTML
- Developed integrated marketing strategies for customer acquisition and retention and exceeded revenue and targets.
Media Planning Manager, Client Services
Carat Media
03.2013 - 01.2014
- Responsible for 8 large retail clients including Manchester United and Barret Homes
- Working with the client and the account team to understand the client's business objectives and advertising strategy
- Liaising with the creative agency team, clients and consumers to develop digital media strategies
- Worked collaboratively with the digital team on PPC and SEO
- Making decisions on the best form of media for specific clients and campaigns
- Undertaking research and analyzing data using specialist industry resources
- Identifying target audiences and analyzing their characteristics, behavior, and media habits
- Presenting proposals, including cost schedules, to clients.
Assistant Store Manager
New Look
12.2010 - 03.2013
- Managing a team of 25 employees
- Inspiring the team to be the best they can be and maximizing potential
- Doing what it takes to drive store performance, using the tools that were provided to maximize sales and minimize loss
- Running the store single-handedly 2 days a week.
Internal Marketing & Communications Co-ordinator
Hewlett Packard
07.2011 - 08.2012
- Developed and contributed to the global communications strategy
- Project leader of a staff fundraising event across 30 Hewlett Packard UK offices
- Production of media plan for national and local campaigns
- Produced internal marketing comms on behalf of the CEO to keep colleagues informed
- Event managed a conference overseas for the global sales team
- Managed the EMEA marketing budgeting.
Account Manager
Shoppertainment Management Ltd
06.2009 - 06.2011
- Managed 6 clients including The Trafford Centre and Houndshill shopping centre
- Hosted meetings with tenants within the shopping centres to produce effective marketing strategies
- Production of annual strategic marketing plans for clients
- Purchasing and placing adverts in local and national media such as radio stations and publications
- Putting together marketing proposals to an agreed budget
- Liaising with 3 parties including creative and media agencies
- Organizing photo shoots for marketing collateral such as brochures, websites, and events
- Project managed a charity ball and a fashion show at the Trafford Centre.
Education
NLP Practitioner -
06.2022 - 04.2023
Diploma of Higher Education - Trainer
Next gen learning
10.2020 - 01.2021
Professional Diploma in Marketing - undefined
Chartered Institute of Marketing
01.2014 - 04.2015
BA in Marketing Management - undefined
Manchester Metropolitan University
01.2008 - 04.2013
AS Level in Media - undefined
Hopwood Hall College
01.2007 - 04.2008
GCSE's in Maths and English - undefined
North Chadderton School
01.2000 - 04.2005
Skills
- Marketing strategy
- Digital marketing
- Trainer
- Identifies areas for growth
Timeline
NLP Practitioner -
06.2022 - 04.2023
Head Coach
Working Knowledge
04.2022 - 01.2024
Assessor
BCS
01.2022 - 05.2023
Trainer and Coach
Working Knowledge
08.2021 - 01.2024
Diploma of Higher Education - Trainer
Next gen learning
10.2020 - 01.2021
Marketing director
Ashlie Jayne Coaching
02.2020 - Current
Brand & Campaign Director
The Co-operative
03.2017 - 02.2020
Assistant Campaign Manager
The Co-operative Food
03.2015 - 03.2017
Account Manager
K2L Marketing
01.2014 - 02.2015
Professional Diploma in Marketing - undefined
Chartered Institute of Marketing
01.2014 - 04.2015
Media Planning Manager, Client Services
Carat Media
03.2013 - 01.2014
Internal Marketing & Communications Co-ordinator
Hewlett Packard
07.2011 - 08.2012
Assistant Store Manager
New Look
12.2010 - 03.2013
Account Manager
Shoppertainment Management Ltd
06.2009 - 06.2011
BA in Marketing Management - undefined
Manchester Metropolitan University
01.2008 - 04.2013
AS Level in Media - undefined
Hopwood Hall College
01.2007 - 04.2008
GCSE's in Maths and English - undefined
North Chadderton School
01.2000 - 04.2005
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