Ashley Stevens
Swindon
Summary
Dynamic marketing professional with expertise in social media platforms, website traffic growth, and creative ideation. Proven track record in brand awareness enhancement and email marketing, complemented by proficiency in PPC campaign handling and Google Analytics. Skilled in CRM management and email marketing automation, with advanced Excel capabilities. Career goals include leveraging digital marketing skills to drive innovative strategies and measurable results.
Overview
6
6
years of professional experience
8
8
years of post-secondary education
Work history
Marketing Manager
Loop Software
Cheltenham
03.2023 - 12.2025
- Developed and executed multi-channel digital campaigns to deliver brand and lead generation goals.
- Produced targeted content across social media, blogs, email, and digital platforms.
- Maintained and grew online presence through an optimised website and social activity.
- Implemented SEO/SEM best practices and used analytics to refine strategy.
- Managed social communities, monitored trends, and adapted content plans.
- Supported the sales team with streamlined processes and led on key events.
- Drove qualified lead generation and optimised conversion funnels using data and A/B testing.
Marketing Executive (FTC)
Wildfowl & Wetlands Trust (WWT)
Slimbridge
07.2023 - 02.2024
- Supported delivery of the National Visitor Marketing strategy across multiple sites.
- Coordinated communications with centre marketing teams and ensured brand consistency.
- Built relationships with external partners to support visitor and income targets.
- Managed central budgets and measured ROI across campaigns.
- Worked with agencies and internal content teams to deliver high-quality creative aligned to the brand.
- Supported promotions, sales monitoring, insight evaluation, and development of supporter journeys.
Marketing Executive
Runners Need
Kemble
10.2022 - 03.2023
- Planned, created, and scheduled content across all social channels.
- Designed print and digital marketing materials and managed production.
- Delivered brand campaigns including 12 Days of Christmas, Recycle My Run, and seasonal launches.
- Managed influencer activity, PR agency relationships, and partnership campaigns.
- Led local marketing activity, store event promotion, and ambassador product allocation.
- Conducted competitor research and presented insights to senior leaders.
Social Media Lead
Endsleigh Insurance
Cheltenham
12.2021 - 09.2022
- Owned the delivery of all social media content aligned with business objectives.
- Developed platform strategies, analysed trends, and competitor activity.
- Delivered creative assets and supported wider marketing content, including blogs and FAQs.
Accommodation Partnership Manager
Endsleigh Insurance
Cheltenham
03.2020 - 12.2021
- Led partner integration and year-round campaigns, driving student engagement and brand visibility.
- Managed communication performance and delivered bespoke content for partners.
- Supported service reviews, incentive schemes, and cross-team strategic projects.
Education
A Level - Public Services
Gloucestershire College
09.2003 - 05.2006
CIM Level 3 Certificate - Digital Marketing
Heart of Worcestershire College
09.2022 - 07.2023
GCSE’s - English and Maths
Humphry Davy School
09.1998 - 05.2003
Skills
- Social media platforms
- Website traffic growth
- Creative ideation
- Brand awareness
- Email marketing
- PPC campaign handling
- Google analytics
- Email marketing automation
- Proficient in Excel
- CRM Software proficiency
- CRM management
- AI Integration
Accomplishments
- Drove lead-to-sale conversion rate to 20.93%, yielding 63 new sales and generating £24,492 in new Monthly Recurring Revenue (MRR).
- Achieved 32% growth in email open rate (up to 48.60%) and 14% growth in CTR by enhancing content and segmentation.
- Grew social media presence by 1,996 followers, positioning LinkedIn as the key channel for quality lead generation.
- Executed high-impact campaigns, securing 19 sales and 14 client sign-ups, with top email campaigns achieving a 9.45% CTR.
- Generated £5,608 in direct revenue through the successful management and execution of client training workshops and roadshows.
Achievements
- Completed the London Marathon in 2014, 2016, 2019, 2020, and 2025.
- Finished the Berlin, New York, and Chicago Marathons for WellChild, raising over £15,000.
- Completed Race to the Stones 50km, finishing 6th in 2024; entered the 100km race for 2026.
Timeline
Marketing Executive (FTC)
Wildfowl & Wetlands Trust (WWT)
07.2023 - 02.2024
Marketing Manager
Loop Software
03.2023 - 12.2025
Marketing Executive
Runners Need
10.2022 - 03.2023
CIM Level 3 Certificate - Digital Marketing
Heart of Worcestershire College
09.2022 - 07.2023
Social Media Lead
Endsleigh Insurance
12.2021 - 09.2022
Accommodation Partnership Manager
Endsleigh Insurance
03.2020 - 12.2021
A Level - Public Services
Gloucestershire College
09.2003 - 05.2006
GCSE’s - English and Maths
Humphry Davy School
09.1998 - 05.2003