Summary
Overview
Work history
Education
Skills
Certification
Accomplishments
Affiliations
References
Timeline
Generic

Ashley Rookwood

United Kingdom,London

Summary

Strong work ethic with a diverse range of experience and skills enabling high levels of productivity. An independent and confident learner open minded with a positive attitude towards progress and development. Also a very capable leader and team member.

Takes on challenging new roles harnessing interpersonal skills, collaboration and problem-solving. Driven to deliver top-quality service and consistent results.

Hard-working with strong organisational skills. Achieves company goals through exceptional planning and prioritisation.

Overview

16
16
years of professional experience
8
8
years of post-secondary education
1
1
Certification

Work history

Founder/Chief Executive Officer at New Creations

Entrepreneur
London, United Kingdom
08.2020 - Current
  • Displayed energy and enthusiasm in fast-paced environment.
  • Used Microsoft Word and other software tools to create documents and clear communications.
  • Leveraged strategic networking to create new business opportunities.
  • Developed appropriate resources to meet needs of diverse audiences.
  • Used critical thinking to break down problems, evaluate solutions and make decisions.
  • Completed customer orders with speed and accuracy.
  • Applied positive customer service approach to increase satisfaction levels.
  • Delivered exceptional customer service by proactively listening to concerns and answering questions.
  • Developed plans and strategies to promote continuous improvement.
  • Initiated new business through tactical prospecting with over 50 companies.
  • Kept and managed 4 employees productively to meet business and customer needs.
  • Networked and generated leads to increase new business opportunities.
  • Provided excellent customer service to build and retain business.
  • Set category vision and strategy according to business objectives.
  • Challenged and inspired team members to achieve business results.
  • Formulated marketing and advertising strategies for continuous business growth.
  • Created long-term business strategy to drive company success.
  • Capitalised business improvement opportunities to promote growth.
  • Identified new business development opportunities to achieve consistent growth.
  • Made strategic decisions to guide company's growth and expansion.
  • Built and maintained well-organised marketing prospect and customer databases.
  • Carried out day-to-day duties accurately and efficiently.
  • Applied critical thinking to analyse problems, evaluate solutions and select best decisions.
  • Launched new, innovative projects based on customer demand.
  • Networked with industry leaders, cultivating mutually beneficial partnerships.
  • Spearheaded strategic planning and decision-making processes aligning with mission and stakeholder interests.
  • Served as mentor and role model for aspiring entrepreneurs, sharing knowledge and expertise.
  • Self-directed with astute judgment skills. High level of personal accountability.
  • Engaged in continuous self-directed learning to expand knowledge beyond standard curriculum.

Executive Assistant

The Howard League for Penal Reform
London, United Kingdom
05.2022 - 12.2022
  • Supported Chief Executive Officer with various charity and organisational functions.
  • Managed and responded to some of Chief Executive's communications with at least 10 stakeholders.
  • Built and maintained healthy working relationships to ensure positive company culture with more than 20 employees.
  • Demonstrated leadership within events and team meetings coupled with occasional minute taking.
  • Responded to emails and other correspondence, including facilitating positive communication for enhanced business processes.
  • Scheduled meetings, conferences and appointments.
  • Made travel arrangements and booked accommodation for executives.
  • Attended meetings on behalf of executives, taking notes and recording minutes.
  • Kept files organised and up-to-date for accurate record-keeping purposes.
  • Kept executives informed of upcoming commitments and responsibilities.
  • Answered phones and took messages or routed calls to correct people.
  • Booked flights and hotels for domestic and international meetings.
  • Assigned work to appropriate members of staff on behalf of CEO.
  • Facilitated smooth communication between CEO and more than 20 members of staff.
  • Screened incoming phone calls and relayed detailed messages.
  • Wrote business correspondence and technical letters.
  • Liaised with other departments to maintain smooth flow of information across organisation.

Policy Analyst and Communications Officer

Criminal Justice Alliance
London, United Kingdom
01.2022 - 05.2022
  • Engagement and Communications - building and developing relationships with current members and acquiring new ones.
  • Streamlining CRM system to better understand and engage members.
  • Criminal justice policy - Keeping team updated with government policy pertaining to justice system and sharing anything significant with team members and other charity organisations.
  • Travelled to Slovakia and Poland for Erasmus knowledge exchange sharing insights about UK Justice system with over 20 practitioners, probation workers and professors from Czech Republic, Poland, Holland and Slovakia.
  • Built positive relationships with local representatives to stay current on needs and understand policy impacts.
  • Drafted new policy and response documentation and monthly newsletters.
  • Maintained currency on relevant social, economic and political trends.

Advisory Board Member

Breakthrough CIC
London, United Kingdom
06.2022 - 12.2023
  • Generated opportunities to develop new and strategic collaborations and partnerships, resulting in increased brand awareness.
  • Managed team performance, celebrating successes and identifying areas to improve with leadership team of 5.
  • Shaped strategic direction through strong governance, protecting organisation's assets to ensure growth and sustainability.
  • Spearheaded strategic planning and decision-making processes aligning with mission and stakeholder interests.
  • Recruited and managed senior staff with focus on delivering clear results.
  • Offered long-standing professional expertise to devise strategic business plans and drive company growth.
  • Remained fully informed with and promoted organisation's mission, brand and programmes throughout UK-wide community.
  • Monitored operations to assess and highlight results.
  • Identified market demands and consumer trends to increase customer base and retention rates.
  • Helped to transform public image by offering credibility and influence as brand ambassador.

Advisory Board Memeber

Happenstance CIC
London, United Kingdom
05.2022 - 07.2024
  • Generated opportunities to develop new and strategic collaborations and partnerships, resulting in increased brand awareness with 2 companies.
  • Managed team performance, celebrating successes and identifying areas to improve.
  • Shaped strategic direction through strong governance, protecting organisation's assets to ensure growth and sustainability.
  • Spearheaded strategic planning and decision-making processes aligning with mission and stakeholder interests.
  • Devised and implemented long-term strategy to drive progress in key areas.
  • Put in place clear controls for financial administration and business management.
  • Endorsed brand to boost press and networking opportunities and raise awareness of current and upcoming fundraising projects.
  • Remained fully informed with and promoted organisation's mission, brand and programmes throughout UK-wide community.

Associate

TKMAXX
London, United Kingdom
08.2021 - 12.2021
  • Maintained positive and professional demeanour under pressure, handling difficult situations with composure and tact.
  • Completed assigned tasks quickly and accurately, using strong time management and task prioritisation.
  • Identified and resolved potential problems to guarantee smooth and efficient workflow.
  • Showed initiative and willingness to take on new challenges, consistently seeking opportunities to learn and grow.
  • Followed written and verbal directions, managing high-volume details and tasks with accuracy.
  • Independently resolved issues with resourceful research and critical thinking,
  • Dealt with over 10 customer queries per day for elevated level of service.
  • Consistently exceeded service metrics through top-quality customer care.
  • Applied tactful communication and personable demeanour to build positive rapport across all enterprise levels.

Product and Business Development Officer

Fledglink (Tech Start Up Company)
London, United Kingdom
06.2019 - 11.2019
  • Product Development – shared creative prowess to improve mobile app by making employment opportunities more accessible for diverse talent.
  • Generated several ideas with some being adopted and tracked using software Mix Panel.
  • Most notably streamlining sign-up process by making it more user friendly and reducing friction cost for users.
  • Data Analyst – applied behavioural insights to interpret and provide analysis of over 1000 users behaviour.
  • Business Development – building and maintaining relationships with charities supporting diverse talent within ecosystem.
  • Identified opportunities to drive business growth, diversification and expansion.
  • Designed strategy to win new business and maximise selling opportunities among existing clients, achieving lucrative results.
  • Supported creation and execution of achievable, aspirational marketing strategy plans.
  • Conducted market research to understand customer base and enhance products.
  • Influenced key decision-making and established trust with stakeholders.
  • Tailored pitches and proposals to bespoke client needs, increasing engagement and securing sales.
  • Organised marketing plans and programmes to best support business growth and development.
  • Led and delivered business development initiatives to achieve key company targets.
  • Prepared and delivered winning client proposals, business presentations and sales pitches to C-level executives.
  • Leveraged market and competitor data to identify market opportunities and gaps.

Behavioural Data Analyst

Fledglink (Tech Start Up Company)
London, United Kingdom
03.2019 - 06.2019
  • Generated reports from extracted data for analyses.
  • Analysed large datasets, drawing meaningful conclusions and providing actionable recommendations.
  • Improved data integrity with rigorous auditing and cleansing.
  • Verified and input data from external sources, confirming accuracy before integration.
  • Advised on data collection and statistical methods to verify reliability of findings.
  • Built, reviewed and maintained data models to meet business requirements.
  • Entered information into data storage and data retrieval systems for processing over 1000 users.
  • Developed dashboards that increased insights, interpretations and predictions for improved forecasting.
  • Supported data improvement initiatives by increasing automation, reducing department costs.
  • Mined data to identify trends and inform business decision-making processes.
  • Designed questionnaires to support logical data acquisition and analysis.
  • Presented data insights and highlighted improvement opportunities aligned with business strategy.
  • Participated in requirements meetings and data mapping sessions to understand business needs.
  • Planned and organising surveys and other statistical collections for data analysis.
  • Created bespoke reports according to requests, presenting clear, informative data insights.
  • Coordinated cross-functional teams in delivering data input, extraction and analyses.
  • Interpreted statistical data and prepared findings for publication.
  • Cleansed and ordered data to maintain efficient warehousing operations.
  • Read and summarised new and complex mathematical information to inform decision-making.
  • Cultivated industry alliances and partnerships to support information exchange.

Internship

Solicitors Regulation Authority (SRA)
London, United Kingdom
10.2019 - 10.2019
  • Successfully delivered on tasks within tight deadlines.
  • Worked within small team of 2.

Internship

Mayer Brown
London, United Kingdom
11.2020 - 11.2020
  • Adapted to new situations and learned new skills quickly.
  • Worked productively with 8 team members to achieve common goals.
  • Showed initiative and willingness to take on new challenges.
  • Managed time effectively to meet deadlines.
  • Directed recruitment activities to select and hire talented workforce.

Political Risk Consultancy

Eurasia Group (Energy and Natural Resources Sector)
London, United Kingdom
05.2019 - 07.2019
  • Worked cooperatively with business development team of 4 to gain consultancy management experience and understanding of political risk.
  • Created presentation for UN Secretary General about energy efficiency of electrical vehicles and analysed adoption of electric vehicles globally within prevailing political climate (Political Risk Analyst).
  • Received certificated distinction on plaque from director on behalf of Chief Executive Officer in recognition work ethic and value added.
  • Conducted public presentations and prepared materials.
  • Composed content, engaged with followers in comments and monitored activities to manage social media accounts with cohesive strategy.
  • Analysed internal factors impacting public profile and messaging and implemented improvements.
  • Connected with influential politicians and industry leaders to achieve PR goals.
  • Prepared clear, on-point speeches for senior leaders and worked with executives on interview preparation.
  • Directed strategic messaging initiatives to guide or control critical messaging.

Operations Manager

Sue Ryder
London, United Kingdom
01.2018 - 01.2018
  • During time there was 100% increase in sales and customer relationships were strengthened.
  • Planned and directed general operations to meet organisational goals.
  • Interfaced with employees, clients and suppliers to lead high-performing operations.
  • Allocated resources appropriately to maintain packing operations whilst limiting waste.
  • Oversaw daily operations to maintain seamless workflow.
  • Identified and resolved issues impacting store operations and profitability.
  • Oversaw all day-to-day site operations.
  • Assisted with day-to-day operations and completed assigned management tasks.
  • Followed company procedures and guidelines for smooth retail operations.
  • Oversaw daily operations to fulfil established objectives and proactively address challenges.
  • Planned logistical operations for safe transportation, storage and sale of goods.
  • Evaluated staff and customer feedback to improve branch operations.
  • Answered customer queries.
  • Banked.
  • Organised shop.
  • Sales.
  • Priced stock.
  • Managed stock.
  • Maintained smooth-running business operations by delegating priorities to staff abilities.
  • Led and coached team leaders to meet performance targets and deliver operational excellence.
  • Streamlined processes to improve and optimise office operations.
  • Handled negotiations with outside vendors and service agencies to meet group needs.
  • Improved operational efficiency by streamlining processes and implementing strategic plans.

Behavioural Workshops Facilitator

Surrey County Council
London, United Kingdom
01.2012 - 01.2016
  • Delivered interventions to over 2000 young people and provided them with money budgeting advice with aim of diverting them from crime.
  • Delivered presentations to institutional representatives including probation, judges, and funders.
  • Successfully managed operations of interventions and generated significant amount of repeat custom.
  • Coordinated induction training and onboarding procedures for seamless hiring operations.
  • Managed office supplies and inventory for day-to-day operations.
  • Implemented process improvements, streamlining operations for increased productivity.
  • Addressed employee challenges and resolved production malfunctions to restore operations.
  • Tested and maintained system operations to standardise workflow.
  • Directed daily operations to achieve maximum output and reduce costs.
  • Optimised quality and cycle time for efficient operations.
  • Diplomatically managed multiple commitments towards customers, staff and operations through.

Personal Trainer and Gym Instructor

Gym
London, United Kingdom
01.2010 - 01.2012
  • Complete service from diet to fitness regime.
  • Leading group exercises with focus on boot camp and spin classes.
  • Motivated clients, built confidence, and taught them physiology and nutrition and supported them through training to achieve their personal goals.
  • Several of clients achieved results within 6 months.
  • Trained clients to practise proper form, posture and technique.
  • Developed nutrition plans to complement exercise.
  • Built positive relationships with clients to encourage continued class attendance.
  • Assessed client needs and current fitness levels to devise tailored strength and weight loss plans.
  • Provided ongoing support and encouragement to clients, fostering positive and empowering fitness experience.
  • Consulted with clients to define goals and fitness capacity.
  • Built clients confidence and ability through unrelenting motivation and dedication.
  • Motivated and enthused participants to reach fitness goals through positive reinforcement.
  • Developed high-quality training programmes using up-to-date health, fitness and nutrition knowledge.
  • Taught clients how to properly operate exercise equipment.
  • Planned fun exercise classes for varying ages, abilities and fitness levels.
  • Regularly created innovative and exciting challenges to maximise client retention, motivation and engagement.
  • Managed diary to maximise client bookings.
  • Integrated warm up and cool down routine at session start and end.
  • Planned and delivered engaging group and one-to-one fitness programmes.
  • Communicated and enforced safety procedures.
  • Modelled ideal techniques and movements to help understanding.
  • Administered first aid, reporting incidents and near misses when required.
  • Maintained awareness of latest personal training techniques and best practices by researching trends.
  • Devised new programmes and monitored client progress.
  • Created safe environment for members by verifying cleanliness of equipment, common areas and service areas.
  • Instructed gym members about correct use of weight resistance and cardiovascular equipment.
  • Provided 1:1 personal fitness training and regular goal-setting to help clients achieve fitness goals.
  • Explained and demonstrated safe and appropriate exercises for clients of various fitness and physical abilities.
  • Encouraged client participation in classes, improving progress towards specified fitness goals.
  • Developed new or modified existing routines to avoid injuries.
  • Welcomed new and returning clients, cultivating inclusive space.
  • Adjusted clients fitness techniques, emphasising proper form to minimise potential injuries.
  • Carried out thorough risk assessments ahead of fitness activities, prioritising participant safety.

Education

Master of Science - Economics

City, University of London
City of London
10.2018 - 07.2020

Bachelor of Science - Business Studies with Economics

The Open University
London
09.2013 - 07.2019

NVQ Level 3 - Fitness

Milton Keynes College
United Kingdom
02.2015 - 01.2016

NVQ Level 3 - Business

Milton Keynes
United Kingdom

NVQ Level 3 - Maths

Milton Keynes
United Kingdom

NVQ Level 3 - Business

Milton Keynes
Milton Keynes

NVQ Level 3 - Money Management

Milton Keynes
United Kingdom

NVQ Level 3 - Assertiveness and Communication

Milton Keynes
Milton Keynes

NVQ Level 3 - Group and Teamwork

Milton Keynes
United Kindom

NVQ Level 3 - Peer Education

Milton Keynes
United Kingdom

NVQ Level 3 - ECDL (European Computer Driving Licence)

Milton Keynes
United Kingdom

Skills

  • Leadership
  • Teamwork
  • Written and verbal communication
  • Entrepreneurial mindset
  • Proactive initiative
  • Active listening
  • Critical-thinking
  • Research
  • Analysis

Certification

VC Lab Venture Capital Fund manager

Barclays Funding Readiness

UKBAA Angel Investor

Eurasia Group Director's Recognition Award

ECDL (European Computer Driving Licence)

Accomplishments

    Aspen Rising Leaders Fellow

    One Young World Leaders Fellow

    Longford Trust Scholarship

    The Frank Awards

Affiliations

  • Geography; History; Maths; Football and Cricket
  • Learning
  • Economics
  • Business

References

References available upon request.

Timeline

Advisory Board Member

Breakthrough CIC
06.2022 - 12.2023

Executive Assistant

The Howard League for Penal Reform
05.2022 - 12.2022

Advisory Board Memeber

Happenstance CIC
05.2022 - 07.2024

Policy Analyst and Communications Officer

Criminal Justice Alliance
01.2022 - 05.2022

Associate

TKMAXX
08.2021 - 12.2021

Internship

Mayer Brown
11.2020 - 11.2020

Founder/Chief Executive Officer at New Creations

Entrepreneur
08.2020 - Current

Internship

Solicitors Regulation Authority (SRA)
10.2019 - 10.2019

Product and Business Development Officer

Fledglink (Tech Start Up Company)
06.2019 - 11.2019

Political Risk Consultancy

Eurasia Group (Energy and Natural Resources Sector)
05.2019 - 07.2019

Behavioural Data Analyst

Fledglink (Tech Start Up Company)
03.2019 - 06.2019

Master of Science - Economics

City, University of London
10.2018 - 07.2020

Operations Manager

Sue Ryder
01.2018 - 01.2018

NVQ Level 3 - Fitness

Milton Keynes College
02.2015 - 01.2016

Bachelor of Science - Business Studies with Economics

The Open University
09.2013 - 07.2019

Behavioural Workshops Facilitator

Surrey County Council
01.2012 - 01.2016

Personal Trainer and Gym Instructor

Gym
01.2010 - 01.2012

NVQ Level 3 - Business

Milton Keynes

NVQ Level 3 - Maths

Milton Keynes

NVQ Level 3 - Business

Milton Keynes

NVQ Level 3 - Money Management

Milton Keynes

NVQ Level 3 - Assertiveness and Communication

Milton Keynes

NVQ Level 3 - Group and Teamwork

Milton Keynes

NVQ Level 3 - Peer Education

Milton Keynes

NVQ Level 3 - ECDL (European Computer Driving Licence)

Milton Keynes

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Ashley Rookwood