Ashley Overton
Southampton,Hampshire
Summary
A highly effective sales and management professional, with an impressive record of achievement. Known as The Dealmaker at my previous employment, for creating sales by thinking outside the box. A strong negotiator, able to get results in long and complex negotiations.
An enthusiastic and lively team player.
A driven team leader with natural aptitude as an innovator of sales techniques for training and guiding sales teams at all levels and enabling them to foster client relationships.
A strong advocate of systems and processes to repeat best performance routines effectively, and a creator of software solutions for greater sales results - on CRM and other platform systems and processes
Overview
39
39
years of professional experience
11
11
years of post-secondary education
1
1
Certification
Work history
Sales Director
Ancasta Group
Hamble, Hampshire
08.2020 - Current
- Managed a team of 52 brokers across 7 Ancasta-owned offices, 9 franchises and 12 IAFs (Agents) through Teams meetings, annual conferences, working together on targets, client contact development and the creation of reporting tools.
- Managed teams for the Company in the preparation and follow-ups at shows including Dusseldorf, Salon des Multicoques, Palma, South Coast Boat Show, British Motor Yacht Show, Cannes, Southampton, Monaco, Fort Lauderdale
- Managed the stocking facilities and various floorplans, negotiating terms and managing best solutions to run as the backbone to our trading
- Initiated and brought into being, Ancasta's Virtual Boat Show at the start of Covid
- Initiated and brought into being, Ancasta's Virtual Dusseldorf Boat Show
- Won the Sanlorenzo & Bluegame dealerships for UK & Ireland; Created Sanlorenzo Yachts Ltd as a subsidiary, with own office, team and identity
- Managed the introduction of Contest Yachts agency for the UK
- 10-point development of Ancanet to act as a more detailed CRM for the Group
- Created the “Ancasta Broker Navigation Manual”, the Ancasta Bible, as a rulebook and sales training guide
- Strengthened team performance through effective coaching and mentoring.
- Streamlined sales processes to improve operational efficiency.
- Optimised sales tactics based on comprehensive market analysis.
- Navigated complex negotiations to achieve favourable outcomes.
- Drove process improvements by implementing innovative sales strategies.
- Elevated customer satisfaction levels with proactive client management.
Sales Director
Sanlorenzo Yachts UK
Swanwick, Hampshire
08.2020 - Current
- Led the negotiations with the manufacturers
- Developed early relationships with the key personnel at the factory to ensure strong partnerships
- Drew up and delivered the introduction of the brands into the Ancasta Group
- Led the training for learning superyacht business, writing and understanding our competitor analysis, and creating partnerships to work with
- Navigated complex negotiations to achieve favourable outcomes.
- Facilitated deal closures by cultivating trust-based client relationships.
- Worked with other brokers and managed relationships to successfully introduce their clients
- Created many successful initiatives to bring better knowledge of the Sanlorenzo and Bluegame brands to the UK boaters
- Hit all volume targets set by manufacturer, and negotiated renewal of contracts for both brands
New Boat Sales Director
Ancasta International Boat Sales
Hamble, Hampshire
04.1999 - 08.2020
- Won the Lagoon dealership for UK, bringing multihulls into the forefront
- Secured Rodman brand
- Sold Ancasta's first custom yacht CNB 95, and managed client through 3-year build, including specification and financing solution
- Managed the introduction of Sealine brand, and created Sealine South Coast and Sealine Cote d'Azur subsidiaries. Biggest brand for Ancasta in its first year
- Managed introduction of new era of ABSAT, the cloud-based new boat sales analysis tool, for pan-office quotations, deal analysis, statements, purchase orders, management reporting
- Secured Prestige brand, after investors in Sealine opted to do own direct sales in UK territory
- Created first IAF (Independent Ancasta Franchise) agent, and developed this model since, there are now 12 IAFs
- Created CARL, a cloud-based brokerage reporting and analysis tool, and part of the Clients Account management
- Secured Beneteau Power dealership through my close relationship with Beneteau management
- Won Prestige Balearics dealership to further build on successes, and create a Mediterranean link, especially important after Brexit
- Streamlined sales processes to improve operational efficiency.
- Organised special sales at specific times to drive customer engagement and move high volumes of products.
Non-Executive Director
National Boat Shows Ltd
Poole, Dorset
01.2008 - 01.2011
- Part of the team that created the live events at London Boat Show to increase footfall
- Created the multihull area at Southampton Boat Show
Non-Executive Director
British Kitesurfing Association
Poole, Dorset
01.2009 - 01.2010
- First batch of non-executives appointed by members
- BKSA created to govern development of the sport, safety, and prepare kitesurfing as a discipline for future 2012 Olympics
- Developed corporate governance for improved business operations.
- Oversaw budget preparation, guaranteeing financial prudence.
Brand Manager
Ancasta International Boat Sales
Hamble, Hampshire
09.1997 - 04.1999
- Created more efficient quotation, contract and sales analysis systems so that new boat sales could happen from any office in the Ancasta Network
- Developed stronger ties with manufacturer (Beneteau) and key personnel on all levels, to create a better partnership going forwards
Senior Broker
Ancasta International Boat Sales
Hamble, Hampshire
03.1995 - 09.1997
- Ran the company's Part Exchange stock
- Took over as Manager, Hamble office
- Worked as part of the management team reporting to London-based parent company
Junior Broker
Ancasta International Boat Sales
01.1994 - 03.1995
- Assisted in opening of new Lymington office
Key Account Manager
S'il Vous Plait Ltd
Thame, Oxfordshire
11.1988 - 01.1994
- Part of the creation of a family business, importing, wholesaling and retailing Belgian chocolates
- Created sales order system
- 700% turnover increase in 7 years
Junior Broker
Ancasta International Boat Sales
Hamble, Hampshire
03.1987 - 11.1988
- Opened the Mercury Yacht Harbour satellite office
- Learned brokerage trade
- Assisted senior brokers with complex transactions, ensuring smooth operation.
Sales Representative
Black & Decker
Slough, Berkshire
08.1986 - 03.1987
- First of the graduate training scheme
- Rationalised list of stockists and developed key dealers
- Top national sales representative for two financial quarters
Education
A-Levels - French, German, Business Studies
Aylesbury Grammar School
Aylesbury, Buckinghamshire 10.1978 - 05.1982
Bachelor of Arts - French Studies
Portsmouth Polytechnic
Portsmouth, Hampshire 09.1982 - 06.1986
Langues Étrangères Appliquées - Foreign Languages
Université de Limoges
Limoges, France 09.1984 - 07.1985
Falcon Accountancy Course - Accountancy
Falcon Accountancy Training
Aylesbury, Buckinghamshire 05.1982 - 06.1982
Skinners Grammar School
Tunbridge Wells, Kent 09.1975 - 10.1978
Skills
- Negotiation and implementation of nine brands into the Ancasta network
- Oversaw the boat sales division turnover increase from £11M to £53M from 1997 to 2024
Affiliations
- Kitesurfing
- Classic cars (finished Dax Rush build project); currently run AK Cobra
- Live music (since early age working at a rock club)
- Rugby (played until 2012)
Certification
RYA ICC licence
RYA VHF licence
Languages
French
Fluent
German
Intermediate
Personal Information
- Date of birth: 05/08/64
- Marital status: Married
Timeline
Sales Director
Ancasta Group
08.2020 - Current
Sales Director
Sanlorenzo Yachts UK
08.2020 - Current
Non-Executive Director
British Kitesurfing Association
01.2009 - 01.2010
Non-Executive Director
National Boat Shows Ltd
01.2008 - 01.2011
New Boat Sales Director
Ancasta International Boat Sales
04.1999 - 08.2020
Brand Manager
Ancasta International Boat Sales
09.1997 - 04.1999
Senior Broker
Ancasta International Boat Sales
03.1995 - 09.1997
Junior Broker
Ancasta International Boat Sales
01.1994 - 03.1995
Key Account Manager
S'il Vous Plait Ltd
11.1988 - 01.1994
Junior Broker
Ancasta International Boat Sales
03.1987 - 11.1988
Sales Representative
Black & Decker
08.1986 - 03.1987
Langues Étrangères Appliquées - Foreign Languages
Université de Limoges
09.1984 - 07.1985
Bachelor of Arts - French Studies
Portsmouth Polytechnic
09.1982 - 06.1986
Falcon Accountancy Course - Accountancy
Falcon Accountancy Training
05.1982 - 06.1982
A-Levels - French, German, Business Studies
Aylesbury Grammar School
10.1978 - 05.1982
Skinners Grammar School
09.1975 - 10.1978
Similar Profiles
NINA SPRAYNINA SPRAY
Business Development Manager at Intracoastal Construction Group and Hydrologic GroupBusiness Development Manager at Intracoastal Construction Group and Hydrologic Group
Nattamon RaposoNattamon Raposo
Associate Veterinarian at Somerville Veterinary Group/ Callanan Veterinary GroupAssociate Veterinarian at Somerville Veterinary Group/ Callanan Veterinary Group
PRASHANT MISRAPRASHANT MISRA
Vice President – Account Growth & NBD at Max Mudra - JV Between The Tribes Group and DDB Mudra From Omnicom (now The Max, a Tribes Group Company)Vice President – Account Growth & NBD at Max Mudra - JV Between The Tribes Group and DDB Mudra From Omnicom (now The Max, a Tribes Group Company)
Helen BarberHelen Barber
Vocational Skills Coach/Technical Trainer at Learning Curve GroupVocational Skills Coach/Technical Trainer at Learning Curve Group
Aden HalfordAden Halford
Customer Assistant at Marks & SpencerCustomer Assistant at Marks & Spencer