Ashley Lloyd

Full P&L responsibility for 12 managed Sites

Recruitment training of all teams from site General Managers Assistants, and Kitchen Managers

Additional projects including site Segmentation, and pricing projects. Spirit Category and brand investment projects delivering an annualised £100k direct into the OpCo

Responsible for site KPI's including Sales -currently 14.5% growth to LYR, labour and Stock controls and ensuring budgeted EBITDA is achieved - currently at 102% to budget.

Other responsibilities have included proposal and costings of smaller Capex projects, along with supporting other areas of the business including Procurement, Marketing and Recruitment

• Managing the On Trade terms and promotional activity within the Unitas Account Base
• Developing our Field Sales Team KPI's and Identifying sales gaps thru the analysis of Sales Out Data to create commercial sell ins
• Key drivers include -
• Driving Distribution of Core Range thru Headlines, and pull thru using Field Sales, Attend Unitas member events and also looking for additional distribution space within Food Service
• Driving NPD
• Increasing Gross margin delivery - Implemented two commercial tools for our Field Sales team that allows for a consultative and commercial sell in

• A planned two-year secondment responsible for the performance, and integration of twelve unique Brand Homes, and working Distillery Bars generating £8mill in turnover and latter the General Management of Halewood's D2C Operations
• (March 2020)
• Instilled weekly reporting system with a focus on labor, stock, and cash control
• Driving margin from 61% - 72% and labor from 33% to 24%
• Stock gap dropped from 8.2% to 0.3% Optimum to Actual
• Created a marketing plan for each site focusing on their Brand Home including Customer Journey Service Cycle, Costed Food and Cocktail menus and Experiences plan
• Consolidated down all third party purchases to streamline Accounts and to deliver maximum third party investment back into the sites
• Oversaw three Capp Ex and one new site opening all delivered within budget and on time
• Bristol £1million investment
• Recruited and trained all new General and Assistant Managers providing them with a comprehensive training program
• Created monthly board report packs
• Installed group EPOS and Audit system to allow for centralized controls and improved data analysis
• Conducted monthly P&L and KPI reviews with management teams focusing on Sales, Controls, Production and People including succession planning
• During the pandemic Halewood diversified into an in-house Direct to Consumer Operation
• During this time, I managed several front end E-Stores thru two key fulfilment centers in Greenford and Birmingham
• Key responsibilities including -
• Liaising with HMRC with the setting up and transferring of duty suspended stock managing DIS stock movements and records to create a best in class working relationship with HMRC
• Managing Stock purchases from third party suppliers having 2,000 skus on the site
• Creating an annualized promotional calendar
• Utilizing Google, and Shopify analytics to help drive key metrics of traffic, conversion, and spend
• Manage Sales mix and margin - driving sales to an annualized £10mill
• Drive picking productivity, and reduce consumable and freight costs to drive margin and conversion
• Ensuring own SLA's were met with 95% off an average of 5k orders weekly were dispatched within 48 hours
• Utilize site resource to drive incremental revenue thru drop shipment and selling on hosts sites
• Working with Marketing team allowing for greater flexibility in shipping grocer promotions delivery of 18,000 units of Whitley Neill Hitchhikers packs.

• Full P&L responsibility for the Independent On Trade inc Molson Coors, Hammonds of Knutsford, LWC and HB Clark
• Unitas On Trade Independent On Trade
• Training and Developing three direct reports including days in trade
• Developing the On Trade Wholesale Promotional Strategy
• Network at a senior level with Key Retail Groups and Key customer contacts to gain insights to find additional opportunities.

• Full P&L responsibility for Molson Coors LWC, Hammond of Knutsford and HB Clark
• Negotiating new listings, aligning the promotional and investment strategy working within depots
• Executing JBP's to deliver maximum value by networking extensively with all stakeholders including Telesales, New Business teams, Logistics, Category Management, and Field Sales teams
• Consistently delivering maximum roi or A&P investment
• Monthly management of direct and indirect rebates
• Delivering monthly reports on activation for internal teams to allow them to pre-sell and deliver rate of sale
• Monthly performance reports for the senior team and wider business to allow for greater cross channel alignment

• Responsible for re-engaging with Regional On Trade Wholesale - East and West Midlands, and the North West primarily Unitas members but also Independent On Trade Wholesale
• Working with Account teams and Field sales to drive distribution mange A&P investment and deliver value and volume growth
• Driving demand for new listings by working with key regional retail groups
• Delivering added value to the accounts by working with additional brands and categories to deliver increased distribution

• Managing the Today's Off Trade accounts
• (Unitas)
• Responsible for the implementation of the Impulse strategy and aligning local and central terms and investment
• Managing an aligned promotional calendar to deliver increasing distribution and NPR
• Working closely with the Accounts C Store estates
• Executing NPD
• Managing key retail sku opportunity gaps thru data analysis
• Assist in the pull thru of short dated stock
• Feed market information back into Commercial, and Finance to identify grey stock source in the market.

• Managing the Central team of six Account Managers, and four Brand Activation Managers - working with Multiple Retail Groups, and Route to Market Partners to deliver install targets of key draft brands, drive rate of sale, and train and engage bar teams.

• Responsible for a territory of 200 draft accounts delivering key install targets and working closely with key route to market account managers.

• Responsibilities included the formulation of a new Falcon retail model, investment into sites delivering a roi, as well as disposing of assets, working with the trading, marketing and talent acquisition teams to ensure that an area of circa 70 units remained fully let and profitable

• Rolling out and implementing a new retail agreement "Phoenix Agreement" a pseudo managed agreement that helped to deliver improved margins, retain retailers, and improve the quality of the retail estate.