Ashley Handelaar
London
Summary
Dynamic marketing professional with expertise in content marketing, creative ideation, and social media marketing. Proven track record in brand management, email marketing, and project management. Adept at driving customer engagement and interaction through cross-functional collaboration and proactive approaches. Skilled in managing marketing campaigns, conducting trend analysis, and developing effective marketing strategies. Committed to leveraging skills to achieve impactful results and contribute to organisational growth.
Overview
10
10
Years of marketing Experience
10
10
Industries have marketed in
Work history
European Marketing Officer
Elavon Financial Services
Financial Services, City of London
03.2021 - 07.2024
- Managed successful brand campaigns and organised events across Europe.
- Produced compelling content for social media, website and email communications resulting in increased user engagement.
- Led digital project to optimise the YouTube channel to increase web traffic.
- Led the development of BD Engine, a sales tool that streamlined proposals and improved user satisfaction. Achievements include YoY growth across several territories measured by user usage, launching new versions in different countries, building an enhanced training programme, and successfully re-designing the tool.
- Submitted 3 winning ideas across 2 company-wide revenue/technological solution initiatives.
Senior Marketing Executive
Heat Outdoors
Retail/Hospitality, Hertfordshire
10.2019 - 10.2020
- Developed and executed B2B/B2C marketing strategies.
- Managed and optimised Amazon Marketplace listings - leading to a boost in product visibility and sales.
- Produced high-quality content including videos, product demos, blog posts and website copy, effectively engaging target audiences.
- Worked closely with third-parties to ensure product listings were handled swiftly and efficiently with photography, video content and webpage descriptions.
Marketing Coordinator (Contract role)
Prolifics Testing
Software (SaaS), Hertfordshire
05.2019 - 10.2019
- Oversaw successful re-branding from eTesting to Prolifics following company acquisition.
- Created and implemented a new customer retention scheme for training courses, resulting in a 4x increase in repeat business.
- Launched a new website that passed functionality testing, increasing website traffic within the first three months.
Marketing Manager
Mane Contract Services
Professional Services, Hertfordshire
05.2018 - 05.2019
- Managed and analysed monthly website traffic and audience reports for various social platforms.
- Created diverse marketing content including graphics, videos and blogs across all platforms.
- Led team of 3, conducted training and set targets to ensure efficient marketing operations.
Business Management Associate / Marketing
Atirstam
Beauty/Ecommerce/Real Estate/Education, Hertfordshire
05.2017 - 05.2018
- Developed and executed a successful re-brand campaign event for one salon resulting in a 300% increase in revenue the same weekend month-on-month, with a follow-up campaign generating a 250% increase in revenue the following weekend.
- Managed event planning for on-site and off-site promotions and sponsorships, driving successful campaign management around events.
- Directed social media marketing efforts, leading to impactful content creation and increased engagement.
- Worked across several industries/businesses including hair & beauty, real estate, transport and e-commerce.
Group Marketing Executive
Group 1 Automotive
Automotive, Hertfordshire
01.2015 - 05.2017
- Executed marketing campaigns for 8 automotive brands, including Audi, BMW, MINI, Jaguar, Peugeot, SEAT, Skoda, and Volkswagen.
- Managed relationships with dealerships and external stakeholders ensuring successful account management.
- Generated content for social media, website, email campaigns and events, resulting in increased brand visibility and engagement.
- Organised several events on-site and off-site, working closely with stakeholders and third parties.
Education
Film & TV Production/Computer Science
01.2008 - 01.2011
Skills
- Content marketing
- Creative ideation
- Social media marketing
- Brand management
- Email marketing
- Project management
- Proactive approach
- Cross-functional collaboration
- Customer engagement
- Marketing campaign management
- Trend analysis
- Marketing strategy
Certification
- U.S. Bank - Company Bronze Shield Award - 2024
- HubSpot - Inbound Marketing Optimization - 2024
- Microsoft - Advertising Certified Professional - 2021
- Hubspot - Content Marketing - 2019
- HubSpot - Social Media - 2019
- Google - Fundamentals in Digital Marketing - 2019
- Hootsuite - Social Marketing - 2018
Timeline
European Marketing Officer - Elavon Financial Services
03.2021 - 07.2024
Senior Marketing Executive - Heat Outdoors
10.2019 - 10.2020
Marketing Coordinator (Contract role) - Prolifics Testing
05.2019 - 10.2019
Marketing Manager - Mane Contract Services
05.2018 - 05.2019
Business Management Associate / Marketing - Atirstam
05.2017 - 05.2018
Group Marketing Executive - Group 1 Automotive
01.2015 - 05.2017
University of Hertfordshire - , Film & TV Production/Computer Science
01.2008 - 01.2011
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