Ashleigh Stent
London,UK
Summary
My superpower is writing strategies that drive measurable growth, build high-performing teams, and future-proof businesses. I love helping organisations thrive in this ever-changing digital landscape. I specialise in cutting through bureaucracy to help organisations adapt, whether by shaping digital strategies, driving transformation, building a team, or integrating AI to future-proof operations. Having served as a senior corporate leader, freelance consultant, and advisor to SMEs, I bring a unique perspective that blends hands-on leadership with objective, big-picture thinking. Career highlights include leading award-winning campaigns and delivering digital transformations praised by industry leaders like Google. As a mentor, panel speaker, and awards judge, I am passionate about nurturing the next generation of marketing talent while driving innovation and helping businesses and leaders embrace change, rethink strategies, and stay ahead in an ever-evolving market.
Industries I've worked across: FMCG, Insurance, SAAS, Private Healthcare, Education, Travel & Aviation, and Startups.
Overview
15
15
years of professional experience
6
6
years of post-secondary education
1
1
Certification
Work History
Marketing & Digital Consultant
Marketing & Digital Consultant
London & South Africa
04.2024 - 01.2025
Delivered comprehensive digital strategies, facilitating substantial business growth and transformation:
- Delivered e-commerce platform for global pet food company, enhancing market penetration
- Wrote digital strategy for SaaS start-up, acquiring 1,500 new subscribers without marketing budget
- Led global rebrand for mediation and training business, integrating advanced MarTech stack to boost digital presence
Head of Digital
Philip Morris International
Cape Town, SA
10.2021 - 03.2024
- Company Overview: (FMCG)
- Led cross-functional team to surpass annual sales targets in seven months through channel optimisation and customer engagement
- Overhauled MarTech, boosting site speed by 37%, conversion rates by 46%, and reducing bounce rates by 35%
- Drove cross-market collaboration, aligning digital initiatives with organisational goals to drive new market initiatives
- Launched ZYN as first market within PMI network, exceeded target by 250% and hit record breaking figures in Year 1.
Head of Digital
Telesure Investment Holdings
Johannesburg, SA
05.2018 - 04.2021
- Company Overview: (Finance & Insurance)
- Led organisational wide digital transformation, fast-tracking digital maturity, integrating advanced MarTech and garnering praise from Google for speed to execution
- Expanded digital team to support growth marketing and demand generation.
- Increased digital revenue by 37% in first year, and 14% in second year (COVID)
- Created award-winning 'Womanhood' documentary
Marketing Director
Cadogan Clinic
London, UK
08.2016 - 04.2018
- Company Overview: (Healthcare)
- Led team to grow Cadogan Clinic brand
- Boosted brand visibility by 40% through strategic marketing
- Launched new website to improve patient engagement
- Won Aesthetics Award in 2017 and commendations in 2018
- Influenced stakeholders to ensure strategy execution
Head of Global Campaigns
Kaplan International English
London, UK
09.2014 - 09.2016
- Company Overview: (Education)
- Led global marketing campaigns, driving strategic growth
- Achieved 130% increase in online engagement across 150+ countries
- Ensured brand consistency with score of 82/100
- Adapted brand for diverse audiences, securing score of 90/100
- Enhanced market presence through innovative cross-cultural initiatives
Marketing Director
Home Learning College
London, UK
02.2013 - 05.2014
- Company Overview: (Education)
- Led transformative rebranding initiative at Home Learning College, boosting brand visibility and reputation
- Orchestrated digital marketing strategy to enhance brand engagement
- Implemented analytical tools to optimise campaign performance
- 1 year contract
Senior Campaign Manager
BPP
London, UK
01.2011 - 01.2013
- Company Overview: (Education)
- Led digital marketing strategy for £40M Financial Services portfolio
- Achieved 17% YoY growth in portfolio value through targeted acquisition campaigns
Global Marketing Manager
City & Guilds
London, UK
09.2009 - 03.2011
- Company Overview: (Education)
- Led formulation of international marketing strategies, resulting in enhanced brand visibility across Europe, Africa, Middle East, and Caribbean
- Fostered JV partnerships, ensuring alignment with market trends and achieving revenue targets, driving global expansion
- Promoted to strategic role, drove B2B digital marketing campaigns to bolster relationships and stimulate sales growth
- Successfully launched City & Guilds e-commerce platform, generating £40,000 in revenue in its first quarter
Education
MBA - Business
University of Birmingham
Birmingham 01.2024 - 06.2025
Certificate - Globalisation and International Business
London School of Economics
London 08.2021 - 10.2025
Skills
- Brand Strategy
- Luxury Marketing
- Global Campaigns
- Stakeholder Engagement
- Creative Direction
- Diversity Advocacy
- Consumer Recruitment
- Financial Oversight
- Change Leadership
- Integrated Marketing
- Digital Marketing Strategy
- Leadership
- Marketing Strategy and Execution
- Customer Experience
- Data-Driven Decision-Making
Coaching & Mentoring
Marketing Mentor (2020-current): Established a mentorship program in my personal capacity, offering guidance to aspiring marketers and those needing support to pivot in their careers. Mentoring two students each year, supporting their career growth and development across various marketing disciplines.
The Prince's Trust - Mentor (2015 -2017): Guided and inspired young individuals, empowering them to reach their full potential.
Cherie Blair Foundation for Women - Mentor (2015): Supported and uplifted women entrepreneurs around the world, helping them build business skills and thrive in their ventures.
Accomplishments
- 1st for Women, 2020: 2 x Silver awards at Dubai Lynx for The Womanhood Project
- 1st for Women, 2020: 2 x Loerie Awards for #16DaysofLight campaign
- 1st for Women, 2021: Gold Effie Award for #16DaysofLight campaign
- The Cadogan Clinic, 2017: Winner Aesthetics Award for best clinic of the year
Awards
Certification
- MCIM - Chartered Institute of Marketing
- XEIM - Brand Accelerator
Timeline
Marketing & Digital Consultant
Marketing & Digital Consultant
04.2024 - 01.2025
MBA - Business
University of Birmingham
01.2024 - 06.2025
Head of Digital
Philip Morris International
10.2021 - 03.2024
Certificate - Globalisation and International Business
London School of Economics
08.2021 - 10.2025
Head of Digital
Telesure Investment Holdings
05.2018 - 04.2021
Marketing Director
Cadogan Clinic
08.2016 - 04.2018
Head of Global Campaigns
Kaplan International English
09.2014 - 09.2016
Marketing Director
Home Learning College
02.2013 - 05.2014
Senior Campaign Manager
BPP
01.2011 - 01.2013
Global Marketing Manager
City & Guilds
09.2009 - 03.2011
- MCIM - Chartered Institute of Marketing
- XEIM - Brand Accelerator
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