Summary
Overview
Work History
Education
Skills
Additional Information
Timeline
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ASHLEE KIDDELL

Norwich,Norfolk

Summary

Detail-oriented Sports Gambling Writer with expertise in producing engaging content on major sporting events. Delivered high-ranking articles for the Champions League, World Cup, and Premier League, driving traffic and enhancing audience engagement. Focused on creating impactful content across UK, Europe, US, and Canadian markets.

Overview

9
9
years of professional experience

Work History

US Gambling Writer

ClickOut Media
06.2025 - 12.2025
  • Wrote evergreen content for the US gambling team to help drive traffic and revenue.
  • Produced written sports and casino content for informational and commercial purposes.
  • Uploaded content via WordPress.
  • Pages ranked in the top five on Google.
  • Tailored content to target multiple channels, including the US and Canadian markets.

iGaming Copywriter

Gentoo Media
06.2024 - 06.2025
  • Wrote, edited and proofread pages for a flagship iGaming affiliate site.
  • Revamped casino pages using SEO tools and best practices.
  • Produced written casino and iGaming news content across multiple channels and markets.
  • Used a CMS to upload content.
  • Liaised with an editorial team to help create quality content.
  • Wrote content targeting US, Canadian, UK and European players.
  • Produced content on Sweepstakes and Social Casinos.

Football Analyst

Football Team News
08.2021 - 05.2025
  • Produced match previews and match reports to a strict schedule on leagues such as the English Premier League, Champions League, Russian Premier League, Dutch Eerste Divisie and the English Championship.
  • Compiled SEO-based long-form articles on football, providing well-researched content.
  • Content aided sports bettors in their analytical processes.

Writer & Handicapper

Sports Hub
07.2023 - 05.2024
  • Produced written content on a wide range of sports, including soccer, football, golf, basketball, baseball and horse racing to help drive traffic to the site.
  • Posted SEO-based articles using WordPress: meta description, meta title, keywords, media.
  • Provided well-researched betting tips and tracked my picks using handicapper software to detail profit and loss.

Content Writer

Digital Fuel
09.2022 - 05.2024
  • Created betting tips and preview articles on a wide range of US professional sports leagues such as the NFL, NBA, MLB and NHL to help drive traffic.
  • Carried out thorough research to produce written articles for link-building, based on topics such as the Premier League, the World Cup and the Australian Open.
  • Articles produced for clients such as Sporting Index, including spread betting guides.
  • Link-building and keyword placement.

Writer

Cult of Calcio
09.2021 - 12.2023

Staff Writer

Sporticos
04.2023 - 10.2023

Installer

Amayse
05.2019 - 07.2019

Research Assistant

Sport Industry Research Centre (SIRC) Sheffield Hallam University
03.2019 - 05.2019

Customer Sales Assistant

East of England Co-op
12.2016 - 09.2017

Education

The FA Concussion Guidelines & The FA "Sudden Cardiac Arrest" - The FA Level 1 Introduction to Talent Identification, The FA Playmaker - able to assist a qualified coach

The FA
01.2022

PGCert - Sports Journalism

Sheffield Hallam University
01.2021

1st Class Honours degree - Sport Business Management

Sheffield Hallam University
01.2020

A Level Results - History - B, Economics - B

Hellesdon Sixth Form Centre
01.2017

GCSE results - 9 graded A-B

Hellesdon High School
01.2015

Skills

  • Content writing
  • On-page SEO
  • Keyword research
  • Editing and proofreading
  • Sports betting
  • MS Office
  • Hercules CMS
  • WordPress

Additional Information

  • Attending football matches (Arsenal FC)
  • Former co-host of both football and American football podcasts
  • Interested in a variety of sports such as football, cricket, American football, horse racing, golf, and basketball.
  • Genuine passion for writing since I produced my first blog post on sport when I was 13-years-old.
  • Social football.
  • Fitness and health.

Timeline

US Gambling Writer

ClickOut Media
06.2025 - 12.2025

iGaming Copywriter

Gentoo Media
06.2024 - 06.2025

Writer & Handicapper

Sports Hub
07.2023 - 05.2024

Staff Writer

Sporticos
04.2023 - 10.2023

Content Writer

Digital Fuel
09.2022 - 05.2024

Writer

Cult of Calcio
09.2021 - 12.2023

Football Analyst

Football Team News
08.2021 - 05.2025

Installer

Amayse
05.2019 - 07.2019

Research Assistant

Sport Industry Research Centre (SIRC) Sheffield Hallam University
03.2019 - 05.2019

Customer Sales Assistant

East of England Co-op
12.2016 - 09.2017

The FA Concussion Guidelines & The FA "Sudden Cardiac Arrest" - The FA Level 1 Introduction to Talent Identification, The FA Playmaker - able to assist a qualified coach

The FA

PGCert - Sports Journalism

Sheffield Hallam University

1st Class Honours degree - Sport Business Management

Sheffield Hallam University

A Level Results - History - B, Economics - B

Hellesdon Sixth Form Centre

GCSE results - 9 graded A-B

Hellesdon High School
ASHLEE KIDDELL