ASHLEE KIDDELL
Norwich,Norfolk
Summary
Detail-oriented Sports Gambling Writer with expertise in producing engaging content on major sporting events. Delivered high-ranking articles for the Champions League, World Cup, and Premier League, driving traffic and enhancing audience engagement. Focused on creating impactful content across UK, Europe, US, and Canadian markets.
Overview
9
9
years of professional experience
Work History
US Gambling Writer
ClickOut Media
06.2025 - 12.2025
- Wrote evergreen content for the US gambling team to help drive traffic and revenue.
- Produced written sports and casino content for informational and commercial purposes.
- Uploaded content via WordPress.
- Pages ranked in the top five on Google.
- Tailored content to target multiple channels, including the US and Canadian markets.
iGaming Copywriter
Gentoo Media
06.2024 - 06.2025
- Wrote, edited and proofread pages for a flagship iGaming affiliate site.
- Revamped casino pages using SEO tools and best practices.
- Produced written casino and iGaming news content across multiple channels and markets.
- Used a CMS to upload content.
- Liaised with an editorial team to help create quality content.
- Wrote content targeting US, Canadian, UK and European players.
- Produced content on Sweepstakes and Social Casinos.
Football Analyst
Football Team News
08.2021 - 05.2025
- Produced match previews and match reports to a strict schedule on leagues such as the English Premier League, Champions League, Russian Premier League, Dutch Eerste Divisie and the English Championship.
- Compiled SEO-based long-form articles on football, providing well-researched content.
- Content aided sports bettors in their analytical processes.
Writer & Handicapper
Sports Hub
07.2023 - 05.2024
- Produced written content on a wide range of sports, including soccer, football, golf, basketball, baseball and horse racing to help drive traffic to the site.
- Posted SEO-based articles using WordPress: meta description, meta title, keywords, media.
- Provided well-researched betting tips and tracked my picks using handicapper software to detail profit and loss.
Content Writer
Digital Fuel
09.2022 - 05.2024
- Created betting tips and preview articles on a wide range of US professional sports leagues such as the NFL, NBA, MLB and NHL to help drive traffic.
- Carried out thorough research to produce written articles for link-building, based on topics such as the Premier League, the World Cup and the Australian Open.
- Articles produced for clients such as Sporting Index, including spread betting guides.
- Link-building and keyword placement.
Writer
Cult of Calcio
09.2021 - 12.2023
Staff Writer
Sporticos
04.2023 - 10.2023
Installer
Amayse
05.2019 - 07.2019
Research Assistant
Sport Industry Research Centre (SIRC) Sheffield Hallam University
03.2019 - 05.2019
Customer Sales Assistant
East of England Co-op
12.2016 - 09.2017
Education
The FA Concussion Guidelines & The FA "Sudden Cardiac Arrest" - The FA Level 1 Introduction to Talent Identification, The FA Playmaker - able to assist a qualified coach
The FA
01.2022
PGCert - Sports Journalism
Sheffield Hallam University
01.2021
1st Class Honours degree - Sport Business Management
Sheffield Hallam University
01.2020
A Level Results - History - B, Economics - B
Hellesdon Sixth Form Centre
01.2017
GCSE results - 9 graded A-B
Hellesdon High School
01.2015
Skills
- Content writing
- On-page SEO
- Keyword research
- Editing and proofreading
- Sports betting
- MS Office
- Hercules CMS
- WordPress
Additional Information
- Attending football matches (Arsenal FC)
- Former co-host of both football and American football podcasts
- Interested in a variety of sports such as football, cricket, American football, horse racing, golf, and basketball.
- Genuine passion for writing since I produced my first blog post on sport when I was 13-years-old.
- Social football.
- Fitness and health.
Timeline
US Gambling Writer
ClickOut Media
06.2025 - 12.2025
iGaming Copywriter
Gentoo Media
06.2024 - 06.2025
Writer & Handicapper
Sports Hub
07.2023 - 05.2024
Staff Writer
Sporticos
04.2023 - 10.2023
Content Writer
Digital Fuel
09.2022 - 05.2024
Writer
Cult of Calcio
09.2021 - 12.2023
Football Analyst
Football Team News
08.2021 - 05.2025
Installer
Amayse
05.2019 - 07.2019
Research Assistant
Sport Industry Research Centre (SIRC) Sheffield Hallam University
03.2019 - 05.2019
Customer Sales Assistant
East of England Co-op
12.2016 - 09.2017
The FA Concussion Guidelines & The FA "Sudden Cardiac Arrest" - The FA Level 1 Introduction to Talent Identification, The FA Playmaker - able to assist a qualified coach
The FA
PGCert - Sports Journalism
Sheffield Hallam University
1st Class Honours degree - Sport Business Management
Sheffield Hallam University
A Level Results - History - B, Economics - B
Hellesdon Sixth Form Centre
GCSE results - 9 graded A-B
Hellesdon High School