Ash Luker
Gloucestershire,London
Summary
Dynamic Enterprise Sales Director with 10+ years of experience driving revenue growth through strategic planning, relationship-building, and high-performance. Proven success in exceeding sales targets, expanding market share, and delivering innovative solutions for mid market and enterprise clients across diverse industries. Skilled in leading teams and fostering collaboration.
Overview
18
18
years of professional experience
Work history
Enterprise Sales Director
nShift Ltd
London
01.2023 - 07.2025
- Most senior sales employee in the UK region, reporting into the EVP of Customer growth.
- Leading all our largest customer engagements, RFPs and full sales cycle into our professional services teams.
- 110% quota achievement last full year across UK, EU and USA.
- Consistently generate 95% of my own pipeline through outbound, industry standing and partner relationships.
Senior Enterprise Sales
Sendcloud
05.2022 - 12.2023
- I was a senior member of the enterprise sales team, leading new business sales cycles with the largest opportunities using my industry experience and position.
- Selling across UK and EU.
- Offered head of enterprise sales role by the founders and CEO, but I resigned due to family reasons.
Commercial Development Manager
Metapack Ltd
10.2019 - 04.2022
- A senior sales position reporting to the GM of Metapack Europe and VP UK.
- I took full ownership and responsibility for the sales funnel for two Metapack products: Returns and Dynamic Delivery Options.
- My responsibility spans from driving the product roadmap to leading new business and upsell sales cycles, drive the adoption and sales of these products across the UK, EU & US sales teams.
- 140% average quota attainment.
Senior Pre-Sales Consultant
Pitney Bowes: Commerce Services
08.2018 - 10.2019
- Responsibility to advance opportunities with leading ecommerce brand executives across functional domains, by securing the technical close.
- Supporting an end-to-end global ecommerce solution that can handle all facets of enterprise retail cross-border expansion where retailers can localise their domestic web site for international consumers, coupled with cross border logistics and global customer service.
- In this role I collaborate closely with sales, service, product, engineering, logistics and technical support resources to ensure proposed deals include technical solutions that accurately address customer needs and are appropriately supported by key customer technical decision-makers.
Principle Pre-Sales Solution Consultant
Anatwine Ltd
03.2016 - 07.2018
- In this role I worked with our sales team to present the Anatwine platform to our customers including product demonstrations with the goal of satisfying the customer’s requirements and achieving commercial sign off.
- Further to this, I will then oversee the design phase of the project including any architecture discussions to make sure that the project delivery stage will run successfully.
- Exposure to a start-up business that scaled fast and sold.
- In this role I worked with tier 1 enterprise accounts across, customers included Nike, Adidas, GStar –RAW, AllSaints, Puma, Under Armour, House of Fraser, Marks & Spencer and Zalando.
Head of Business Improvement
AS Adventure Group
06.2015 - 03.2016
- My role at Cotswold Outdoor was extended to an AS adventure group wide role encompassing all the retailers in the group – As Adventure in Belgium, Bever in The Netherlands, Snow & Rock, Cotswold Outdoor, Cycle Surgery and Runners Need in the UK.
- This gave me a significant amount of further retail experience across EMEA.
- Key project: Explore More Loyalty scheme
- I was responsible for designing and implementing a multi-channel loyalty scheme across the business.
- This included: System design, implementation, testing, delivery and after care, Sign up: Online, in store and over the phone, Card issue: Online, in store and over the phone, Transactions logged from all channels and stored centrally, Spending analysis to drive benefits, Training across all functions.
Head of Business Improvement
Cotswold Outdoor Ltd
12.2014 - 06.2015
- To support the business strategy, with ERP, order management and eCommerce system development and process improvements that drive incremental sales and operational cost efficiencies.
- To deliver a best in class order fulfilment and contact centre for the business, driving customer satisfaction.
- To be the senior IT contact for the business with the group companies.
Systems Development Manager
Cotswold Outdoor Ltd
05.2013 - 12.2014
- Reporting to the Chief Operating Officer of Cotswold Outdoor and working alongside the Systems development managers at AS Adventure and Bever.
- Strategy creation and implementation responsibility for Multi-channel, WEB, ERP and WMS development.
Senior Business Analyst
Cotswold Outdoor Ltd
01.2008 - 04.2013
- Conducted SWOT analysis for better understanding of current business landscape.
- Analysed financial reports for informed decision making.
- Coordinated training programmes for increased staff competency levels.
- Performed gap analysis, identifying areas of underperformance and inefficiency.
Education
BSc - Business Administration
Cardiff University
CardiffSkills
- Negotiation skills
- Commercial contract management
- Calm under pressure
- Communication skills
- Public speaking
- Team building
- Leadership
- Strategic planning
- Upselling
- Consultative selling
- MEDDPIC & Challenger sales trained
Personal Information
Date of birth: 12/11/84
Father of two, keeping me busy at weekends.
Active swimmer, footballer and golfer.
Timeline
Enterprise Sales Director
nShift Ltd
01.2023 - 07.2025
Senior Enterprise Sales
Sendcloud
05.2022 - 12.2023
Commercial Development Manager
Metapack Ltd
10.2019 - 04.2022
Senior Pre-Sales Consultant
Pitney Bowes: Commerce Services
08.2018 - 10.2019
Principle Pre-Sales Solution Consultant
Anatwine Ltd
03.2016 - 07.2018
Head of Business Improvement
AS Adventure Group
06.2015 - 03.2016
Head of Business Improvement
Cotswold Outdoor Ltd
12.2014 - 06.2015
Systems Development Manager
Cotswold Outdoor Ltd
05.2013 - 12.2014
Senior Business Analyst
Cotswold Outdoor Ltd
01.2008 - 04.2013
BSc - Business Administration
Cardiff University
Similar Profiles
Andrew GoughAndrew Gough
Sales Director at nShiftSales Director at nShift
Zakria Riaz DarZakria Riaz Dar
QA Automation Engineer at Nshift ABQA Automation Engineer at Nshift AB
Pemba SherpaPemba Sherpa
House captain at Gordon's schoolHouse captain at Gordon's school
Sharon WoodruffeSharon Woodruffe
School Administration Officer at Down Ampney C of E Primary SchoolSchool Administration Officer at Down Ampney C of E Primary School
Charlotte SayerCharlotte Sayer
Safe House and Community Support Worker at Next LinkSafe House and Community Support Worker at Next Link