Summary
Overview
Work history
Education
Skills
Accomplishments
Certification
Languages
Personal Information
References
Timeline
Generic
Asghar Esmaeili

Asghar Esmaeili

London,United Kingdom

Summary

Accomplished business management professional with extensive experience in strategic planning and execution, budgeting and cost control, and revenue growth. Demonstrates deep knowledge of product costing, GCC market demand, and close association with renowned GCC distributors. Proven track record in digital marketing, KPI monitoring and analysis, brand promotion strategies, and competitor analysis. Expertise in e-commerce sales, contract negotiation, new business acquisition, client relationship building, product launch expertise, and retail marketing. Adept at cultural awareness with extensive participation in international fairs. Career goal: to leverage skills in a dynamic organisation focused on growth and innovation.

Overview

26
26
years of professional experience
5
5
years of post-secondary education
1
1
Certification

Work history

Sales Manager

B Healthy LTD.
London
2025.04 - Current

• Develop and implement international sales strategies in line with company growth objectives

• Identify and establish new international markets, distributors, and commercial partners

• Manage and develop relationships with international customers and key accounts

• Represent the company at approved international trade shows, exhibitions, and business meetings

• Prepare sales forecasts, market analysis, and performance reports for the line manager

• Work under the supervision of the Sales Director with regular reporting and performance reviews

  • Coordinated promotional campaigns to boost brand visibility.
  • Negotiated lucrative contracts to secure long-term client commitment.
  • Drove revenue growth by identifying and capitalising on emerging market trends.
  • Developed robust client relationships for improved business growth.
  • Enhanced market penetration with effective territory management.
  • Oversaw planning and execution of targeted sales and marketing strategies.
  • Conducted regular market assessments to stay current on trends and maintain readiness for changes.

Director of Operations

Sweet Garden General trading LTD
Manchester, United Kingdom
2022.01 - 2025.02
  • Managed procurement processes and coordinated material and resource allocation.
  • Reviewed financial information and adjusted operational budgets to promote profitability.
  • Liaised with superiors to make decisions for operational activities and set strategic goals.
  • Monitored key performance indicators to support organizational objectives.
  • Monitored suppliers to efficiently provide needed goods and services within budgetary limits.
  • Spearheaded multiple projects from concept through completion while successfully managing budgets and timelines on each project.
  • Directed administrative activities directly related to making products or providing services.
  • Collaborated with stakeholders to develop long-term strategic plans for growth.

Director of Sales and Marketing

Sweet Garden General Trading Co LLC
Dubai
2015.06 - 2021.12
  • Evaluated customer demand and identified trends to adapt to changing consumer landscape.
  • Liaised with internal teams to produce and market products or services.
  • Developed market penetration and promotional effort strategies to improve sales and customer satisfaction.
  • Monitored overages and adjusted inventory to prevent loss.

General Manager, Business Development

Sweet Garden General Trading Co LLC
Dubai
2011.02 - 2015.05
  • Analyzed the competitive landscape and identified new opportunities for business growth.
  • Tracked key performance indicators to measure progress and identify areas of improvement.
  • Constructed retention and growth strategies and delivered on strategies to build strong business pipeline.
  • Coordinated and implemented marketing plans resulting in new business opportunities.
  • Built business relationships with current and potential clients via face-to-face meetings or video conferencing to deliver opportunities.
  • Leveraged account planning and time management tools to drive revenue to assigned quota.
  • Analyzed trends and results to determine annual unit and gross-profit plans.

Sales and Marketing Manager

Sweet Garden General Trading Co LLC
Dubai
2008.01 - 2011.01
  • Leveraged market and customer insight data to develop marketing and sales strategies.
  • Utilized social media tools and marketing platforms to help drive company awareness.
  • Developed brand positioning and strategies to enhance brand value and equity.
  • Met marketing and sales financial objectives by forecasting requirements and preparing annual budgets.
  • Developed sales team through motivation, counseling and product knowledge education.
  • Provided guidance and mentorship for junior-level staff members.

Key Account Sales Manager

Sweet Garden General Trading Co LLC
Dubai
2005.03 - 2007.12
  • Leveraged technology solutions to improve procurement operations and facilitate data-driven decision-making.
  • Developed and implemented strategic sourcing plans, identifying and securing optimal suppliers at competitive prices.
  • Led procurement projects from initiation to completion in alignment with budget and timeline constraints.
  • Implemented new policies and procedures related to purchasing activities.
  • Resolved vendor and contractor grievances and claims against suppliers.
  • Maintained records of goods ordered and received.
  • Prepared reports regarding market conditions and merchandise costs.
  • Reviewed purchase order claims and contracts for conformance to company policy.
  • Negotiated favorable contracts with suppliers that minimized costs.
  • Controlled purchasing department budgets.

Sales Executive - Key Accounts

Sweet Garden General Trading Co LLC
Dubai
1999.09 - 2001.08
  • Compiled reports on account progress, goals, and forecasts for account teams and stakeholders.
  • Negotiated agreements with key accounts to secure preferred pricing and terms.
  • Led development of account plan to maximize profitability, revenue growth and market share.
  • Evaluated client feedback to brainstorm ways to improve products and provide quality customer service.
  • Forecasted sales numbers to gauge product and campaign success.
  • Updated and expanded client databases within assigned territory.
  • Represented brand during special events, customer interactions and sales.
  • Responded promptly to customer queries to increase overall satisfaction.
  • Provided product information to customers and aligned products with customer needs to boost satisfaction.

Education

M.D -

Charles University
Pilsen
1992.09 - 1997.08

Skills

  • Strategic planning and execution
  • Business management
  • Budgeting and cost control
  • Revenue growth
  • Deep knowledge of the product costing
  • Extensive participation in International Fairs
  • Detailed knowledge of GCC market demand
  • Close association with renowned GCC distributors
  • Product knowledgeability
  • Digital marketing understanding
  • KPI monitoring and analysis
  • Brand promotion strategies
  • Target achievement focus
  • Competitor analysis
  • E-commerce sales
  • Contract negotiation
  • New business acquisition
  • Client relationship building
  • Product launch expertise
  • Retail marketing
  • Cultural awareness

Accomplishments

Nestle Best Distributor of the year MENA 2021, 2022, 2023

Pladis Best Execution Award 2023

Bazook Best Parctices Award 2022

Certification

ISO 9001-2000 Awareness Certificate

Languages

English
Fluent
Arabic
Advanced
Urdu
Upper intermediate
Czech
Intermediate
Persian
Native

Personal Information

  • Date of birth: 21/01/1974

References

Available upon request

Timeline

Sales Manager

B Healthy LTD.
2025.04 - Current

Director of Operations

Sweet Garden General trading LTD
2022.01 - 2025.02

Director of Sales and Marketing

Sweet Garden General Trading Co LLC
2015.06 - 2021.12

General Manager, Business Development

Sweet Garden General Trading Co LLC
2011.02 - 2015.05

Sales and Marketing Manager

Sweet Garden General Trading Co LLC
2008.01 - 2011.01

Key Account Sales Manager

Sweet Garden General Trading Co LLC
2005.03 - 2007.12

Sales Executive - Key Accounts

Sweet Garden General Trading Co LLC
1999.09 - 2001.08

M.D -

Charles University
1992.09 - 1997.08
Asghar Esmaeili