Asad Azmi Najeeb
London
Summary
Experienced Digital Marketing Executive offering 2-year background planning, developing, managing and implementing digital marketing strategies in Industry. In-depth knowledge of Social Media, SEO, Wordpress, CRM and Google Analytics paired with deep familiarity of digital marketing channels. Resourceful and industrious professional skillful in measuring ROIs and KPIs and preparing and managing digital marketing budgets. Certified in SEO, Content Marketing Principles for Business, On Page and Technical SEO, Email Marketing, Google Analytics 360, Google Tag Manager, Growth Driven Design & Social Media Certified.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Digital Marketing Executive
Orange Fish Events
04.2020 - 05.2022
- Increased website traffic by implementing search engine optimization strategies and keyword research.
- Developed successful email marketing campaigns for enhanced customer engagement and retention.
- Enhanced brand awareness through the creation of compelling social media content and daily management of company profiles.
- Optimized landing pages for improved conversion rates, utilizing A/B testing and user experience best practices.
- Increased customer retention rates with personalized email marketing campaigns tailored to individual preferences and behaviors.
- Led a team of digital marketers in executing data-driven strategies to support company-wide goals and initiatives.
- Created and distributed monthly SEO reports to notify clients of site traffic, goals and KPIs.
- Developed and executed multiple print and digital marketing efforts to enhance brand visibility.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Increased brand awareness through creation and management of social media channels, boosting social media engagement by 40%.
Digital Marketing Intern
Orange Fish Events
10.2019 - 04.2020
- Improved brand awareness by developing and implementing targeted social media campaigns.
- Boosted lead generation with the creation of engaging email marketing campaigns.
- Enhanced customer retention rates, managing a consistent content calendar for blog posts and social media updates.
- Optimized landing pages to increase conversion rates using A/B testing techniques.
E-Commerce Intern
NF Factory
10.2018 - 03.2019
- Learn creating and managing websites with Wordpress & Wix
- Created NF Factory Application for Google Play Store
- Enhanced user experience by optimizing website layout and product categorization.
- Web Design & Development
- Coordinated with web developers on site improvements, enhancing functionality for a seamless user experience.
- Maintained accurate records, inventory and sales payments.
- Streamlined order processing for faster customer service and increased satisfaction.
- Developed marketing strategies to drive traffic to the company''s e-commerce platform.
- Analyzed sales data to identify trends and optimize inventory management.
- Handled customer inquiries through various channels, resolving issues efficiently while maintaining a high level of professionalism.
Education
Master of Science - Digital Marketing
Royal Holloway, University of London
London, United Kingdom09.2023
BBA - Business Administration
Galgotias University
Greater Noida, India04.2020
Skills
- Google Analytics
- E-Newsletters
- Landing Page Design
- HTML and CSS Knowledge
- Content Marketing Strategy
- Customer Relationship Management
- Social Media Management
- User Experience Optimization
- Keyword Research Analysis
- Search Engine Optimization
- Graphic Design Abilities
- Google Ad words
- Content Development
- Social Media Campaigns
- Copywriting and Editing
- E-commerce Marketing
- Social Media Platforms
Accomplishments
- Elevated the company's social media presence by creating and curating engaging content, resulting in a 40% growth in followers across platforms and increased brand recognition.
- Led a comprehensive SEO optimization initiative, resulting in a 40% increase in organic website traffic and a prominent improvement in keyword rankings for key event-related searches.
- Orchestrated a successful digital marketing campaign for a flagship event, contributing to a 50% rise in attendance compared to the previous year, and generating positive post-event feedback.
- Executed a targeted email marketing campaign focused on customer retention, leading to a 20% increase in repeat attendance for recurring events and improved customer loyalty.
- Stayed abreast of industry trends and emerging technologies, obtaining relevant certifications Google Ads, Google Analytics and Digital Marketing Strategies to enhance digital marketing proficiency.
Certification
- How to boost lead generation with SEO. (Semrush Academy)
- Social Media Marketing Crash Course (Semrush Academy)
- PPC Automation Course (Semrush Academy)
- Content Marketing Principles for Business (SemrushAcademy)
- On Page and Technical SEO Course (Semrush Academy)
- Engage & Convert: The ultimate Email Marketing Guide(Semrush Academy)
- Engage Convert: The Ultimate Email Marketing Guide(Semrush Academy)
- Google Analytics for Beginners (Google Analytics Academy)
- Advanced Google Analytics (Google Analytics Academy)
- Getting Started with Google Analytics 360 (Google AnalyticsAcademy)
- Google Tag Manager Fundamentals (Google AnalyticsAcademy)
- Digital Marketing Certified (Hubspot Academy)
- Growth Driven Design Certified (Hubspot Academy)
- Social Media Certified (Hubspot Academy)
• Aerial Cinematography • Video editing • Camping & Trekking • Read and learn about Aviation
Skills and Interests:
- Aerial Cinematography: Proficient in drone-based aerial cinematography, creating visually compelling shots for diverse projects.
- Video Editing: Expertise in Adobe Premiere Pro, Final Cut Pro X for crafting polished and engaging video content on Youtube.
- Camping & Trekking: Enthusiastic about outdoor adventures with strong navigation and survival skills.
- Aviation Enthusiast: Continuously learning about aviation trends & technologies.
Timeline
Digital Marketing Executive
Orange Fish Events
04.2020 - 05.2022
Digital Marketing Intern
Orange Fish Events
10.2019 - 04.2020
E-Commerce Intern
NF Factory
10.2018 - 03.2019
Master of Science - Digital Marketing
Royal Holloway, University of London
BBA - Business Administration
Galgotias University
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