Asad Ali Shah
Langley
Summary
Regional Sales Manager with strong B2B commercial leadership across multi-site field sales, hospitality partnerships, and customer growth delivery. Experienced in managing regional teams, driving acquisition, reducing churn, and using data insights to unlock new opportunities. Skilled in complex negotiation, strategic planning, pipeline development, and building long-term business relationships.
Successful management professional with experience in managing multi-site operations and leading teams. Accomplished at building high-performing teams, developing and implementing successful business strategies, and achieving revenue and profitability goals.
Overview
22
22
years of professional experience
3
3
years of post-secondary education
Work history
General Manager
Argos PLC
2018.01 - Current
- Delivered sales targets, customer growth and retention improvements.
- Managed complex pricing negotiations and B2B service agreements.
- Implemented quarterly action plans aligned to regional strategy.
- Strengthened customer experience, reducing churn.
- Built a high-performance team culture.
- Built high-performing teams to achieve organisational objectives.
- Achieved customer satisfaction with regular feedback and improvement sessions.
- Managed key stakeholder relationships for smoother project completion.
- Reviewed reports from subordinate management to identify areas of opportunity.
- Served as official representative of organisation to public groups or government agencies.
Cluster Manager/ General Manager
Argos PLC
Surrey, middlesex
2016.01 - Current
- Managed a 6-store region delivering commercial performance and customer experience.
- Led field coaching, sales development, and capability building.
- Analysed local markets to identify opportunities and reduce operational risk.
- Built strong partnerships across hospitality, retail and SMEs.
- Used reporting tools and sales dashboards to drive team success.
- Monitored performance metrics for continuous improvement.
- Delegated tasks effectively, maximising team output.
- Built strong relationships, ensuring client trust and loyalty.
- Streamlined operations to enhance productivity.
- Ensured regulatory compliance with diligent documentation management practices.
- Conducted regular meetings to update staff on company developments and goals.
- Fostered a positive work environment, promoting employee engagement and commitment.
- Improved team cohesion by implementing effective communication strategies.
- Coordinated with other managers, fostering interdepartmental collaboration and efficiency.
- Customized promotional strategies to meet needs of different clients, products and services.
- Established budgets for programme activities and controlled expenditure to meet targets.
Business Development Manager
Dixons PLC
London, City of London
2008.01 - 2016.01
- Delivered B2B sales across hospitality, offices and SMEs.
- Negotiated commercial pricing for technology and communications.
- Built and managed strong acquisition and retention pipelines.
- Secured high-value commercial deals through field sales and partnership work.
- Negotiated contracts with vendors to secure best possible terms.
- Drove revenue growth with innovative sales strategies.
- Designed strategy to win new business and maximise selling opportunities among existing clients, achieving lucrative results.
- Coached team to build client relationships and exceed sales targets.
- Predicted possible positive and negative effects of proposed business developments to guide strategy development.
Regional procurement manager
Vision IT Solutions
Nottingham, Nottinghamshire
2004.01 - 2008.01
- Delivered technology, automation and communications projects for commercial clients.
- Analysed market trends for strategic procurement planning.
- Prepared regular reports on procurement performance for senior leadership.
- Optimised inventory control procedures to minimise waste.
- Facilitated seamless transition during major system upgrade.
- Managed regional procurement team, ensuring alignment with company goals.
- Executed risk management protocols, safeguarding company interests.
- Facilitated decision-making by preparing cost comparison of material pricing.
- Built productive relationships with stakeholders, communicated updates and sought mutually beneficial outcomes.
Education
PGD Advanced Management - Advanced business management
2007.09 - 2008.11
MA Business Management - International Financial Markets
2004.09 - 2006.04
- Graduate with Masters
MBA -
- Dissertation in Marketing
BSc Information Technology - undefined
Skills
- Regional Sales Leadership
- B2B Hospitality
- Data Insights
- Business development
- Employee management
- Partner Engagement
- Field Sales Leadership
- Commercial Strategy
- Strong Communication
- Data-Driven Decisions
- Leadership excellence
- Product launch expertise
- Regional marketing strategies
Websites
Languages
English
Urdu
Punjabi
Arabic
Timeline
General Manager - Argos PLC
2018.01 - Current
Cluster Manager/ General Manager - Argos PLC
2016.01 - Current
Business Development Manager - Dixons PLC
2008.01 - 2016.01
University of Sunderland - PGD Advanced Management, Advanced business management
2007.09 - 2008.11
Kingston University - MA Business Management, International Financial Markets
2004.09 - 2006.04
Regional procurement manager - Vision IT Solutions
2004.01 - 2008.01
Punjab University - BSc Information Technology,
Dublin Metropolitan University - MBA,