ARUNKUMAR KOTA

• Architected and deployed data-driven, multi-channel marketing journeys in Salesforce Marketing Cloud (SFMC), utilizing Journey Builder, Event Triggers, and Decision Splits to drive hyper-personalized customer lifecycle touchpoints.
• Engineered advanced SQL queries within Data Extensions to support granular audience segmentation, triggered sends, and real-time data personalization; automated workflows via Automation Studio for scalable and efficient execution.
• Developed dynamic and context-aware email templates using AMPscript, SSJS, and Data Views, enabling conditional rendering, real-time personalization, and data-driven content at scale.
• Integrated Salesforce Service Cloud with SFMC using Marketing Cloud Connect, facilitating bi-directional data sync for segmentation, triggered journeys, and CRM-driven personalization.
• Leveraged Movable Ink's real-time content capabilities to deliver dynamic creative assets tailored to user behaviour, location, and device context—boosting open and click-through rates.
• Orchestrated push and in-app messaging campaigns via Airship SDK, incorporating behavioural triggers, deep linking, and A/B testing to enhance mobile engagement strategy.
• Conducted proactive system monitoring and troubleshooting, resolving data issues, send failures, and journey logic problems while ensuring minimal business impact and high availability.
• Built custom reports and dashboards by querying SFMC Data Views, enabling in-depth performance analytics, KPI tracking, and insight delivery to marketing stakeholders, while ensuring GDPR compliance and adherence to data governance standards.

• Configured and optimized Salesforce Marketing Cloud (SFMC) by designing robust data flows, setting up API integrations (REST and SOAP), and configuring platform components including Business Units, Roles, Contact Builder, and Data Extensions to support scalable marketing operations.
• Designed and implemented relational data models and multiple automation's in Automation Studio, streamlining data imports, segmentation processes, and campaign triggers to enhance customer engagement and operational efficiency.
• Built and deployed cross-channel marketing campaigns using Email Studio, Mobile Studio (SMS, Push), and Journey Builder, ensuring cohesive customer experiences across all digital touchpoints.
• Developed and tested responsive email templates compatible across devices and email clients, adhering to brand guidelines and accessibility standards; deployed campaigns across multiple Business Units.
• Created dynamic, data-driven customer journeys in Journey Builder, integrating with multiple data sources such as Salesforce CRM, SFTP-imported data, and API-based triggers.
• Executed complex audience segmentation using advanced SQL queries across Data Views and Data Extensions, as well as declarative tools like Measures and Data Filters to build precise targeting models.
• Utilized Journey Builder's A/B Testing tools, including Path Optimizer, to experiment with timing, channel, and content variations—driving data-backed decision-making.
• Evaluated and aligned technical solutions with enterprise architecture and security standards, ensuring compliance with data privacy regulations including GDPR .
• Documented system architecture, business processes, and campaign blueprints , including High-Level Design Documents (HLDs), Journey maps, and Automation schematics to support governance and knowledge transfer.

Worked as an Oracle SQL/PLSQL Developer in the Retail domain for a Japan-based project, focusing on database development, performance tuning, and data extraction to support business-critical applications.

Worked as an Oracle SQL/PLSQL Developer in the Banking domain, responsible for developing stored procedures, functions, and complex queries to support core banking operations, reporting, and data integrity across high-volume transactional systems.