ARUNKUMAR KOTA

· Designed and executed multi-channel marketing campaigns using Salesforce Marketing Cloud, leveraging Journey Builder for personalized customer experiences.

· Developed complex SQL queries and implemented automations in Automation Studio for efficient data segmentation and campaign execution.

· Customized dynamic email content using AMPscript and Server-Side JavaScript (SSJS), enhancing user engagement and personalization.

· Utilized Salesforce Marketing Cloud Connect to integrate and retrieve data from Salesforce Service Cloud, enhancing campaign targeting and personalization.

· Delivered real-time, dynamic content in campaigns through Movable Ink, ensuring high relevance for target audiences.

· Managed push notification campaigns via Airship, driving timely and impactful mobile communications.

· Analyzed campaign performance and delivered actionable insights to stakeholders, ensuring continuous optimization and compliance with GDPR and industry standards.

• Responsible for configuring the Salesforce Marketing Cloud (SFMC) platform that involves the data flow design, integration setup for APIs and other configuration of Marketing Cloud components and as well as reports to drive the business outcomes.
• Worked on creating the data model as well as several automations within Marketing Cloud that to optimize and improve the customer engagement.
• Worked on creating several multi channel campaigns in Salesforce Marketing cloud including the Email, SMS and Push notifications.
• Created and tested several emails and email templates that renders across different devices and deploying them across several BUs.
• Worked on setting up several journeys that works with different data source based on the requirement.
• Good experience in monitoring and troubleshooting issues and resolving them by making sure the impact to business as minimal.
• Worked on several advanced segmentations with SQL querying several data extensions and data views. Also worked on several segments using measures and data filters.
• Experience with A/B testing including the Path Optimizer in Journey builder.
• Evaluated, designed, and reviewed solutions in Salesforce Marketing Cloud to ensure compliance with security and architecture standards.
• Worked on documenting the High level design documents, business processes, Journeys, Automations and the overall Blue prints.

Worked as a Oracle SQL /LSQL in Retail Domain for Japan Project.

Worked as a Oracle SQL/PLSQL Developer in Banking Domain