Arran Hanif
Maidenhead,Berkshire
Summary
Senior Customer Development Manager with full P&L; accountability up to £40m across the No.1 and No.2 customers at Colgate-Palmolive (Tesco & Sainsbury’s). Rapid progression through four commercial roles in under four years, delivering record account growth, large-scale distribution expansion, and complex CPI/JBP negotiations. Proven track record of driving sustainable net sales and margin growth within major UK grocery retailers.
Overview
9
9
years of professional experience
Work history
Senior Customer Development Manager – Sainsbury’s
Colgate-Palmolive
Woking, Surrey
04.2025 - 03.2026
- £40m Net Sales P&L; Owner | No.2 Customer in Business
- Lead end-to-end commercial strategy across Oral Care & Personal Care for one of the business’s largest UK grocery accounts.
- Negotiated annual Joint Business Plan and CPI agreements to protect margin and unlock sustainable growth investment.
- Delivered +10% Net Sales growth (+£2.8m) across Colgate Oral Care portfolio.
- Line manager to Customer Development Executive; oversee broader Personal Care performance and cross-category alignment.
- Drive cross-functional execution across category, supply chain, finance, and marketing teams.
Customer Development Manager – Tesco UK
Colgate-Palmolive
10.2023 - 03.2025
- £17.8m Net Sales P&L; Owner | No.1 Customer in Business
- Delivered record +26% Net Sales growth (+£3.7m) in one year.
- Secured +4,807 distribution points (+16.6%) and 8 incremental SKUs across 5 buying areas and 5 buyers.
- Elevated Sanex Shower Gel from No.3 to No.2 brand in category, delivering >25% growth.
- Lead trade investment optimisation and promotional strategy to deliver net sales, GTN, and margin targets.
- Negotiated CPI increases and strengthened long-term customer profitability.
- Awarded “You Can Make a Difference” for best-in-class premium Sanex NPD launch delivering record market share gains.
Associate Customer Development Manager – Tesco Ireland
Colgate-Palmolive
02.2023 - 09.2023
- Delivered +£969k Net Sales growth (+27%) through successful Oral & Personal Care range reviews.
- Achieved +7.2% distribution growth and secured 11 incremental SKUs.
- Led commercial sell-in strategy across multiple buying contacts, aligning internal brand and category teams to deliver incremental space.
- Managed forecasting, promotional execution, and in-year performance tracking to ensure delivery against account targets.
- Supported cross-functional stakeholder alignment across marketing, category, and supply chain teams.
Customer Development Executive - Tesco UK
Colgate Palmolive
07.2022 - 01.2023
- Supported £55m Net Sales Account | No.1 Customer in Business
- Owned forecasting and demand planning processes across Oral Care within Tesco.
- Managed promotional planning, investment invoicing, and financial analysis to optimise trade spend ROI.
- Collaborated cross-functionally with Category, Shopper Marketing, and Supply teams to deliver best-in-class in-store execution.
Key Account Manager
Henkel
01.2021 - 06.2022
- Full P&L; ownership across Wholesale, E-commerce & High Street channels.
- Negotiated and executed annual Joint Business Plans aligned to pricing, promotion, and distribution strategy.
- Delivered accurate SKU-level forecasting and volume planning across national accounts.
Commercial Executive – Grocery
Henkel
03.2019 - 12.2020
- Supported Big Four grocery accounts across promotional proposals, forecasting, and sales performance tracking.
Business Development Specialist
Ariston Thermo Group
08.2017 - 01.2019
- Delivered revenue growth through new business acquisition and channel expansion initiatives.
Education
BA (Hons) - History
University of Southampton
A-Levels -
John Hampden Grammar School
High Wycombe, BuckinghamshireSkills
- P&L; Ownership (£40m) Joint Business Planning & Negotiation Category Growth Strategy
- Forecasting & Trade Investment Management Cross-Functional Leadership Retailer Relationship Management
- Distribution Expansion & Range Review Execution NPD Launch Management Commercial Analytics
Timeline
Senior Customer Development Manager – Sainsbury’s
Colgate-Palmolive
04.2025 - 03.2026
Customer Development Manager – Tesco UK
Colgate-Palmolive
10.2023 - 03.2025
Associate Customer Development Manager – Tesco Ireland
Colgate-Palmolive
02.2023 - 09.2023
Customer Development Executive - Tesco UK
Colgate Palmolive
07.2022 - 01.2023
Key Account Manager
Henkel
01.2021 - 06.2022
Commercial Executive – Grocery
Henkel
03.2019 - 12.2020
Business Development Specialist
Ariston Thermo Group
08.2017 - 01.2019
BA (Hons) - History
University of Southampton
A-Levels -
John Hampden Grammar School