Arjun Sandhu

• Built out an entire customer base of multiple site retailers across travel, convenience, holiday parks, forecourts & more from the ground up. 4,902 incremental distribution points added since joining.
• P&L responsibility for all MSO's as well as Booth's & Majestic Wines.
• Working closely with the route to market teams on supply & how to maximize both MSO & RTM P&L's.
• Blended traditional retail with e-comm & q-comm opportunities via retailer platforms.
• Built out the forecourt channel from scratch landing JBP's with the top 5 operators within the first 15 months.
• Optimized operational procedures, resulting in smoother workflow.
• Developed unique sales proposals to secure major deals.
• Coordinated with marketing team, enhancing promotional strategies.
• Facilitated productive meetings with key stakeholders, driving collaborative decision-making.
• Drove brand growth by forging strong industry partnerships.
• Collaborated closely with other departments to deliver integrated solutions.
• Managed sales negotiations leading to increased annual revenue.
• Strengthened business relationships by effectively managing multiple national accounts.
• Ensured continued sales growth by conducting market research, identifying trends, risks and opportunities.
• Cultivated strong rapport with clients and stakeholders to support long-lasting partnerships.
• Negotiated contracts and closed deals to achieve favourable terms for corporate objectives.
• Analysed consumer data to predict future purchasing trends for informed decision-making.

• Management of large scale national accounts & high profile e-commerce platforms, with full P&L responsibility for 3 of 4 accounts.
• Driving the development and implementation of short, medium and long term business objectives via Joint Business Plans (JBPs).
• Weekly analysis of sales data and stock reports to share with key stakeholders & gain insight on consumer behaviours with recommend action plans based on insight.
• Analysis of stock & sales forecasting for retailers, ensuring stock level is optimal & targets are achievable.
• Measuring the success of growth initiatives (launches and promotions/activations).
• Built and strengthened relationships with new and existing accounts to drive revenue growth.
• The management of a cross functional team to assist with retailer development from stock queries to asset creation/production.
• Established a wide network of contracts within all accounts.
• Managing 2 out of the 4 of the businesses e-commerce clients.
• Creation of multiple sales performance trackers (shipped revenue & POS) to identify strengths to further capitalise on, as well as development areas to focus on.
• Secured further distribution for current SKU's as well as targeting listings for any NPI.

• Grew engagement, interaction and reputation through multi-platform campaigns for outstanding levels of client satisfaction.
• Closed complex, lucrative deals with new customers.
• Generated leads to bring in new client revenue and improve bottom-line profitability.
• Consistently exceeded revenue targets through new account penetration and development.
• Contacted and converted potential customers via telephone, email and in-person enquiries.
• Attended prominent industry trade shows, exhibitions and events across UK.
• Launched new product lines with sound commercial and marketing strategy.

• Effectively handled daily customer meetings, sales calls and account management tasks, improving the sales teams output.
• Working with route's to market individual and national. Execution and building of JBP's, general point of contact and onboarding.
• Built focused new client networks, growing business opportunities and increasing revenue possibilities.
• Conducted internal and external product training, preparing and executing targeted sales presentations.
• Increased revenue growth from existing customers through targeted account management and development.
• Strengthened profit opportunities through targeted customer relationship development, continually meeting sales objectives.
• Proactively identified and solved complex strategy problems with customers to positively impact sales management and business direction.
• Worked with both independent owners as well as national group buyers.

• Set and maintained a standard of first-class customer service through one to one contact with customers, leading team members by example.
• Maintained exceptional store cleanliness by performing regular weekly resets and allocating staff jobs efficiently on a daily basis.
• Executed visual merchandising techniques according to our group requirements to drive sales and increase foot traffic.
• Coached and mentored all new staff members in regular training to continually deliver against company KPIs.
• Performed thorough inventory inspections and stocktake duties on a monthly basis, ensuring records of stock levels were consistently accurate.
• Evaluated internal company reports, making effective commercial decisions in stock orders and display packages for maximum profit growth.
• Managed staff schedules and budgets for continued productive and profitable company running.
• Planned and executed various merchandising plans such as social media marketing and traditional marketing to achieve higher consumer footfall and higher overall revenue.

• Addressed customer inquiries and concerns to facilitate decision-making and minimise anxiety or hesitation.
• Fostered relationships with customers to expand customer base and enhance loyalty and retention.
• Met customers and offered assistance with selecting merchandise, finding accessories and completing purchases.
• Listened to customer needs and desires to identify and recommend optimal products.
• Maintained up-to-date knowledge of store sales, payment policies and security standards.
• Discussed products and services with customers, outlined restrictions and educated on policies.
• Led on the cash desk during peak, as the only senior staff member accustom to running till operations.

I worked at this shop since the age of 11 as it is a family business. It is a convenience store that serves a wide variety of individuals. Skills that I have achieved through working here are:

• Implemented a new ordering process
• Planned budgets and authorised payments and merchandise returns.
• Trained and developed new associates on POS system and key sales moments.
• Counted cash drawers and made bank deposits.
• Scheduled and led weekly shop meetings for all employees.
• Assigned employees to specific duties to best meet the needs of the business.
• Priced merchandise, stocked shelves and took inventory of supplies.