ARIF FAROOQ
Key Account Manager
Stoke On Trent,UK
Summary
Results-driven professional with expertise in business development, merchandising strategies, and market research and analysis. Demonstrates strong capabilities in team leadership, planning, and relationship management to drive organisational growth and success. Skilled in negotiation and developing innovative solutions to meet customers' demands while fostering long-term partnerships. Committed to leveraging strategic insights and leadership skills to achieve impactful business outcomes.
Overview
17
17
years of professional experience
1
1
Certification
Work history
Key Account Manager
RS Foods Ltd
London, United Kingdom
04.2025 - Current
- Manage and grow a portfolio of 300+ wholesale and retail clients, building strong, long-term partnerships to drive revenue growth.
- Serve as the primary point of contact for high-value customers, ensuring exceptional service and satisfaction.
- Develop and execute strategic account plans to expand product distribution, boost sales performance, and drive category growth.
- Negotiate pricing, promotions, and commercial agreements to deliver profitable and sustainable business results.
- Analyse market trends, customer behaviour, and competitor activity to inform data-driven sales strategies.
- Collaborate with logistics, marketing, and operations teams to ensure timely delivery and seamless account management.
Director
Mamaz World Ltd
London, United Kingdom
12.2023 - 04.2025
- Collaborated with new businesses to experiment with and implement innovative business strategies.
- Onboarded local businesses to expand the partner network and drive business growth.
- Negotiated optimal margins to maximize profitability and ensure sustainable operations.
- Managed high-KPI inventory to minimize overhead expenses and improve operational efficiency.
- Created opportunities to generate high-volume sales through targeted short-term deals.
Business Development Manager
Desert Beat Trading L.L.C
Dubai
07.2009 - 07.2023
- Developed and maintained strong relationships with partners, agencies, and vendors to support business growth.
- Monitored and ensured brand consistency across marketing channels and retail platforms.
- Negotiated and secured partnerships with key retailers, expanding distribution channels and improving product availability.
- Increased online sales by 80% within six months through strategic marketing initiatives.
- Collaborated with cross-functional teams to execute marketing strategies, boosting both online and offline brand visibility.
- Optimized product listings across multiple platforms and provided product training to ground staff, increasing sales and reducing returns.
Education
Bachelor of Business Administration - Business
RGCET | Brillianz Education
DubaiSkills
- Business Development
- Team Leadership
- Planning
- Market Research and Analysis
- Relationship Management
- Negotiation Skills
- Market analysis understanding
- Account management techniques
- Quarterly business review
- Business administration
- Account management
- Upselling and cross-selling techniques
Certification
- UK Driving License Expiry Date: 2023-09-21
- Permission to work in the UK until: August 2028
LANGUAGES
English
Urdu
Punjabi
Hindi
AWARDS
Employee of the year 2018
Employee of the year 2019
Employee of the year 2020
Employee of the year 2021
References
References available upon request.
Work availability
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
morning
afternoon
evening
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Timeline
Key Account Manager
RS Foods Ltd
04.2025 - Current
Director
Mamaz World Ltd
12.2023 - 04.2025
Business Development Manager
Desert Beat Trading L.L.C
07.2009 - 07.2023
Bachelor of Business Administration - Business
RGCET | Brillianz Education