Dynamic and globally experienced fashion professional with a strong foundation in luxury retail, client relations, and fashion analytics. Proven track record in managing high-value clients, driving sales performance, and curating fashion-forward solutions in both corporate and entrepreneurial settings. Skilled in cross-cultural communication, business development, and data-driven strategy. Currently pursuing an MSc in Strategic Fashion Management at UAL: London College of Fashion, enhancing my ability to navigate the evolving global fashion industry with strategic insight and innovation. Passionate about connecting creativity with commerce to deliver elevated customer experiences and sustainable growth.
Since March 2025, I’ve been working as a Business Development Associate at Fund Structuring, an investor-focused firm specializing in alternative assets. In this role, I support fundraising initiatives, investor relations, and strategic deal sourcing across emerging sectors—including fashion, art, and collectibles. I work closely with high-net-worth individuals and institutional investors with portfolios in luxury fashion brands, designer IP, and art-backed funds. My responsibilities include market research, pitch preparation, and identifying creative investment opportunities that bridge culture and capital. This position allows me to merge my passion for fashion with finance by helping structure and scale fashion-related investment vehicles.
From June 2024 to January 2025, I worked as a Private Client Advisor at Farfetch (Hybrid, Hong Kong), managing a portfolio of over 250 high-net-worth clients across Greater China. I delivered personalized styling services, curated exclusive shopping experiences, and consistently exceeded sales targets, generating over HKD 6.1M within seven months. I successfully reactivated 50+ dormant clients and converted 20+ new leads into loyal, repeat buyers. My focus on relationship-building and market insight led to a 94% retention rate among top clients and a 32% increase in average client spend. I also organized and hosted three private events, including one that produced HKD 900K in sales in a single evening. Recognized as a Top Performer in the Greater China Region (Q3 2024), I collaborated closely with internal teams to optimize the client journey and influence merchandising strategy through local market insights. This role deepened my impact in luxury retail and client engagement.From June 2024 to January 2025, I worked as a Private Client Advisor at Farfetch (Hybrid, Hong Kong), managing a portfolio of over 250 high-net-worth clients across Greater China. I delivered personalized styling services, curated exclusive shopping experiences, and consistently exceeded sales targets, generating over HKD 6.1M within seven months. I successfully reactivated 50+ dormant clients and converted 20+ new leads into loyal, repeat buyers. My focus on relationship-building and market insight led to a 94% retention rate among top clients and a 32% increase in average client spend. I also organized and hosted three private events, including one that produced HKD 900K in sales in a single evening. Recognized as a Top Performer in the Greater China Region (Q3 2024), I collaborated closely with internal teams to optimize the client journey and influence merchandising strategy through local market insights. This role deepened my impact in luxury retail and client engagement.
From August 2022 to January 2023, I worked remotely as a Data Analyst Intern at Farfetch Shanghai, supporting the APAC Data & Insights team. I analyzed customer behavior, sales trends, and marketing performance to generate actionable insights for regional strategy. I built dashboards using Tableau and Power BI, improved reporting workflows with SQL and Python, and conducted cohort analysis to identify high-value customer segments. My work contributed to an 18% lift in email campaign conversions and a 30% increase in reporting efficiency. I regularly presented findings to cross-functional teams across Shanghai and Hong Kong.
From May 2020 to December 2021, I founded and operated a vintage wholesale business in Japan, sourcing premium secondhand apparel for resale to EMEA markets. I managed all aspects of the business, including supplier relationships, inventory curation, logistics, and client negotiations. I built a network of over 15 sourcing partners across Japan and developed strong B2B relationships with vintage retailers in Europe and the Middle East. Within 18 months, I scaled operations to ship over 5,000+ units and achieved a 40% profit margin, while maintaining consistent quality and trend alignment for diverse markets.
From December 2020 to March 2021, I worked as a Merchandising Assistant Intern at YKK, supporting cross-border operations between Japan and Hong Kong. I assisted in sample coordination, product tracking, and communication between regional sales and manufacturing teams. I contributed to seasonal merchandising plans by organizing product data, analyzing market trends, and preparing client-facing presentations. My work helped streamline the sample-to-market process and improve internal reporting accuracy. I also supported virtual showrooms and client meetings, strengthening the company’s responsiveness to buyer needs during a key seasonal transition period.