Ariana Encalada

• Delivering personalised styling advice based on body shape, fit preferences and lifestyle needs
• Developing strong product knowledge across the Paige brand, learning core fits, fabrics and seasonal styles
• Advising clients on the most flattering silhouettes and denim cuts to maximise confidence and comfort
• Driving sales performance through upselling, cross selling and styling complete looks
• Working consistently towards daily weekly and monthly sales targets and department KPIs

• Acting as the first point of contact for Personal Shopping clients, understanding their style preferences and needs
• Providing initial guidance on sizing, fit and suitable styles prior to appointments
• Matching clients with the most appropriate Personal Stylist based on desired aesthetic, occasion and budget
• Supporting Personal Shoppers in maximising spend per appointment through effective client preparation
• Managing high volume bookings while maintaining a luxury client experience

• Managing private insurance tracking and claims using systems such as Windtaps
• Liaising with insurers practitioners and clients to resolve queries efficiently
• Proactively solving operational and client issues as they arose in a fast paced environment
• Conducting outbound calls to potential clients to promote services and convert enquiries into bookings
• Supporting revenue through diary optimisation client retention and service upselling

• Provided fashion-focused styling advice and in-depth product knowledge to customers, supporting conversion and average transaction value

• Worked closely with the in-store styling and buying function by sharing real-time customer feedback on trending styles, colours, and fits.

• Contributed insights on customer preferences and sales patterns to support the development of future collections and in-store assortments.

• Supported store KPIs including conversion rate and average basket value, while maintaining strong visual and brand standards.

• Leading and supporting the team to achieve daily and weekly sales targets through strong teamwork
• Actively solving operational and customer issues to maintain smooth store performance
• Continuously enhancing product knowledge to confidently advise customers and support the team
• Monitoring sales performance and KPIs to ensure targets were consistently met
• Preparing and sending daily and weekly email reports on sales performance stock and store operation

• Handled cash transactions accurately maintaining financial integrity.
• Conducted inventory checks to ensure stock accuracy.
• Assisted in visual merchandising, improving shop floor appeal.
• Advised customers on product selection based on their needs.
• Promoted loyalty schemes to customers, enhancing brand loyalty.