Archisha Sanyal
London,United Kingdom
Overview
3
3
years of professional experience
1
1
Certification
Work history
Customer Success, UX & Operations Intern
Mindhug
London, United Kingdom
02.2025 - Current
- Responsible for setting up Mindhug's CRM structures for marketing automation purposes.
- Handling social media campaign management for increased visibility on sites like LinkedIn and Meta.
- Working on creative storytelling decks to capture target audiences.
- Streamlining email marketing and personalised consumer targets.
Digital Marketing Intern
Thoughtworks
Bangalore/Remote
06.2023 - 08.2024
- Directed strategic B2B campaigns through all phases of execution—from ideation to financial planning—enhancing employer brand visibility in key markets including North America, APAC region countries like Thailand and Singapore.
- Contributed to internal and external event promotions, such as Thoughtworks' flagship 'Tech Radar' launch. Utilized tools like Knak and Marketo for campaign management.
- Actively participated in brainstorming sessions to generate creative campaign strategies. Analyzed campaign performance, provided optimization recommendations, and researched new platforms like Gen AI to enhance marketing efforts.
- Assisted in crafting persuasive copy for various online ads and promotional materials.
- Assisted in email marketing campaigns for increased customer engagement and retention rate using tools such as Knack
Head of Human Resources
ManipaltheTalkNetwork (MTTN)
Manipal
06.2023 - 07.2024
- Oversaw a team of 300+ students within Manipal's largest student network and media organization.
- Introduced a new HR policy to foster student-friendly initiatives and minimize conflicts.
- Led restructuring efforts to enhance departmental efficiency.
- Facilitated conflict resolution and conducted workshops on conflict management.
Branding & Strategy Intern
Byjus
Bangalore/Remote
05.2022 - 07.2022
- Conducted research to identify new platforms and tools for enhancing marketing strategies.
- Gained a strong understanding of core branding principles.
- Contributed to the launch of a new series of classroom advertisements.
- Developed skills in content curation for branding initiatives.
Education
Master of Science - Media and Communications
The London School of Economics and Political Science
London, ENG 09.2024 -
Bachelor of Arts - Sociology (Humanities)
Manipal Academy of Higher Education
08.2021 - 06.2024
Higher Secondary - Humanties
Gear Innovative Intl. School
06.2019 - 06.2021
Secondary Education - Sciences
Bethany High School
06.2009 - 05.2019
Skills
- Social media management
- SEO knowledge
- Brand development
- Email marketing
- CRM software use
- Data analysis
- Marketing automation tools
- Digital advertising campaigns
- Landing page optimisation
- Link building
- Campaign performance monitoring
- Market segmentation insight
- B2C sales techniques
- Strategic thinking
Certification
- Presented independent research titled 'Dating Platforms and the Gen Z: Validation or Connection?" to an audience of over 30 global academics, contributing valuable insights into contemporary digital dating behaviors within a scholarly context.
- Management Committee Member of Screenwriting in Naqaab, an independent film club of Manipal. Directed/wrote/produced over four short films.
- Sports Article Writing Intern at TheSportsLite. Wrote SEO based articles on sports.
- Coursera Certificate from the University of Pennsylvania and UNICEF titled "Social Norms and Social Changes".
Timeline
Customer Success, UX & Operations Intern
Mindhug
02.2025 - Current
Master of Science - Media and Communications
The London School of Economics and Political Science
09.2024 -
Digital Marketing Intern
Thoughtworks
06.2023 - 08.2024
Head of Human Resources
ManipaltheTalkNetwork (MTTN)
06.2023 - 07.2024
Branding & Strategy Intern
Byjus
05.2022 - 07.2022
Bachelor of Arts - Sociology (Humanities)
Manipal Academy of Higher Education
08.2021 - 06.2024
Higher Secondary - Humanties
Gear Innovative Intl. School
06.2019 - 06.2021
Secondary Education - Sciences
Bethany High School
06.2009 - 05.2019
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