Summary
Overview
Work history
Education
Skills
Websites
Accomplishments
Custom
Certification
Timeline
Generic

Archisha Sanyal

London

Summary

LSE Media and Communications major who is passionate about enriching skills and raising brand awareness. Determined to assist get involved with marketing and branding campaigns, while. Thrives in a fast-paced environment and meets tight deadlines.

Overview

2
2
years of professional experience
1
1
Certification

Work history

Digital Marketing Intern

Thoughtworks
Bangalore/Remote
06.2023 - 08.2024
  • Worked on core B2B campaigns right from ideation, and budget planning to final execution.
  • Worked on several employer branding, event promotion and lead generation campaigns.
  • Used tools and CRM software such as Knak and Marketo.
  • Participated in brainstorming sessions, resulting in innovative campaign ideas.
  • Analyzed and reported on the success of campaigns and suggested optimizations.
  • Researched and identified new platforms and tools to improve marketing efforts such as Gen AI.
  • Worked on several global and regional campaigns in India, Australia, Singapore, Thailand, etc.

Head of Human Resources

ManipaltheTalkNetwork (MTTN)
Manipal
06.2023 - 07.2024
  • Managing a crew size of 300+ students in Manipal's largest student network and media organization
  • Implemented a new HR policy for more student-friendly activities and ensured less conflict.
  • Headed up restructuring efforts to improve departmental efficiency.
  • Helped resolve several internal conflicts and taken conflict management workshops.
  • Helped with ensuring the smooth operation of external party MoUs.

Branding & Strategy Intern

Byjus
Bangalore/Remote
05.2022 - 07.2023
  • Used tools and CRM softwares such as Knak and Marketo
  • Analyzed and reported on the success of campaigns and suggested optimizations
  • Researched and identified new platforms and tools to improve marketing efforts
  • Understood and worked on the core principles of Branding
  • Helped launch a new set of classroom advertisements
  • Understood content curation for branding purposes.

Subhead of BDPR

ManipaltheTalkNetwork (MTTN)
Manipal
06.2022 - 06.2023
  • Helped with day-to-day operations of business development and public relations at Manipal's largest student media organization
  • Worked on several external party MoUs to ensure growth
  • Helped navigate several social media growth strategies across Instagram, Twitter, YouTube etc
  • Helped keep track and delegate work to a crew of 60+ individuals.

Education

Master of Science - Media and Communications

The London School of Economics and Political Science
London
09.2024 -

Bachelor of Arts - Sociology (Humanities)

Manipal Academy of Higher Education
Manipal, Karnataka
08.2021 - 06.2024

Higher Secondary - Humanties

Gear Innovative Intl. School
Bangalore, Karnataka
06.2019 - 06.2021

Secondary Education - Sciences

Bethany High School
Bangalore, Karnataka
06.2009 - 05.2019

Skills

  • Interpersonal Communication
  • Excellent Work Ethic
  • Honesty and Integrity
  • Teamwork Skills
  • Microsoft excel & office skills
  • Creative at English Writing
  • Social Media Management
  • SEO knowledge
  • Email marketing
  • Brand development
  • CRM software use
  • Content marketing strategy

Websites

Accomplishments

Presenter, WDC Conference, Remote, Current undergraduate thesis on Gen Z dating patterns in Urban India analyzing dating apps.

Custom

Management Committee Member, Naqaab Filmmaking, Manipal, Karnataka, 09/2022, 03/2023

Certification

  • Presenter at World Class Day (WDC) Conference organised by the University of Saskatchewan, Manipal Centre for Humanities & IIT Jodhpur. Presented my independent academic research titled "Dating Platforms and the Gen Z: Validation or Connection?" on Gen Z dating patterns through digital platforms in front of 30+ global academics.
  • Management Committee Member of Screenwriting in Naqaab, an independent film club of Manipal. Directed/wrote/produced over four short films.
  • Sports Article Writing Intern at TheSportsLite. Wrote SEO based articles on sports.
  • Coursera Certificate from the University of Pennsylvania and UNICEF titled "Social Norms and Social Changes".

Timeline

Master of Science - Media and Communications

The London School of Economics and Political Science
09.2024 -

Digital Marketing Intern

Thoughtworks
06.2023 - 08.2024

Head of Human Resources

ManipaltheTalkNetwork (MTTN)
06.2023 - 07.2024

Subhead of BDPR

ManipaltheTalkNetwork (MTTN)
06.2022 - 06.2023

Branding & Strategy Intern

Byjus
05.2022 - 07.2023

Bachelor of Arts - Sociology (Humanities)

Manipal Academy of Higher Education
08.2021 - 06.2024

Higher Secondary - Humanties

Gear Innovative Intl. School
06.2019 - 06.2021

Secondary Education - Sciences

Bethany High School
06.2009 - 05.2019

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Archisha Sanyal