Apurva Bhardwaj
CRO & Digital Analytics
London
Summary
Detail-focused CRO Data Analyst with 6+ years in IT, Digital Analytics and Marketing Consulting industry. Responsible for Digital Business Transformation of Fortune 500 clients using a blend of technology, business expertise and analytics. Proven to understand customer requirements and translate into actionable project plans.
Key Expertise: Conversion Rate Optimization, A/B Testing, Data analysis, Research, Marketing, Visualization & Personalization, Coding (Java, PL/SQL), effective stakeholder management, good problem solving, debugging and analytical skills
Overview
7
7
years of professional experience
6
6
years of post-secondary education
Work History
Process Manger
eClerx
Pune, India
09.2021 - 03.2023
- Increased Conversion Rate by 18% using Customer Journey Optimization and Personalization Touchpoints
- Learned Personal Recommendation test setup that uplifted KPIs by 12-15%
- Coordinated with stakeholders handling challenges and delivering CXO level presentation
- Ideated and implemented 150+ AB Tests, IFEs and Personal Recommendations on Monetate with 85% positive performance
- Performed Website analysis to understand low conversion points and customer behavior across funnel
- Strategized and identified ideal runtime for upcoming test based on AOV/ RPV
- Performed Revenue impact calculation validating 1.5M uplift in business half-yearly basis
- Managed training and KT of employees, grew team 2x by upscaling business.
Senior Associate Marketing & Digital Analytics
Publicis Sapient
Gurugram
10.2019 - 08.2021
- Enabled client take business decisions by recommending data backed actionable insights, resulting in 20% increased CTR
- Drove regular media campaign analysis to improve historical KPI performance
- Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings.
- Automated and managed 20+ dashboards to track performance, enhancing efficiency and productivity
- Utilized brand lift studies to develop marketing plan and product strategies
- Data visualization and analysis with Industry leading BI tools like Adobe Analytics, Google Analytics, Advanced MS Excel
- Supervised extracting, transforming & loading campaign data on multiple platforms - Adobe Analytics, DCM, TubeMogul, DV360, Google SA 360, Facebook Ads, Twitter, Pinterest, Reddit
Associate Marketing & Digital Analytics
Publicis Sapient
Gurugram
03.2017 - 10.2019
- Performed analysis and orchestrated innovative campaigns to boost awareness, engagement and sales
- Generated reports detailing campaign performance, customer engagement and engagement trends.
- Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
- Prepared media investment forecast and budget recommendations
- Leveraged BigQuery(SaaS) as multi-cloud analytics solution and utilized it using SQL for querying & scalable analysis
- Covered implementation and analysis of Adobe Analytics, Google Data Studio and Hubspot for client
Associate Technology
Publicis Sapient
Gurugram
07.2016 - 03.2017
- Worked on developing data integration solutions for US based client
- Backend as well as front-end development along with database integration on MVC framework using Struts
- Implemented common communication platform among different systems with Publisher Subscriber model in IIB
- Used PL/SQL procedures to store data in DB
- Maintained and updated source code repositories on regular basis
- Delivered Data Security project to prevent SQL Injection attacks
- Created new screen introducing new functionality using MVC, Struts, Java, JSPs
- End to end ownership of each project deliverable including requirement confirmation, documentation, unit testing, review comment incorporation, deployment, support and bug fixing
Education
B.Tech - CSE
Manipal University
Jaipur 07.2012 - 07.2016
XII (Senior Secondary) -
Step By Step High School
Jaipur 06.2011 - 05.2012
X (Secondary) -
St. Angela Sophia Sr. Sec. School
Jaipur 07.2009 - 05.2010
Skills
Reporting & Analysis: Adobe Analytics, Google Analytics, SA360, Advanced Excel, Microsoft Office
Visualization : Adobe, Google Data Studio, Tableau, Hubspot, Datorama
A/B Testing: MonetateLanguages: PL/SQL, Java, C/C, Basics of R & PythonCertifications
Google Analytics Beginner, Google Analytics Advanced, Google Analytics for Power, Google Analytics 360, Google Data Studio, EMC Academic Associate(Data Science and Big Data Analytics)
Accomplishments
- Recognized twice in first 9 months for delivering excellence & awarded “Rookie of the Year”
- Recognized for “Client Focused Delivery” and “People Growth”
- Nominated for the top winner of the 2016 batch
- Partnered in a food based startup during college fest Oneiros for four consecutive years
- Volunteered for the NGO Educate Girls, active member of environment club
- Elected as a core committee member in student council, multiple time winner in debate competitions
- Won academic excellence award
- Represented school at district level Basketball competition
Hobbies
- Handling a personal blog That Ivory Diary, narrated & scripted videos for YouTube
- Fitness enthusiast - successfully summited 10+ treks, completed 10km marathon
- Content Writing, Photography, Adobe Photoshop
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
There is a powerful driving force inside every human being that, once unleashed, can make any vision, dream, or desire a reality.
Tony Robbins
Timeline
Process Manger
eClerx
09.2021 - 03.2023
Senior Associate Marketing & Digital Analytics
Publicis Sapient
10.2019 - 08.2021
Associate Marketing & Digital Analytics
Publicis Sapient
03.2017 - 10.2019
Associate Technology
Publicis Sapient
07.2016 - 03.2017
B.Tech - CSE
Manipal University
07.2012 - 07.2016
XII (Senior Secondary) -
Step By Step High School
06.2011 - 05.2012
X (Secondary) -
St. Angela Sophia Sr. Sec. School
07.2009 - 05.2010