Canva
Aprajita Pandey
London
Summary
Highly motivated Digital Marketing professional with an MSc from Queen Mary University of London and diverse experience in marketing, sales, and political consulting. Proven track record in driving engagement through data-driven strategies, conducting in-depth market research, and executing successful political campaigns. Possess strong analytical, communication, and strategic skills, with a passion for using digital marketing to create positive social change and drive business growth. Actively seeking entry-level marketing roles to leverage expertise to enhance brand visibility and customer engagement.
Overview
5
5
years of professional experience
6
6
years of post-secondary education
5
5
Certifications
2
2
Languages
Work History
Freelance Social Media Manager
Self-Employed
London
08.2024 - Current
- Developed social media strategy that led to 15% increase in engagement within first month.
- Created and managed content calendar, planning and scheduling 3-4 posts per week to maintain consistent brand visibility.
- Conducted in-depth market research and competitor analysis, identifying 5 key trends to enhance content strategy.
- Increased follower count by 10% in initial weeks through targeted content and community engagement.
- Monitored and analyzed social media metrics, providing weekly reports and insights to refine strategies for improved performance.
Marketing Intern
Paralimi
London
08.2024 - Current
- Authored 15+ high-impact articles that drove 25% increase in website engagement by leveraging SEO best practices and targeted content strategies
- Developed and designed 10+ compelling presentations for key stakeholders, enhancing clarity and persuasiveness in client pitches and internal meetings
- Conducted in-depth market research to support content creation, contributing to 15% increase in relevant keyword ranking on search engines
- Currently gaining hands-on experience in various aspects of digital marketing, contributing to marketing strategies and campaigns for company.
Store Associate
The TJX Companies, Inc
London
10.2023 - Current
- Efficiently labeled, tagged, and sorted over 1,000 items of merchandise weekly, ensuring well-organized sales floor and improving inventory accuracy by 20%
- Processed average of 150 cash and credit transactions daily with 99% accuracy rate in cash handling, contributing to seamless customer checkout experience
- Collaborated with store manager to assess merchandise and supply needs, resulting in 15% reduction in stock shortages and improved product availability.
Associate Researcher
Discourse Consulting
London
09.2023 - 04.2024
- Conducted research to support consulting projects and initiatives, providing valuable insights and data to inform strategic decisions
- Analyzed large datasets and prepared comprehensive reports, which were used to guide client strategies and recommendations
- Played key role in supporting team with market research, policy analysis, and client presentations.
Political Consultant
Indian National Congress
Uttar Pradesh
01.2020 - 03.2022
- Led execution of three major political campaigns over two years, incorporating thorough research, planning, and end-to-end management, culminating in successful election win for candidate
- Enhanced client's public image through data-driven campaign strategies, resulting in 15% increase in favorability ratings
- Communicated campaign platforms and promises clearly to over 500 voters through presentations and informational sessions, resulting in increased voter turnout
- Conducted over 50 comprehensive analyses of opponents, policies, and past campaigns to inform strategy, contributing to development of effective campaign tactics.
Sales Intern
Tata Motors Car Showroom - RKL Motors
New Delhi
09.2019 - 11.2019
- Interacted with average of 10-15 customers daily to understand preferences and recommend suitable vehicle models, improving customer satisfaction and driving sales
- Established and maintained comprehensive customer database, enhancing customer relationship management efficiency and follow-up processes
- Played key role in driving sales performance by collaborating with sales team to exceed monthly sales targets of 300 units through effective customer engagement.
Education
MSc - Digital Marketing
Queen Mary University of London
London, ENG 09.2022 - 09.2023
Master of Commerce (M.Com) - Human Resources Management
Deendayal Upadhyay Gorakhpur University
India 07.2014 - 06.2016
Bachelor of Commerce (B.Com) - Business
University of Delhi
India 06.2011 - 06.2014
Skills
SPSS (Intermediate)undefined
Software
Mailchimp
Wordpress
Certification
Fundamentals of Digital Marketing certification (Google)
Timeline
Freelance Social Media Manager
Self-Employed
08.2024 - Current
Marketing Intern
Paralimi
08.2024 - Current
Store Associate
The TJX Companies, Inc
10.2023 - Current
Associate Researcher
Discourse Consulting
09.2023 - 04.2024
MSc - Digital Marketing
Queen Mary University of London
09.2022 - 09.2023
Political Consultant
Indian National Congress
01.2020 - 03.2022
Sales Intern
Tata Motors Car Showroom - RKL Motors
09.2019 - 11.2019
Master of Commerce (M.Com) - Human Resources Management
Deendayal Upadhyay Gorakhpur University
07.2014 - 06.2016
Bachelor of Commerce (B.Com) - Business
University of Delhi
06.2011 - 06.2014
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