APINEASH SIVANESAN
Harrow
Summary
Accomplished professional specializing in brand management and positioning, with a strong ability to develop and uphold brand guidelines for consistent messaging across platforms. Proven success in executing campaigns and promotions that enhance customer experience, while effectively tracking KPIs and brand performance. Demonstrates leadership in managing stakeholders and teams, with expertise in visual merchandising and in-store branding. Skilled in market analysis, reputation management, and relationship building, with proficiency in Microsoft Office Suite and operational optimization.
Seasoned professional in retail management with focus on driving sales and improving store operations. Specialise in transforming underperforming outlets into high revenue generators by refining processes and motivating teams. Possess unique skills in strategic planning and team leadership to enhance customer experience and maximise profitability.
Knowledgeable about retail operations with strong focus on customer service and team leadership. Skilled in inventory management, sales strategies, and conflict resolution. Ready to use and develop communication, organisational, and problem-solving skills in marketing role.
Overview
6
6
years of professional experience
6
6
years of post-secondary education
Work history
Store Manager
JD Sports – Heathrow
2023.03 - 2026.03
- Ensured delivery of brand standards across customer experience and visual merchandising.
- Led and developed a team to create engaging customer interactions that align with brand values.
- Executed in-store campaigns that supported sales objectives and enhanced customer engagement.
- Implemented visual merchandising strategies to drive product visibility and storytelling.
- Monitored sales performance and provided insights to management for operational improvements.
- Collaborate with senior management to support operational improvements and new store initiatives.
- Serve as an Authorised Signatory, responsible for financial approvals, compliance, and operational accountability.
- Increased store quarter-to-date revenue by 7% in Q2 and 6% in both Q3 and Q4 following promotion to Store Manager.
- Strengthened team performance and improved sales conversion through targeted coaching and KPI management.
Marketing Assistant
Benchmark Marketing
2022.05 - 2022.10
- Supported the execution of live marketing and fundraising campaigns for multiple charity brands.
- Represented brands face-to-face, ensuring strong brand messaging and positive public perception.
- Compiled reports analysing campaign performance and customer engagement trends.
- Assisted in planning and delivering promotional events to increase awareness and impact.
- Consistently exceeded campaign KPIs and fundraising targets.
Sales Assistant
Morrisons – Harrow
2020.06 - 2020.08
- Maintained high visual merchandising and POS display standards in line with brand guidelines.
- Delivered friendly, attentive customer service to enhance brand trust and satisfaction.
- Supported daily retail operations in a high-footfall environment.
Education
CERTIFICATE OF HIGHER EDUCATION - ACCOUNTING AND FINANCE
University of Southampton
Southampton 2018.09 - 2022.07
A-LEVELS - BTEC BUSINESS LEVEL 3 EXTENDED
Hatchend Sixth Form
Harrow 2016.09 - 2018.07
Skills
- Brand Management & Positioning
- Brand Guidelines & Consistency
- Campaign & Promotional Execution
- Customer Experience Strategy
- KPI & Brand Performance Tracking
- Stakeholder & Team Leadership
- Visual Merchandising & In-Store Branding
- Market & Customer Insight Analysis
- Reputation & Relationship Management
- Microsoft Excel, PowerPoint, Word, Access
- Authorised signatory
- Store security measures
- Staff rota arrangement
- Logistics co-ordination
- Retail software usage
- Operational optimisation
- Scheduling employees
- Store layout planning
- Supply chain understanding
- Visual merchandising insight
- Crisis management capabilities
- Promotions coordination
- Cash handling
- Financial reporting
- Staff mentoring
- Merchandising expertise
- Loss prevention strategies
- Health and Safety regulations
- Profit and loss understanding
- Staff retention techniques
- Sales Leadership
LANGUAGES
Fluent in Tamil and English
Reference
- Nick, O'mahony, nick@benchmarkadvertising.co.uk, Benchmark advertising
- Hosm, Al Kaddour, m.h.al-kaddour@soton.ac.uk, University of Southampton
Accomplishments
- Exceeded sales targets and increased revenue.
- Improved customer satisfaction and store appeal.
- - Recognised for leadership and contributions to operational improvements.
- Vice president for Tamil Society at University of Southampton
- Team captain for Venceramos Football Club
- Swimming - Level 9
- Music - Grade 5 piano
References
References available upon request.
Timeline
Store Manager
JD Sports – Heathrow
2023.03 - 2026.03
Marketing Assistant
Benchmark Marketing
2022.05 - 2022.10
Sales Assistant
Morrisons – Harrow
2020.06 - 2020.08
CERTIFICATE OF HIGHER EDUCATION - ACCOUNTING AND FINANCE
University of Southampton
2018.09 - 2022.07
A-LEVELS - BTEC BUSINESS LEVEL 3 EXTENDED
Hatchend Sixth Form
2016.09 - 2018.07