Aoife Murphy
Dublin
Summary
Goal-driven Sales Management professional bringing a 20 year career history in sales and proven track record of strategic business growth. Talented leader with proven strengths in change management, high-performing team leadership and key business development. Multi-tasking and self-motivated leader with demonstrated proficiency in sales forecasting and growth generating strategies. Passion for DI&B with a focus on Women in Sales enablement.
Overview
19
19
years of professional experience
Work History
Sales Manager Corp UKI
Hubspot
Dublin
06.2022 - Current
- Established ambitious goals for employees to promote achievement - T12 86%, $4.7M Annual Revenue & No 1 Sales Team Globally 2023,
- Lead Revenue Driving Initiatives Across UKI Segments - Q2 Manufacturing UKI Focus Campaign, Summer Planning & Discovery Hubspot Ireland Event
- Stakeholder Engagement Business Wide - Hiring Panels for Deal Desk and Marketing, Sales Employee Experience Program Collaboration, Data Science and Demand Generation Partnerships on Pilot Program's & Product Managers on Guest Check Out Beta
- Culture Impact - Launched Corp Collab Days & Corp Women in Sales Monthly Events, Created Corp Leadership Thinkspace with Al Smith & Created & Launched "Developing our Pathway to High Performance" Strategy for Corp EMEA
- Executive Representation - WISE External Webinar, Hosted Corp All Hands with Kipp Bonar & Sunil Desai, Quote in Hubspot Article on Sales Management & Hosted numerous internal events such as UKI Huddle, Women In Sales Session, Manufacturing Kick Off & Corp AMA
- Achievements - Selected for Inbound Attendance & Coach Hub & Won Discounting Spiff Budget
Sales Manager UK - Large Client Solutions
Twitter
Dublin
04.2018 - 02.2022
- Managed team of 10 across 2 verticals within the LCS UK business Finance & B2C which delivered 46% YR 1 & 54% Y/Y Y2
- Created & Delivered yearly vertical strategies which were presented to VP of EMEA to align on stakeholder asks
- Leads Cross Border Advertising Programme Dublin Team (UK & Israel) and represented at Global Level
- Lead Internal Stakeholder Relationships for org with with Research & Advertising Performance Teams
- Work with XFN leads to feed into yearly planning and execution of strategies within the Dublin Sales Team
- Ongoing coaching of team on sales excellence and ability to motivate team to deliver on quota
- Reduced process gaps by hiring, supervising and coaching employees on sales strategies and protocols, optimizing performance, growth and profitability.
Sales Manager - EMEA - Mid Market
Twitter
Dublin
12.2017 - 03.2020
- Led the strategic management of a high-performing team by proactively recruiting and developing a best-in-class team of Client Partners and Account Managers spanning the regions of the UK, Ireland, France, Spain, Germany, and Belgium.
- Achieved an annual revenue of $25M+ through effective channel management.
- Demonstrated a proven ability to scale and grow a team, increasing the headcount from 12 to 28 individuals within a span of two years.
- Developed comprehensive yearly and quarterly business plans for the channel, presenting these plans to the Vice President of EMEA
- Collaborated With Sales Op on yearly planning sessions to align on headcount requirements and strategic objectives.
- Managed the performance of the Sales on-site vendor, Zevas, overseeing revenue outcomes.
- Established a dedicated Business Development Representative (BDR) pod focused on activating new clients across various regions.
- Served as the Twitter Women EMEA Lead and hosted the first-ever Twitter Women Summit outside of the United States at the Twitter Sales Conference in Malaga in 2019.
Client Partner - UK - Mid Market
Twitter
Dublin
07.2014 - 11.2015
- Manage full sales cycles with direct clients and Big 6 Agencies for the CPG sector
- Lead CPG & Client Partner knowledge sharing across MMS EMEA via workshops, bi weekly meetings and internal tools
- Represented UK & Ireland on Global Product Council
- Twitter Women EMEA Lead - Launched Twitter Women in all offices across EMEA & Twitter Rep with CWIT
- Trained & Mentored new hires as part of New Hire Orientation Program Program
Senior Account Manager - UKI - Mid Market
Twitter
Dublin
09.2013 - 01.2014
- Managed Non Profit, Education & Govt clients
- 200% YOY.Growth
- July 2015 launched a new CPG vertical for UK & Ireland- acted as Client Partner & Account Manager on this new book of business for 9 months leading its growth, strategy & development- +52% YOY
- Developed MMS EMEA Brand Strategy structure
- Manage and lead Bi-Weekly EMEA Account Manager meetings – this incorporated training and development for AM’s
- Established Tweetmasters Dublin – a bi-weekly session where employees could develop public speaking skills through practice & feedback
- Established Twitter Women Dublin- a Twitter initiative to attract and retain female employees.
Digital Strategy & Account Manager
Warner Music Ireland
Dublin
03.2010 - 09.2013
- Responsible for budget allocation, ad creative and managing all digital campaigns for artist album releases
- Direct Advertising Relationship Management with Facebook, Google & YouTube
- Created YouTube Monetization Strategy for Warner Content which was rolled out to all Warner Territories Globally
- Developed an account plan format for Warner Music UK & Ireland Teams which enabled them to monitor growth and sales activities across accounts which included iTunes, Deezer & Spotify
- Worked with Facebook to activate first Live Steam on Artist Page (Bell X1) with an event from Rooftop of Facebook Dublin - event was attended by Mark Zuckerberg
Digital & Brand Development Manager
Bodytonic Music
Dublin
01.2008 - 02.2010
- Responsible for securing and developing marketing partnerships and sponsorships across commercial platforms & venues
- Activated experiential campaigns with brands such as Vodafone, Redbull, Bacardi, Playstation & Xbox
- Developed a digital sales strategy for Bodytonicmusic.com
- Implementation of marketing campaigns on a national and international level both online & print
- Successfully activated Bodytonic festival partnerships in the UK, Spain and Africa
- Management of Internship Programme – included interviews, training and mentoring throughout the term of their internship.
Sales & Marketing Executive
Hotpress Magazine
Dublin
06.2006 - 01.2008
- Business Development for Hotpress Magazine & Hotpress.com - building relationships with both direct clients and agencies
- Forecasting & prediction of sales volumes, profit margins & SWOT analysis on overall revenue
Business Development Manager
Sunday Tribune
Dublin
09.2004 - 09.2005
- Drive Sales and Renewal of Print Ads for weekly editorial features such as Home & Garden, Auto & Travel
- Develop advertorial features for both the newspaper and magazine partnering with editorial teams
Education
Graduate Diploma Internet Marketing -
Dublin Business School
01.2008
BA Economic & Social Studies -
National University Of Galway
01.2003
Skills
- Sales Management
- Performance Management
- Sales Planning
- Revenue Forecasting
- Communication
- Analytical Skills
- Coaching
- Inclusive Team Environment
Timeline
Sales Manager Corp UKI
Hubspot
06.2022 - Current
Sales Manager UK - Large Client Solutions
Twitter
04.2018 - 02.2022
Sales Manager - EMEA - Mid Market
Twitter
12.2017 - 03.2020
Client Partner - UK - Mid Market
Twitter
07.2014 - 11.2015
Senior Account Manager - UKI - Mid Market
Twitter
09.2013 - 01.2014
Digital Strategy & Account Manager
Warner Music Ireland
03.2010 - 09.2013
Digital & Brand Development Manager
Bodytonic Music
01.2008 - 02.2010
Sales & Marketing Executive
Hotpress Magazine
06.2006 - 01.2008
Business Development Manager
Sunday Tribune
09.2004 - 09.2005
Graduate Diploma Internet Marketing -
Dublin Business School
BA Economic & Social Studies -
National University Of Galway
Similar Profiles
Nathan McBeathNathan McBeath
Manager - Cloud & AI Product Strategy at HubSpotManager - Cloud & AI Product Strategy at HubSpot
Deryck ShepherdDeryck Shepherd
Global Customer Advisory Board Member at HubSpotGlobal Customer Advisory Board Member at HubSpot
Americo MonteiroAmerico Monteiro
Senior Collaboration Engineer at HubspotSenior Collaboration Engineer at Hubspot
Cristen HordesCristen Hordes
Mid Market Account Executive at HubSpotMid Market Account Executive at HubSpot
PARTH SUNIL PATHAKPARTH SUNIL PATHAK
Assistant Manager / Supervisor at Circle K EuropeAssistant Manager / Supervisor at Circle K Europe