Anya Baneva
London
Summary
Senior Marketing Executive with expertise in partnership marketing, campaign strategy, and digital growth. I lead multi-channel campaigns, manage key partnerships, and optimise performance to drive subscriptions and brand visibility. Collaborative, data-driven, and creative, I bring strong problem-solving and strategic thinking to every project. I also continue to build my skills through ongoing analytics and digital marketing training.
Overview
4
4
years of professional experience
4
4
years of post-secondary education
Work history
Senior Marketing Executive
Bauer Media
London
03.2025 - Current
- Manage end-to-end partnership marketing activity across major online retailers, ensuring consistent visibility and strong subscription performance
- Lead strategic, multi-channel subscription campaigns (print & digital) from concept to execution, driving acquisition, retention, and revenue growth.
- Collaborate cross-functionally with product, editorial, CRM, and e-commerce teams to align campaign objectives with wider subscription goals.
- Oversee the creation of content marketing assets (email, paid social, landing pages) that support lead generation and direct sales conversion.
- Maintain strong partner and stakeholder relationships, acting as a key point of contact for campaign planning and performance reviews.
Marketing Executive
Bauer Media
London
04.2024 - 04.2025
- Supported planning and execution of digital subscription campaigns across email, paid, onsite, and partnership channels.
- Briefed and collated creative assets, writed email and ad copy, analysed performance, and coordinated with stakeholders across multiple departments.
- Delivered analysis on campaign performance, contributing to a 16% uplift vs budget and 10% YoY subscriber growth.
- Improved CVR by 1.2% through optimisation, testing and refining messaging, creative, and landing page strategy.
- Coordinated day-to-day activity with internal departments across CRM, data, editorial, design, and partnerships.
- Helped maintain and grow online retailer platforms, optimising product pages, content, and visibility for subscription products.
Marketing Assistant
Bauer Media
London
11.2022 - 04.2024
- Supported the subscription partnerships strategy across both digital and print channels.
- Monitored daily partner activity, updating content, tracking performance, and ensuring alignment with business targets.
- Worked closely with the Customer Marketing Team to ensure subscription activity aligned with retention, acquisition, and engagement goals.
- Conducted competitor and market analysis to identify opportunities for subscription growth and optimisation..
Customer Service Manager
Cignpost Diagnostics
Farnborough
09.2021 - 10.2022
- Management and development of 8 team members to ensure that all customer queries, issues and complaints are managed to a satisfactory resolution.
- Evaluated staff performance based on business needs, planning and conducting structured performance reviews.
- Served as the point of contact for leave approvals and managed workload planning to ensure continuous progress.
- Ensured confidentiality and security of records and financial information.
Education
Apprenticeship NVQ Level 3 - Multi-Channel Marketer
Bauer Academy
London 12.2023 - 06.2025
Bachelor of Arts - Multimedia Journalism
Bournemouth University
Bournemouth, England 09.2018 - 06.2021
Grade C in Level C1 - English language
Cambridge English Level 2 Certificate (Advanced*)
Sofia, BulgariaLevel C1 - German Language
Deutches Sprachdiplom
Stara Zagora, BulgariaSkills
- Communication including strong presentation skills
- Able to work confidently under own initiative, but knowing when to seek support and leadership from above
- Campaign planning & optimisation
- Content Marketing Strategy
- Microsoft office package (Power Point, Excel, Word, Outlook, Teams)
- Designing creative assets (Canva)
- Dashboard reporting (Power BI / GA)
- Profect tracking & campaign coordination (Mondaycom)
- App notifications (Airship)
- Salesforce
- Zendesk
- RFID
Timeline
Senior Marketing Executive
Bauer Media
03.2025 - Current
Marketing Executive
Bauer Media
04.2024 - 04.2025
Apprenticeship NVQ Level 3 - Multi-Channel Marketer
Bauer Academy
12.2023 - 06.2025
Marketing Assistant
Bauer Media
11.2022 - 04.2024
Customer Service Manager
Cignpost Diagnostics
09.2021 - 10.2022
Bachelor of Arts - Multimedia Journalism
Bournemouth University
09.2018 - 06.2021
Grade C in Level C1 - English language
Cambridge English Level 2 Certificate (Advanced*)
Level C1 - German Language
Deutches Sprachdiplom