Summary
Overview
Work history
Education
Skills
Certification
Timeline
Generic

ANUSHKA VAZ

Uxbridge,United Kingdom

Summary

Knowledgeable account management professional with experience in developing client communications, sales strategy and contract negotiation. Cultivates long-term relationships and delivers high levels of customer service to achieve revenue targets.

Proactive and detail-orientated individual with excellent time management and communication skills. Friendly, motivated and hardworking team player. Comfortable in fast-paced environments and willing to take on challenging work.

Overview

7
7
years of professional experience
2
2
years of post-secondary education
1
1
Certification

Work history

Growth Performance Manager

Unity Technologies
London, United Kingdom
10.2021 - 02.2024
  • Analysed advertisers' marketing needs and budgets, utilising Unity tools to enhance KPIs.
  • Executed revenue growth strategies for partners, ensuring delivery of high-quality products.
  • Achieved quarterly revenue ranging from $1.5 million to $2 million across client portfolio.
  • Contributed to 50% growth in select accounts, placing them among top 10 in EMEA region.
  • Identified and pursued cross-sell and up-sell opportunities within existing partner base.
  • Developed and presented client-facing materials, including partnership decks and case studies.
  • Conducted data analysis to identify trends, implementing strategies for monetisation optimisation.
  • Monitored KPIs for optimal performance of gaming accounts, collaborating with data teams.

Account Manager

Mobobeat Media Group
Goa, India
09.2020 - 09.2021
  • Acquired monthly and quarterly advertising budgets from marketing teams and agencies.
  • Achieved annual User Acquisition revenue between $1.6 million and $1.9 million across diverse campaigns.
  • Aligned client budget distribution with performance marketing KPIs and ROIs.
  • Generated comprehensive analyses for account management and post-campaign reporting.
  • Promoted various CPI, CPA, and CPR models, remodelling campaigns for optimal results.
  • Utilised leading tracking platforms for user acquisition and affiliate marketing, including Appsflyer and Adjust.

Passenger Ambassador

ABM Aviation Inc.
London, United Kingdom
11.2019 - 08.2020
  • Responsible for assisting passengers at key stages in their journey.
  • Work collaboratively with Airport teams, Airline on Duty teams, other OmniServ teams.
  • -PRM (People with reduced mobility) or where required regulatory bodies.
  • Assist in resolving passenger queries and complaints as required, record positive or negative feedback or comments.

Business development manager

Mobobeat Media Group
Goa, India
10.2016 - 09.2019
  • Responsible for acquiring new advertiser clients to Mobobeat
  • Act as a consultant to the partners providing market-specific advice and global best practices
  • Liaise with publisher team to understand campaign/advertiser requirements
  • Identify, penetrate, set up and grow new verticals and GEO’s with our advertising disciplines
  • Day to day management of mobile campaigns
  • Work with advertiser team to setup campaigns in our system
  • Work with publishing team to secure inventories required for meeting the client objectives
  • Meet and exceed campaign goals through campaign strategy and optimization
  • Work with data to arrive at insights and strategies about campaigns.

Education

Bachelor of Science - Electronics

St. Xavier's College
India
06.2014 - 05.2016

Skills

  • Performance analysis
  • KPI identification
  • Business strategy formulation
  • Time-Management expertise
  • Strategic decision making
  • Budget management
  • Client relationship building
  • Competitor analysis
  • Business intelligence software
  • Data analysis

Certification

  • Masters Diploma in Computer System
  • Knowledge of programming languages like C++ and Java.
  • Knowledge of hardware and networking.
  • MS Office (Excel, Word, PowerPoint), Photoshop, Illustrator, CorelDraw, HTML.

Timeline

Growth Performance Manager

Unity Technologies
10.2021 - 02.2024

Account Manager

Mobobeat Media Group
09.2020 - 09.2021

Passenger Ambassador

ABM Aviation Inc.
11.2019 - 08.2020

Business development manager

Mobobeat Media Group
10.2016 - 09.2019

Bachelor of Science - Electronics

St. Xavier's College
06.2014 - 05.2016

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ANUSHKA VAZ