Microsoft suite
Anurudh Mohan Sahadeva
Digital Marketing Specialist
London
Summary
Creative and highly educated marketing professional with career built on success in social media and networking. Driven and dedicated and offering polished skills in communication, strategy and research. Successful helping companies reach more revenue-producing clients across multiple social media platforms.
Overview
6
6
years of professional experience
4
4
years of post-secondary education
Work History
Social Media Analyst
Quess Corp Ltd
Bangalore
07.2021 - 01.2022
- Audited effectiveness of social media management tools and redesigned to improve efficiency and increase results.
- Developed and maintained automated monitoring tools consistent with trending topics about company, brands and competitors.
- Monitored sensitive subjects on social media in relation to company or industry and alerted manager and corporate team in event of crisis.
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
- Increased customer engagement through social media.
- Monitored advancements in social media and technology, working with marketing teams to adopt new platforms and facilitate integration into marketing plans.
- Conducted daily updates to social media profiles to boost company online presence.
- Evaluated monthly performance statistics and used data to inform future strategies.
- Generated interest for new and upcoming product and service releases by managing social media accounts.
- Wrote social media content to increase engagement with customers.
Head of Digital Marketing
Animal Warriors Conservation Society
HYDERABAD
07.2019 - 06.2021
- Directed traffic growth strategies, SEO, content distribution, email marketing and trackbacks.
- Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data.
- Mentored employees on industry best practices and job-specific marketing tasks to support quality deliverables.
- Planned and executed web, SEO, database marketing and social media advertising campaigns.
- Increased brand awareness through creation and management of social media channels, boosting social media engagement by 40%.
- Oversaw marketing expenditures and coordinated department workflow to meet deadlines under budget.
- Developed and executed multiple print and digital marketing efforts to enhance brand visibility.
- Created email blast campaigns to target key customers.
- Implemented weekly promotional and editorial strategies to improve customer engagement across channels.
- Continually maintained and improved company's reputation and positive image in markets served.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Mentored local personnel on best practices and protocols to maximize productivity.
- Developed insights on marketing campaigns to assess performance against goals.
- Oversaw preparation of marketing copy, images, videos, emails and other collateral.
- Provided research and development on eco-friendly products to showcase benefits and retain customers.
- Conducted trials and tests of marketing channels such as paid acquisition, social media and fresh content creation.
Senior Process Executive
Cognizant Technology Solutions
HYDERABAD
09.2019 - 07.2020
- Exceeded goals through effective task prioritization and great work ethic.
- Drove operational improvements which resulted in savings and improved profit margins.
- Prepared variety of different written communications, reports and documents.
- Improved operations through consistent hard work and dedication.
- Participated in continuous improvement by generating suggestions, engaging in problem-solving activities to support teamwork.
- Managed team of employees, overseeing hiring, training and professional growth of employees.
- Created spreadsheets using Microsoft Excel for daily, weekly and monthly reporting.
- Proved successful working within tight deadlines and fast-paced atmosphere.
- Worked with marketing department to create targeted advertising strategies for key customer demographics.
- Developed campaigns, led design and tracked results.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.
- Developed creative presentations, trend reports, kitted assets and product data sheets.
- Recruited and hired experienced contractors to complete projects on time and within budget requirements.
- Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns.
Esupport Officer
Knoah Solutions Pvt Ltd
Hyderabad
02.2018 - 02.2019
- Built strong relationships with field operations team to support business development opportunities and improve service.
- Listened to customers' questions and concerns to provide answers or responses.
- Collected customer information and analyzed customer needs to recommend potential products or services.
- Employed comprehensive benchmarks to establish and monitor customer service standards.
- Conducted surveys to determine customer opinion of products and services.
- Provided customers with updates and periodic statements on service developments and changes in trends.
- Provided excellent customer service by efficiently resolving issues and responding to inquiries.
- Managed customer service effectiveness by monitoring performance and assessing metrics.
- Offered free products or services to pacify irate or unsatisfied customers.
- Utilized crisis management techniques to offer corrective solutions and maximize customer satisfaction.
- Kept high average of performance evaluations.
- Resolved issues through active listening and open-ended questioning, escalating major problems to manager.
- Coordinated individual duties after careful evaluation of each employee's skill level and knowledge.
- Improved customer satisfaction scores through application of superior conflict resolution and problem-solving skills.
- Developed and implemented office management procedures to increasing training team productivity and accuracy.
Commercial Executive
Dukes Foods Ltd
Hyderabad
09.2016 - 12.2017
- Leveraged and deployed B2B pricing tools.
- Constructed business case models and identified credible value-based calculations.
- Drove projects to completion within tight deadlines across cross-functional teams and through uncertainty.
- Liaised with sales, marketing and management teams to develop solutions and accomplish shared objectives.
- Managed revenue models, process flows, operations support and customer engagement strategies.
- Trained 16 new sales representatives on sales strategies and processes to reduce process gaps.
- Monitored sales team performance, analyzed sales data and reported information to area managers.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Communicated product quality and market comparisons by creating sales presentations.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Increased sales volume and expanded product line to new retailers, warehouse clubs and natural food chains.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Prepared and implemented strategic growth plans for territory based on company goals and expectations.
- Prepared sales presentations for clients showing success and credibility of products.
- Built deep relationships with store managers, business owners and distribution partner sales teams by employing industry expertise and knowledge, retail strategies and sales tactics.
Education
Bachelors - Computer Science
Sreyas Institute of Engineering And Technology
Hyderabad 08.2011 - 04.2015
Skills
Online marketing
Social media expert
Google AdWords
Data Research
Email Marketing
Teambuilding
Excellent Communication
Analytical and Critical Thinking
Accomplishments
- Increased brand awareness, sales and consumer interactions by taking advantage of social media platforms like Facebook, twitter, instagram, YouTube.
- Supervised team of 25 staff members.
- Used Microsoft Excel to develop inventory tracking spreadsheets.
Additional Information
Received number of awards by the government of Telangana for our work towards wildlife/nature conservation and animal rescues.
Software
Mail chimp
G-suite
DV360
Microsoft Dynamics 365
Timeline
Social Media Analyst
Quess Corp Ltd
07.2021 - 01.2022
Senior Process Executive
Cognizant Technology Solutions
09.2019 - 07.2020
Head of Digital Marketing
Animal Warriors Conservation Society
07.2019 - 06.2021
Esupport Officer
Knoah Solutions Pvt Ltd
02.2018 - 02.2019
Commercial Executive
Dukes Foods Ltd
09.2016 - 12.2017
Bachelors - Computer Science
Sreyas Institute of Engineering And Technology
08.2011 - 04.2015