A leading business professional with experience in Media ; Telecom : Consumer Durable & FMCG with a proven track record across the organization . Having market experience of Mumbai , Bangalore, Hyderabad , West Bengal including Kolkata & North East .
A vast experience of leading professional teams and smooth operations to accomplish business objectives. Reliable in exceeding expectations for quality, safety and efficiency. Skilled in leading and motivating team members to success.
Confident & successful at increasing monthly revenue using insightful marketing strategies and aggressive product development. Skilled at understanding customer and employee requests and meeting needs. Furthers success by strengthening staff training, streamlining internal systems and facilitating sales techniques.
Service leader with business knowledge and management experience to positively impact team operations. Versed in FMCG; Consumer Durable ; Telecom & Media industry best practices and business operations and always looking for opportunities for improvement.
Overview
32
32
years of professional experience
Work History
Business Head
Hindustan Times- Radio & Entertainment
Mumbai
07.2014 - Current
Drove company growth with proactive mindset and results-oriented plans for business operations.
Currently Heading Mumbai Business ( Three Stations Fever FM; Radio One & Radio-Nasha) Since April 2021. Growth in RMS from 15% to 32% in a fierce competitive market scenario , where Radio is considered to be the least of medium for advertisement
Business growth at Bangalore in a hyper competitive market ( Apr-2018 to Mar-2021) Revenue of 2851 lac to 3427 lac
Turnaround of Kolkata Business from loss making unit to a profitable in one year ( July-2014 to Mar-2017) Revenue from 416 lac in FY 15 to 907 lac Fy-18
Managed organisational resources to meet administrative and operational needs whilst adhering to budgetary guidelines and meeting quality and schedule demands.
Cultivated work environment focused on personal responsibility, continuous improvement and delivering high-quality results.
Zonal Business Manager / Circle Sales Head - DTH
Bharti Airtel Limited
Kolkata
12.2007 - 07.2014
Launched Airtel DTH in West Bengal & Orissa Market as ZBM
Met budget targets through responsible planning and resource allocation.
Picked up additional tasks to aid team success.
Planned and executed new strategies to increase sales.
Demonstrated outstanding product knowledge to achieve high customer satisfaction levels.
Demonstrated consistent hard work and dedication to achieve results and improve operations.
Sales Manager
Tatasky Ltd
kolkata
06.2005 - 11.2007
Launched TataSky successfully In Kolkata through major Distribution & DSA set up including Retail along with service set up
Recruited, interviewed and hired people adding value, skills and experience to sales team.
Created strategic sales plans, designed to increase sales, customer loyalty and market awareness.
Created professional sales presentations to creatively communicate product quality and market comparisons.
Increased profitability by developing pipelines utilizing multiple marketing channels and sales strategies.
Created and directed sales team training and development courses.
Product Manager
Samsung Electronics
Kolkata
04.2004 - 06.2005
Handling all Consumer Electronics Products as a Product Manager
Worked with product development team members to optimise product specifications.
Created product promotion plans and marketing initiatives to increase brand awareness.
Forecasted sales numbers and product profitability to determine ideal strategies.
Recommended product changes to enhance customer interest and maximise sales.
Collaborated with marketing team and functional management to achieve business and marketing strategy objectives.
Area Sales Manager
Mirc Electronics Limited
Kolkata
04.2000 - 03.2004
Joined Onida as a Sr Executive , promoted to Area Manager .
Drove revenue and profit margins through exceptional customer service, implementing protocols and investigating sales reports for speedy resolution
Monitored sales team performance and provided effective training to help reach targets.
Forecasted product sales and achieved quarterly and annual sales objectives..
Created professional sales presentations to creatively communicate product quality and market comparisons.
Sales Officer
Philips India Limited ( CE)
Guwahati
09.1996 - 03.2000
Joined a sales Officer looking after Upper & Arunachal Markets .
Performed and rewarded for YOY growth across markets
Developed a robust distribution & retail network across Assam & Arunachal Pradesh .
Sales Officer
Jenson & Nicholson (I) Ltd
Silchar
01.1995 - 08.1996
Worked with sales teams to determine best strategies to increase customer interest and purchases.
Used creativity to produce innovative strategies designed to increase sales and ensure business growth.
Continuously improved self-performance by analysing customer feedback and monitoring service reviews.
Attended meetings with managers to obtain knowledge on products to sell and promotions to push.
Informed leads and customers on current promotions to increase sales.
Sales Trainee
Dabur India Limited
Silchar
01.1994 - 12.1994
Delivered sales and marketing presentations, confidently providing information on performance and prospects.
Updated client account records to ensure key contact information was accurate and current.
Monitored competitor activity, reporting back to senior sales staff enabling improved marketing strategy.
Demonstrated innate sales abilities through exceptional communication, negotiation and persuasion skills.
Assisted with shop inventory management and completed routine stock taking.
Rotated stock on shelves, reducing stock waste and minimising store losses.
Education
Business Leaders Course -
Indian School of Business
2011
Business Managers' Development Course -
Indian Institute of Management
2009
Honours - commerce
St. Anthony's College
Shillong, ML
1991
School -
Kendriya Vidyalaya upper
Shillong, ML
1986
Skills
Business Management
Business development
Start Up
Competitor analysis
Business Strategy
Cross-functional Team Leadership
Customer relationship building
Accomplishments
Lead the team & Made HT Media- Radio Profitable in Kolkata from a loss making unit , Growth in Revenue & share both in Bangalore & Mumbai in a Hyper Competitive environment.
Launched Two very Big Brands ( Tata Sky & Airtel Digital TV) through extensive sales distribution network in West Bengal & Orissa
Made Onida consumer Durable Profitable in Kolkata through abnormal growth in the year 2000 to 2004..
Increased sales by YOY while reducing operation costs leading to net profit.