Anum Irshad
Birmingham,West Midlands
Summary
Detail-orientated and analytically minded individual with work experience in business development. Excels in fast-paced environments with challenging deadlines. Demonstrates excellent interpersonal and communication skills to establish connections and trust with stakeholders.
Overview
7
7
years of professional experience
7
7
years of post-secondary education
Work history
Business Development Manager (Contract)
Tide Business Banking
Birmingham, UK
2022.11 - 2024.02
- Represented organization to public at trade exhibitions and conventions, driving awareness of Business Banking Services.
- Reported to senior leadership on latest research on market insights, industry trends and expansion opportunities.
- Defined business strategies and roadmaps to drive performance across sales, promotions and marketing departments.
- Evaluated sales and service processes to generate targeted improvement strategies and increase revenue opportunities.
- Grew annual revenue by 10% with targeted sales and marketing strategy.
Social Media Executive (Part-Time Placement)
TEDx Talks
Birmingham, UK
2021.06 - 2022.02
- Adapted social media plan based on market research and customer data.
- Engaged paid and unpaid online marketing opportunities to reach new and target audiences.
- Maximized impact, working collaboratively with teams to optimize content in line with commercial activity.
- Boosted public image for target audiences using multiple engagement platforms.
Project Assistant (Full-Time Placement)
BSEEN, Aston University
Birmingham, West Midlands
2021.07 - 2021.09
- Gathered data to create Excel spreadsheets for budget and inventory management.
- Assisted in creating and updating project documentation templates. Analyzed project performance metrics to make continuous improvements.
- Collaborated with stakeholders and teams to execute project milestones. Created expense reports with matching receipts.
Marketing & Sales Executive (Full-Time)
Eerkins Tech
Lahore
2017.08 - 2020.09
- Collaborated with the Trade department of Pakistan for promoting growth internationally of domestic businesses of exhibitors from the Pakistani business community
- Conducted conferences and exhibitions in 25 countries in pharma, sports, surgical, fashion, lifestyle and beauty industry
- Fulfilled responsibility of pre-show to post-show activities, feedback collection, and database management
- Developed digital and email marketing strategies to build long-term customer relationships and enhanced revenue by $120,000, rewarded bonus.
Education
META Boost Workshop - Digital Marketing
Facebook
Birmingham 2022.10 - 2022.10
Startup Bootcamp program - Business
Aston University
Birmingham 2022.03 - 2022.11
MSc Entrepreneurship - Entrepreneurship
Aston University
Birmingham 2021.01 - 2022.01
MBA Executive - Marketing, Management
UMT University
Lahore, Pakistan 2017.10 - 2019.04
MBA Exchange - International Trade, Green Economy
Multimedia University
Kuala Lumpur, Malaysia 2018.01 - 2018.01
Bachelors of Business Administration - Marketing
COMSATS University
Islamabad, Pakistan 2013.09 - 2017.08
Skills
- Marketing
- Project Management
- Problem-solving
- Multi-tasking
- Attention To Detail
- Networking ability
- Deadline Driven
- Leadership
- Consultative and relationship selling
- Revenue development
- Time management
- Communication skills
- Training and mentoring
Languages
English (Fluent)
Master or proficient
C2
Urdu (Native)
Master or proficient
C2
Punjabi (Native)
Master or proficient
C2
French (Basic)
Elementary
A2
Spanish
Beginner
A1
Affiliations
- Personal Instagram blogging (11k), Photography, Travelling, Art, Music, Lifestyle, Fashion, Sports (golf, archery, motorbike riding), Literature, Learning new languages and software.
- Age UK charity, Mustard seed chapel international, Brain tumor charity, Photographer at SAVE SOIL UK (271k Insta). Member at Women Business Society and Birmingham Enterprise Community.
Timeline
Business Development Manager (Contract)
Tide Business Banking
2022.11 - 2024.02
META Boost Workshop - Digital Marketing
Facebook
2022.10 - 2022.10
Startup Bootcamp program - Business
Aston University
2022.03 - 2022.11
Project Assistant (Full-Time Placement)
BSEEN, Aston University
2021.07 - 2021.09
Social Media Executive (Part-Time Placement)
TEDx Talks
2021.06 - 2022.02
MSc Entrepreneurship - Entrepreneurship
Aston University
2021.01 - 2022.01
MBA Exchange - International Trade, Green Economy
Multimedia University
2018.01 - 2018.01
MBA Executive - Marketing, Management
UMT University
2017.10 - 2019.04
Marketing & Sales Executive (Full-Time)
Eerkins Tech
2017.08 - 2020.09
Bachelors of Business Administration - Marketing
COMSATS University
2013.09 - 2017.08